Amalia Rivera
Greensboro,NC
Summary
Demonstrated record of success in marketing leadership, brand management, customer relations and campaign management. Knowledgeable about budget administration, product launches and partnership development. Proficient in HubSpot Enterprise Suites.
Overview
6
6
years of professional experience
Work History
Senior Marketing Manager
SCRAM Systems
11.2021 - Current
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Oversaw 8 yearly projects from concept through completion.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Used data analytics to track lead generation campaigns and improve quality.
Director of Marketing and Operations
EPowerOn
08.2019 - 10.2019
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Brand Manager - Ecommerce and Digital Marketing
Creative Allies
03.2018 - 05.2019
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Created and managed budgets to maximize brand reach and engagement.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Researched market trends to identify customer needs and preferences for strategic planning.
Marketing Coordinator
The Purse Club
09.2017 - 02.2018
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
Marketing Coordinator
EntregaMeds
05.2017 - 08.2017
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Junior Brand Manager
MakersValley
03.2017 - 07.2017
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Wrote and distributed press releases to increase brand visibility.
Education
Master of Science - Global Innovation Management
North Carolina State University
Raleigh12.2017
Skills
- HubSpot Certified
- SalesForce Certified
- Corporate Communications
- Cross-Functional Collaboration
- Reputation Management
- Multi-Channel Campaigns
- P&L Management
- Market Analysis
- Quarterly Forecasting
- Target Segmentation
- Budget Oversight
- Strategic Planning
Languages
Spanish
Native or Bilingual
Timeline
Senior Marketing Manager
SCRAM Systems
11.2021 - Current
Director of Marketing and Operations
EPowerOn
08.2019 - 10.2019
Brand Manager - Ecommerce and Digital Marketing
Creative Allies
03.2018 - 05.2019
Marketing Coordinator
The Purse Club
09.2017 - 02.2018
Marketing Coordinator
EntregaMeds
05.2017 - 08.2017
Junior Brand Manager
MakersValley
03.2017 - 07.2017
Master of Science - Global Innovation Management
North Carolina State University
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