Hi, I’m
Alyzeh Ahad
Los Angeles,California
Summary
Results-driven product marketing professional with over 5 years of experience in digital marketing, go-to-market strategy, and cross-functional leadership. Skilled at driving product adoption, optimizing marketing performance, and enhancing customer engagement while managing multimillion-dollar budgets to maximize ROI in fast-paced environments. Committed to fostering a culture that promotes inclusivity, confidence, and empowerment for all team members to excel in their roles.
Authorized to work in the U.S. on a valid visa. No sponsorship is required.
Overview
6
years of professional experience
1
Certification
4
years of post-secondary education
Work History
PC Financial Bank
Marketing Manager (Customer Engagement & Partnerships)
01.2024 - 03.2025
Job overview
- Led customer lifecycle management initiatives for PCMC clients with over 90 days in the product, improving engagement and retention.
- Facilitated go-to-market strategy for new card launch, driving customer usage and upgrades to reach 89% of YTD target within 10 months.
- Executed over 40 email, push notifications, and in-app marketing campaigns, led creative processes, complex audience targeting, personalization, and A/B testing in Salesforce for up to 2M customers
- Developed and implemented three automated email campaigns, driving higher customer engagement.
- Showcased advanced ability in managing large-scale data sets for campaign performance optimization.
- Evaluated performance metrics in Tableau to ensure KPIs and P&L targets are achieved.
- Led partnership marketing for enterprise-wide initiatives with the loyalty program.
- Worked with various bank teams and external partners to support comprehensive campaign initiatives.
- Guided direct report through weekly check-ins to foster growth.
Ogilvy Canada
Account Supervisor (Client: TD Bank)
11.2021 - 01.2024
Job overview
- Led the end-to-end onboarding process for TD upon winning the business
- Ensured seamless production of content across multiple LOBs: video (social, OLV, TV), audio (digital, radio), digital visuals (social, print, banners, OOH)
- Executed a successful $2M RESL campaign resulting in a 25% brand awareness increase
- Fostered collaborative relationships with clients, internal teams, and external stakeholders.
- Tracked and modified campaigns to align with market shifts, achieving a 15% boost in customer engagement and brand loyalty.
- Collaborated with finance department and Account Director on financial reporting and budget projections.
- Launched and implemented changes to multiple workflow processes to increase productivity and trained AE's on implementation and best practices
- Mentored AEs to boost overall performance.
Cossette Communications
Account Executive (Client: TD Bank)
02.2021 - 11.2021
Ogilvy Canada
Account Executive (Client: American Express)
09.2020 - 02.2021
Talking Point PR Agency
PR Account Executive (Multiple Accounts)
07.2018 - 02.2020
Brazen Print Solutions
Marketing Coordinator Intern
05.2015 - 09.2015
J. Walter Thompson
Marketing & Planning Intern
05.2014 - 09.2014
Education
Ryerson UniversityToronto, ON
Bachelor from Business Technology Management, Marketing
09.2012 - 06.2016
Skills
- Brand Management
- Campaign Development
- Data Analysis
- GTM strategy development
- CRM/Email Marketing
- A/B Testing
- Relationship Building
- Strategic Thinker
- Budget Management
- Project Management
Certification
Cert Prep. Project Management Professional (PMP), 06/01/20
Awards
- C.J. Graphics Inc. Award, 06/01/16
- Business Certificate, 06/01/12