Alyssa Watson
Frederick,MD
Summary
Self-motivated Paid Media Coordinator that is successful in day-to-day paid media campaign management, content development, and is well-versed in optimizing budget spend and utilizing results found in A/B testing. Brings proficiency in graphic design, video editing, analytics as well as website management.
Overview
8
8
years of professional experience
Work History
Paid Media Coordinator
Prison Fellowship
Lansdowne, VA
06.2022 - Current
- Created and maintained accurate records of campaigns, including budgets, and project timelines.
- Increased overall brand awareness by adding new marketing channels, including, but not limited to: TikTok, LinkedIn, Pinterest, Reddit, Spotify).
- Drafted reports summarizing progress on various projects for upper-level management review.
- Assisted with the development of marketing campaigns aimed at increasing leads, traffic to the website, and overall brand awareness.
- Managed day-to-day operations of paid media management including analyzing costs, web traffic, and reporting to upper-level management.
- Used campaigns to mobilize advocates, leads, and churches to contact their local and federal lawmakers.
- Managed comments and interacted with the community utilizing the brand messaging.
Board Member/Research Associate
AARCH
Frederick, MD
08.2016 - Current
- Organized and maintained records and data
- Identified and resolved data issues to drive accuracy and integrity.
- Utilized data-tracking software and CRM databases
- Contributed to industry discourse by uncovering relevant and actionable data.
- Conducted research on school segregation in Frederick County, Maryland and presented findings to the community
- Delivered presentations to groups of people in various venues addressing race, racisim, gender, and equity
Administrative Intellectual Property Specialist
McBee Moore & Vanik IP, LLC
Frederick, MD
03.2021 - 06.2022
- Web design and social media initiatives reflecting proactive strategies and engage customers.
- Helped develop event strategies and plans to drive successful completion of each marketing project and achieve key targets.
- Oversaw social media accounts and worked diligently to meet and exceed performance goals.
- Oversaw business communications and coordinated campaigns to increase brand awareness.
- Reviewed and analyzed marketing campaign responses to pull relevant data.
Reservations and Marketing Coordinator
National Museum of Civil War Medicine
Frederick, MD
01.2019 - 03.2021
- Lead initiative and project to change logo and marketing strategies to be more culturally appropriate
- Expanded partnership opportunities by developing strategies focused on the needs of the partner and the shared goals with the museum
- Created and executed marketing initiatives, increasing overall sales and visiting community members year over year
- Measured marketing, advertising, and communications program performance and developed strategy.
Education
Bachelor of Arts - History
Hood College
Frederick, Maryland 12.2018
Skills
- Project management
- Brand Awareness
- CRM Software
- Lead Generation
- Campaign Management
- Paid Media
- Marketing
- Research
- Google Analytics for UTM tracking
- Public speaking
- Data management
- Promotions planning skills
- Communication skills
- Interpersonal skills
- Efficiency-oriented
- Solution-oriented
- Graphic design proficiency
- Campaign development experience
- Market research
- Social media management
- video editing
Accomplishments
- Received the "Elizabeth Yourtee Anderson Award" in Public History
- Assisted with the design and implementation of a new logo for the National Museum of Civil War Medicine
- Member of Phi Alpha Theta, the honors society in the discipline of history.
References
Jake Wynn; Senior Marketing and Communications Manager, Visit Frederick
(301) 600-4023 and Jwynn@fredco-md.net
Susan McBee; Managing Partner McBee Moore & Vanik IP, LLC
(240) 446-9509 and smcbee@mmviplaw.com
Barbara Thompson; AARCH Society Board Secretary
(301) 964-9754 and barbara.thompson8106@comcast.net
Timeline
Paid Media Coordinator
Prison Fellowship
06.2022 - Current
Administrative Intellectual Property Specialist
McBee Moore & Vanik IP, LLC
03.2021 - 06.2022
Reservations and Marketing Coordinator
National Museum of Civil War Medicine
01.2019 - 03.2021
Board Member/Research Associate
AARCH
08.2016 - Current
Bachelor of Arts - History
Hood College
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