With over 5 years of specialized experience in Salesforce solutions, I've been a pivotal architect in the design, development, and launch of enterprise-grade CRM systems across diverse sectors—ranging from Higher Education and E-Commerce to Additive Manufacturing, Technology, Healthcare, and Federal Government. My engagements have seen me partnering with industry titans, Fortune 500 giants, and top-tier educational institutions.
I am driven by an unwavering intensity. My capability to blend official training with a wealth of self-taught knowledge stands testament to my commitment. Beyond regular work hours, I delve deep into research, enhancing my skill set, and directly applying newfound knowledge to projects the very next day, ensuring they are not just completed but are truly optimized and enhanced.
In my capacity as a Mulesoft Integration Developer, I served as a consultant, solution architect, and project manager, offering a 360-degree approach to client engagement and project execution. My responsibilities spanned from initial client consultation and business requirement analysis to architectural design and solution proposal. Additionally, I managed project timelines, facilitated team collaboration, and led end-to-end unit testing to ensure successful implementations.
I spearheaded the development of an event-driven integration project, which had multiple touchpoints and technologies. This involved:
The result of this project was an automated, yet flexible, system that enhanced data quality in Salesforce and streamlined the contact creation and merging process, thereby increasing operational efficiency.
As a Sales Operations Analyst, I specialized in leveraging Salesforce Lightning components and native automation tools like Flow Builder to optimize complex business processes. My work ensured seamless user experience in opportunity data input, significantly reducing errors and bottlenecks. This operational excellence directly contributed to the generation of timely and accurate analytics, which were instrumental for the entire practice's reporting to Wall Street.
I designed and developed a custom Salesforce application that served as a key tool for Managing Directors to calculate sales metrics and receive notifications on their seller's performance. This involved:
In my role as an Analytics and Automation Engineer, I spearheaded the revamp of our email marketing systems, engineered lead outreach and generation strategies, and created dynamic data capture and activation methods within and outside of Salesforce CRM.
In my most impactful project, I architected and executed a sophisticated ad-retargeting system integration:
By pulling Google Analytics data into Salesforce and then feeding it back into the email service provider, the system could dynamically adjust ad placements based on an individual's web behavior, achieving a significant uplift in user engagement and ROI.
the art of cooking and hosting, engaging in MMA and endurance sports, or fine-tuning my musical and artistic skills, I always seek to expand my horizons. I enjoy exploring new software like Figma and Adobe After Effects, flying FPV drones, and have even developed a 'second brain' system for daily micro-learning which I have kept up with for over 10 years.