Led execution of Modern Retail initiatives across SETF, SET, TMNA/TFS, and dealer partners, keeping teams aligned and moving toward a more connected digital retail experience.
Worked closely with Product, ITS, Sales, Marketing, and Analytics teams to deliver on roadmap priorities and ensure launches were coordinated and ready for the field.
Managed product and program workstreams, including gathering requirements, prioritizing enhancements, and using performance insights to guide improvements.
Supported dealer adoption through training, materials, and regular communication, helping increase awareness and usage of Modern Retail tools.
Virtual F&I Supervisor
JM&A Group
11.2024 - 03.2026
Manage a team of remote Virtual F&I Specialists, driving daily performance, streamlining workflows, and maintaining strong relationships with dealership partners and clients.
Develop and deliver training programs to enhance product knowledge, sales proficiency, and digital F&I execution
Work with cross-functional departments to streamline digital workflows and elevate the Virtual F&I customer experience.
Consistently track key performance metrics while finding new trends to help improve the overall customer experience.
Partner with dealership owners, general managers and JM&A Leadership to review strategies, maintain strong relationships, and achieve Virtual F&I success metrics.
Dealer Performance Manager
JM&A Group
11.2022 - 11.2024
Drove execution across 7 rooftops by coaching 100+ employees on menu presentations, word tracks, objection handling, and deal structure, which was reinforced through weekly deal reviews, core comps, and performance scorecards.
Owned rollout and adoption of Menu presentation tool, Fuse Auto Tech, across 16 stores; trained 200+ users and drove adoption to 100% active use.
Developed weekly reporting on PVR, product penetration, missed VSCs, and compliance across 7 rooftops, enabling leadership to prioritize corrective actions and targeted coaching.
Built and maintained strong relationships with dealer partners, prospects, strategic partners, and OEMs.
Digital Retail Coordinator
JM&A Group
03.2022 - 10.2022
Trained JM&A associates and dealership employees on using Digital Retail tool, SmartPath
Partnered with SET associates to help implement vehicle protection products in SmartPath
Created processes and thought tracks for SET Dealership Sales teams to ensure success while using the SmartPath tool
Partnered with SET Dealer F&I managers to train, support, and reinforce best practices using the SmartPath retail platform.
Worked to gain buy-in from SET F&I managers by addressing concerns, showcasing best practices, and reinforcing the business value of the SmartPath tool.
Virtual F&I Specialist
JM&A Group
08.2020 - 02.2022
Presented F&I products remotely to customers through digital and virtual retail platforms
Led the implementation of Centralized Virtual F&I for 15+ rooftops dealer group, improving performance, operational efficiency and reducing customer wait times.
Partnered with sales teams and dealerships to support seamless virtual retail transactions
Presented and explained vehicle protection products, financing options, and warranties in a clear, compliant manner
Led the transition of a 22-rooftop dealer group to a fully paperless F&I transaction process, improving efficiency, accuracy, and customer experience.
ACE Sales/F&I Specialist
JM&A Group
09.2019 - 08.2020
Assisted customers throughout the vehicle purchasing process, from initial consultation to final delivery
Responsible for meeting car and product sales objectives on a monthly basis to ensure the dealer and JM&A achieved performance goals
Sold 15 cars in the first two weeks of installation by demonstrating TARGET sales process
Structured deals, submitted credit applications, and secured lender approvals
Education
Bachelor of Science - Public Relations
University of Central Missouri
Warrensburg, MO
08-2015
Accomplishments
JM&A Group Star of Excellence Winner (2019 & 2023)
Area Business Manager - Modern Retail at Samsung India Electronics Pvt. Ltd.Area Business Manager - Modern Retail at Samsung India Electronics Pvt. Ltd.