Alyssa Timler
Milwaukee,WI
Summary
Passionate Senior Media Associate with agency and client-relationship experience in campaign management with an emphasis in digital marketing. Strong ability to prioritize, multi-task and perform under tight deadlines while maintaining a client and team-focused, enthusiastic approach.
Overview
3
3
years of professional experience
Work History
Senior Media Associate, Planning
IPG Mediabrands
New York, NY
04.2023 - Current
- Assist in the development of GEICO media plans and budget allocations utilizing direct, linear and social media.
- Develop media POVs using MAGNA research data and lead weekly partner meetings to discover new media opportunities for the client.
- Collaborate with the multicultural team to diversify media strategies, better reaching target audiences in the multicultural community.
- Supervise Junior Media Associates on projects, answer questions and delegate daily tasks.
Senior Media Associate, E-Commerce
IPG Mediabrands
New York, NY
02.2022 - 04.2023
- Facilitated planning and execution of cross-channel, shopper campaigns utilizing digital, search and in-store media.
- Selected by directors to lead the annual "Red Nose" fundraiser campaign planning at Walgreens stores across the U.S., resulting in a 20 percent increase in donations in April.
- Set up promoted search and digital campaigns, including coordination of assets between creative agencies, client teams and retail partners.
- Worked closely with creative team on design concepts for digital and in-store campaigns at Kroger and Walgreens.
Media Buyer and Planner
Wilkins Media
Milwaukee, WI
07.2021 - 02.2022
- Planned and executed out-of-home media plans and recommendations across five client accounts with six-figure budgets.
- Purchased and monitored advertising space in different target areas for clients in the hospitality, food and beverage, healthcare and entertainment sector.
- Drove marketing initiatives to increase campaign visibility and market performance.
- Worked with vendors and partners to prepare and present accurate market media recommendations to the client.
Education
Bachelor of Science - Journalism, Advertising and Media Studies
University of Wisconsin-Milwaukee
Milwaukee, WI05.2021
Bachelor of Arts - Communication
University of Wisconsin-Milwaukee
Milwaukee, WI05.2021
Skills
- Digital campaign management
- E-commerce media campaigns
- Strategic planning
- Relationship building
- Identifying and understanding target audiences
- Task management utilizing Asana
- Presenting
- MediaOcean software
Timeline
Senior Media Associate, Planning
IPG Mediabrands
04.2023 - Current
Senior Media Associate, E-Commerce
IPG Mediabrands
02.2022 - 04.2023
Media Buyer and Planner
Wilkins Media
07.2021 - 02.2022
Bachelor of Science - Journalism, Advertising and Media Studies
University of Wisconsin-Milwaukee
Bachelor of Arts - Communication
University of Wisconsin-Milwaukee