Alyssa Franzak
Lynnwood,WA
Summary
Marketing professional with broad expertise in developing and implementing digital strategies that enhance brand awareness and customer engagement. Recognized for fostering collaborative team environments and delivering impactful results. Skilled in social media marketing, website management, SEO, and analytics, valued for adaptability and reliability.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Fresh Ideas Food Service Management
12.2024 - Current
- Managed corporate social media accounts, generating user engagement and brand recognition through storytelling
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and increased user engagement.
- Managed over 40 dining websites and 40 digital signage locations.
- Managed marketing interns at multiple accounts, teaching social media and other digital marketing strategies, led team trainings and meetings.
- Helped outline goals and objectives for marketing interns, evaluated their performance and provided feedback and suggestions as needed.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
Digital Marketing Specialist
Fresh Ideas Food Service Management
09.2020 - 11.2024
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Wrote content for the corporate blog, generating brand recognition and user engagement through storytelling.
- Managed over 40 dining websites and 40 digital signage locations.
- Worked with a team to create new dining websites with strategic design updates and content improvements.
- Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.
Marketing and Public Relations Intern
South Mountain Creamery
08.2019 - 12.2019
- Assisted in creating written, video, and image content for social media.
- Effectively communicated brand messages to diverse audiences through various channels, including press releases and social media updates.
- Conducted market research to identify target audience preferences, aiding in the development of tailored marketing strategies.
- Provided excellent customer service when representing the company at industry events or responding to inquiries on social media platforms.
- Participated in brainstorming sessions that generated innovative ideas for new marketing initiatives and tactics.
- Managed an on-site event, creating marketing materials to promote it, organized activities, and arranged for staff to help operate the event.
Education
Bachelor of Science - Mass Communications, PR And Advertising
Towson University
Baltimore, MD05-2020
Skills
- Social media management
- Content marketing strategy and content development
- Communication and writing skills
- Strong interpersonal skills
- Copywriting and editing
- Website management
- Web analytics
- Google analytics
- Keyword analysis
- Google analytics
- Microsoft office
- Adobe creative suite
- Public relations strategies
- Team leadership
- Some HTML and CSS
- Salesforce CRM software
Certification
- Hootsuite Social Media Certification - Hootsuite Academy.
- Sprout Social Media Certification– Sprout Social.
Languages
English
Native or Bilingual
Timeline
Digital Marketing Manager
Fresh Ideas Food Service Management
12.2024 - Current
Digital Marketing Specialist
Fresh Ideas Food Service Management
09.2020 - 11.2024
Marketing and Public Relations Intern
South Mountain Creamery
08.2019 - 12.2019
- Hootsuite Social Media Certification - Hootsuite Academy.
- Sprout Social Media Certification– Sprout Social.
Bachelor of Science - Mass Communications, PR And Advertising
Towson University
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