Alyssa Vuong

Collaborated with cross-functional teams to define product requirements and design user-centered solutions aligned with business goals. Led user and stakeholder research, competitive analysis, and usability testing to inform design decisions. Produced wireframes, prototypes, user stories, journey maps, and personas to communicate concepts clearly and guide development. Presented and iterated on design solutions with stakeholders, integrating feedback while mentoring junior designers and aligning with developers and marketers on feature decisions.

Consulted with clients and led cross-functional design efforts on large-scale engagements, owning end-to-end UX from discovery to delivery. Spearheaded UX research and design strategy to address complex business and user challenges, partnering with product, engineering, and client stakeholders. Managed and mentored designers through critiques and hands-on collaboration, enhancing quality and consistency of design output. Built, evolved, and governed scalable design systems to ensure cohesion across products while enabling teams to move faster and with confidence.

Led end-to-end UX design for SCINET’s application across desktop, tablet, and mobile, establishing a scalable design system and cohesive product experience that contributed to successful Series funding.

Partnered with cross-functional teams and clients to research and design user-centered digital experiences for complex, enterprise-scale products.

Transitioned to UX Designer for Poppulo’s digital signage platform, designed core product features and enhanced usability through collaboration with product, engineering, and clients.

Designed interactive digital signage solutions, consulting with clients to uncover requirements and translate goals into tailored, user-centered experiences; mentored junior designers and collaborated with product and engineering teams.

Designed and delivered custom digital signage and interactive experiences through client consultation, supporting senior designers with redlines and developer-ready handoffs for accurate implementation.

Completed summer design internship, developed brand identity for Rascals Tavern, and contributed to UX design for City of Denver’s PocketGov app, including sitemap and information architecture.

Oversaw creative efforts as Art Director across client engagements, developed visual strategies, guided design execution, and mentored designers.

Created print and digital collateral for Iowa State University Biomedical Sciences department, providing clear and consistent visual communication for academic programs and initiatives.

Designed brand and marketing assets for various agency clients, collaborating with creative and account teams to produce cohesive, on-brand visual solutions for digital and print platforms.