Alyssa Volland
New York
Summary
Global marketing leader with demonstrated ability to drive lead generation, pipeline value and revenue growth through designing and executing integrated marketing strategies, program and performance management, process and platform optimization. Proven track record of building impactful customer and digital experiences, new revenue streams and business transformation through strategy, innovation, data, delivery, and results-driven leadership.
Overview
23
23
years of professional experience
Work History
Head of Digital Business Operations
SAP Digital Growth Marketing
10.2022 - Current
- Lead global operations for SAP’s digital marketing, overseeing foundational programs and systems that support pipeline generation, analytics, governance, and web engagement across the enterprise.
- Align SAP’s digital operations roadmap with Suite First and AI-first priorities, enabling scalable integration and platform readiness for next-gen AI and cloud products.
- Drive cross-functional programs to transform digital programs and infrastructure into measurable, customer-centric delivery engines.
- Manage P&L, resource allocation, compliance, and operational efficiency across digital service lines—ensuring optimal performance and ROI.
Global Vice President, Digital Marketing
SAP Ariba & SAP Fieldglass
10.2016 - 10.2022
- Led global digital strategy across multiple product lines, developing the platform backbone for SEO, paid media, ABM, web architecture, and analytics delivery.
- Partnered with marketing, technology and product management leads to deliver enterprise-grade MarTech solutions, improving visibility, conversion, and scalability across go-to-market programs.
- Implemented ABM-first frameworks with integrated personalization and data targeting to increase customer acquisition and multi-touch pipeline.
- Led a global organization of 50+ marketers, UX professionals, and analysts, executing iterative enhancements in agile environments.
Vice President, Digital & eCommerce Platform Transformation
Sage Software
08.2014 - 10.2016
- Led enterprise-wide transformation of Sage’s digital infrastructure, delivering a future-ready eCommerce and content platform supporting subscription-based SaaS growth across multiple business units.
- Owned product strategy for the digital commerce ecosystem, aligning cross-functional stakeholders around a unified vision for global platform modernization and customer-centric architecture.
- Developed foundational capabilities in personalization, modular content delivery, and API-based service integration—enabling flexibility, scalability, and platform extensibility.
- Defined product requirements and delivery roadmap for Sage’s new global eCommerce platform, partnering with engineering, UX, and GTM teams to enable centralized commerce operations and real-time performance tracking.
- Introduced a persona-driven content strategy layered with behavioral data and analytics, increasing engagement and conversion across key buyer journeys.
- Established scalable digital governance processes to support localization, compliance, and accessibility across North America’s web properties.
- Delivered platform performance metrics and executive dashboards that improved visibility into funnel conversion, customer acquisition cost, and digital revenue attribution.
- Served as a strategic advisor to product and regional business leaders, advocating for customer-centric design and product-market fit across multiple LOB offerings.
Global Director, Digital Platform Strategy & Capabilities
American Express
06.2010 - 08.2014
- Designed the strategy and foundational capabilities for digital acquisition and sales teams to sell through AmericanExpress.com, CRM, and partner portals across regions, including North America, EMEA, LAC, and JAPA.
- Delivered over $50 million in new revenue through the launch of automated digital onboarding platforms and global partner portals.
- Modernized global sites and implemented scalable marketing strategies, resulting in 25% YoY traffic growth.
- Directed cross-functional programs across product, architecture, UX, and analytics, ensuring high-impact platform delivery, and strategic alignment.
Director of Enterprise Growth, Online & Mobile Strategy
American Express
01.2009 - 06.2010
- Led the development of new business platforms in online and mobile commerce, identifying emerging market trends to define new revenue streams and product-market fit.
- Served as the business lead on the eCommerce joint venture with Vente-Privee, including GTM planning, segmentation, and platform launch strategy.
- Directed affiliate marketing program strategy, including offer design, agency management, partner acquisition, and performance optimization.
- Conducted competitive and customer research to inform roadmap prioritization and digital investment planning.
Founder & Principal Consultant
ACV Consulting & Management
01.2006 - 01.2009
- Founded and scaled a boutique consulting firm specializing in omnichannel digital strategy and marketing performance optimization.
- Designed and executed acquisition campaigns for SMB clients across digital, mobile, and traditional channels.
- Built strategic partnerships to deliver revenue-generating programs tailored to client growth objectives.
Client Manager, National Accounts
American Express
08.2002 - 04.2006
- Managed a $500M merchant portfolio with responsibility for strategic account development, integrated platform enhancements, and co-branded marketing initiatives.
- Led cross-functional contract negotiations and technology alignment with telecom industry clients to optimize end-to-end payment solutions.
- Directed full-funnel marketing strategies across web, mobile, and offline touchpoints, improving share of wallet, and account performance.
- Developed a cross-sell platform integrating offer strategy, marketing automation, targeting, and creative optimization—driving increased cardmember profitability.
- Led the implementation of a new digital acquisition engine that prioritized offers using performance modeling, segmentation, and campaign analytics.
- Managed campaign channels, optimizing conversion and expanding addressable target universe by 74%.
Education
MBA - Information Technology
Fordham University
New York, NYNew York, NY
Bachelor’s Degree - Marketing
New York University
New York, NYNew York, NY
Skills
- Digital marketing strategy
- Performance management
- Platform optimization
- Business operations
- Strategic leadership
- Demand generation
- Digital transformation
- Growth marketing
Timeline
Head of Digital Business Operations
SAP Digital Growth Marketing
10.2022 - Current
Global Vice President, Digital Marketing
SAP Ariba & SAP Fieldglass
10.2016 - 10.2022
Vice President, Digital & eCommerce Platform Transformation
Sage Software
08.2014 - 10.2016
Global Director, Digital Platform Strategy & Capabilities
American Express
06.2010 - 08.2014
Director of Enterprise Growth, Online & Mobile Strategy
American Express
01.2009 - 06.2010
Founder & Principal Consultant
ACV Consulting & Management
01.2006 - 01.2009
Client Manager, National Accounts
American Express
08.2002 - 04.2006
MBA - Information Technology
Fordham University
Bachelor’s Degree - Marketing
New York University