Alyssa Nancy DeSangro
Venice,CA
Summary
Media Director looking to expand responsibilities in marketing. Over 10 years of experience leading clients in development of integrated strategies across media, creative and sponsorship to achieve annual goals and garnering proven outcomes.
Overview
12
12
years of professional experience
Work History
Media Director
VaynerMedia
07.2022 - Current
- Increased brand awareness by developing and executing comprehensive media strategies.
- Managed multi-platform campaigns for optimal results and maximum return on investment.
- Optimized advertising budgets with strategic media planning and buying techniques.
- Improved audience engagement through data-driven targeting and content creation
- Led a team of media professionals, fostering collaboration and promoting growth opportunities.
- Spearheaded creative brainstorming sessions, resulting in unique media concepts that effectively communicated brand messages.
- Stayed current on industry trends to ensure the most effective use of emerging media platforms and technologies.
- Negotiated advantageous contracts with vendors, securing competitive rates while maintaining high-quality services.
Media Director
Patreon
11.2021 - 06.2022
- Relaunch paid media department at Patreon, with the goal of increasing awareness and acquisition
- Work cross-departmentally to develop integrated strategies for growth of platform
- Analyze and apply action plans based on business needs
Associate Media Director
The Many
10.2019 - 11.2021
- AMD for CPG, Retail and Healthcare Financing clients
- Lead and manage a media team of supervisors, planners, buyers and analysts with the goal of delivering strong media solutions on behalf of our clients
- Drive the media planning and buying process – from RFPs and negotiations to execution, optimization and reporting
- Plan and execute campaigns driven by data and insights, from brand awareness to performance marketing
- Optimize campaigns in real-time to maximize media investment, while also delivering campaign reporting and analysis throughout the life of the campaigns
- Manage client and campaign (media) budgets on behalf of clients
- Drive creative strategy by marrying media performance, audience insights and brand positioning to ensure campaigns are integrated and set up for success
Media Supervisor
R&R Partners
11.2014 - 10.2019
- Media Strategy/Account Management)
- Led advertising campaigns/launches for various new products within the Pabst portfolio (PBR, Lone Star, Rainier, Lucky Lager, Blue Ribbon Whiskey)
- Led media strategy (brand/direct response) for Pabst Brewing Company, looking at tactical digital placements to achieve client goals and garner data for further segmentation and syndication
- Drove RFP/planning process, vetting through submissions, working with media partners to develop strategic plan on behalf of client objectives
- Managed client relationships, presenting media plans/recommendations, holding weekly status meetings, and communicating performance results and optimizations
- Led programmatic and paid social buying across PBC portfolio (campaign objectives and optimization, brand lift studies, audience segmentation)
SOCIAL MEDIA MANAGER
HAKKASAN GROUP
11.2012 - 08.2014
- Led paid and organic social media strategy on behalf of Hakkasan Group
- Responsible for leading and managing the social media strategy for Hakkasan Las Vegas, along with all other domestic Hakkasan restaurant locations
- Platforms included Facebook, Twitter, Instagram Vine, Yelp and Trip Advisor
- Created social media campaigns specific to each location and optimize in platform via respective ads manager interfaces (Facebook, Twitter)
- Established and executed social media promotional campaigns between brand and artist (ex: Calvin Harris)
MARKETING COORDINATOR
MGM RESORTS INTERNATIONAL LAS VEGAS, EXCALIBUR HOTEL & CASINO
08.2011 - 11.2012
Education
Bachelor of Arts - Social & Behavioral Science, Communications
UNIVERSITY OF ARIZONA TUCSON
Skills
- Client communication and connection
- Written & Verbal Communication
- Strategy & Planning
- Media Planning & Buying (Tactics & Execution)
- Hands of keys expertise across Ad platforms (Meta, TikTok, LinkedIn, Google, Pinterest)
- Presentation development
- Team leadership and culture
- Data/Information Sharing and Insight development
- Analysis & Application
Timeline
Media Director
VaynerMedia
07.2022 - Current
Media Director
Patreon
11.2021 - 06.2022
Associate Media Director
The Many
10.2019 - 11.2021
Media Supervisor
R&R Partners
11.2014 - 10.2019
SOCIAL MEDIA MANAGER
HAKKASAN GROUP
11.2012 - 08.2014
MARKETING COORDINATOR
MGM RESORTS INTERNATIONAL LAS VEGAS, EXCALIBUR HOTEL & CASINO
08.2011 - 11.2012
Bachelor of Arts - Social & Behavioral Science, Communications
UNIVERSITY OF ARIZONA TUCSON
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