Summary
Overview
Work History
Education
Skills
Timeline
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Alyssa Yang

Market Manager
Jersey City,US

Summary

Experienced marketing and creative professional with a strong background in eCommerce, brand development, and cross-functional team leadership. Proven track record of increasing sales, streamlining workflows, and enhancing customer experience across retail and digital platforms. Adept at managing creative content, leading teams, and executing large-scale marketing initiatives. Passionate about blending innovation, strategy, and collaboration to drive business growth.

Overview

15
15
years of professional experience

Work History

Market Manager

Allure Eyewear
10.2015 - Current
  • Lead content strategy and execution for in-store signage, reader boxes, and fixtures; streamline workflows and delegate effectively to ensure high-quality, brand-aligned output
  • Supervise and mentor creative staff, fostering collaboration, efficiency, and on-time project delivery
  • Manage creative workflows across digital platforms, ensuring brand consistency and smooth execution
  • Facilitate cross-functional communication between teams to enhance customer experience and operational flow.
  • Oversee B2B sales platform; manage product uploads, inventory updates, and communication with sales reps and customers
  • Spearheaded the successful implementation of the B2B platform for Action Sports division, enabling online ordering capabilities for the first time.
  • Organized and executed full-scale photoshoots, managing logistics from casting to production
  • Developed marketing materials for Walmart to boost customer engagement and internal communications
  • Applied AI tools to enhance and redesign digital assets, improving visual quality and creative efficiency

ECommerce Marketing Manager

Archetypes Inc
11.2012 - 06.2015
  • Led cross-platform brand-building initiatives across editorial and eCommerce
  • Managed a 3-person eCommerce team, increasing daily sales 100x through improved listings, marketing, and user experience
  • Developed seasonal campaigns based on performance data and business trends
  • Collaborated with tech teams to optimize brand partner data feeds
  • Coordinated editorial and eCommerce calendars to ensure alignment and consistency
  • Created internal and client-facing presentations to support growth and business pitches
  • Wrote weekly commerce content across 12 editorial verticals, customized for audience engagement

Communications & Production Manager

Serge Nivelle Studios
06.2010 - 12.2012
  • Produced look books, photo shoots, and press events for brands including Kmart and Sears
  • Liaised with celebrity teams (Sofia Vergara, Kardashians, Selena Gomez) on campaign initiatives
  • Managed PR requests and merchandise distribution to national publications
  • Mentored and supervised 2 interns, overseeing daily responsibilities and workflow
  • Trained as a buyer over two years while working closely with the design team
  • Ordered seasonal collections and merchandised showrooms

Education

University of Utah
Salt Lake City, United States

Skills

  • Project Management

  • eCommerce Strategy

  • Content Creation

  • Team Leadership

  • B2B Platforms

  • Adobe Creative Suite

  • Cross-functional Collaboration

  • Editorial Calendars

  • Marketing Analytics

  • AI-enhanced Design Tools

  • Retail Merchandising

Timeline

Market Manager

Allure Eyewear
10.2015 - Current

ECommerce Marketing Manager

Archetypes Inc
11.2012 - 06.2015

Communications & Production Manager

Serge Nivelle Studios
06.2010 - 12.2012

University of Utah

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Alyssa YangMarket Manager