Amanda Adkins
Summary
Accomplished Senior Director of Digital Pricing at MCR, adept in strategic planning and data analytics in digital online presence and eCommerce marketing. Leveraged collaborative leadership to drive innovation, foster key industry partnerships, and enhance profitability. Proven track record in optimizing digital performance and spearheading business transformation initiatives, significantly impacting revenue growth and operational efficiency.
Overview
16
16
years of professional experience
Work History
Senior Director of Digital Pricing
MCR
2023.07 - Current
- Lead cross-functional eCommerce team supporting 140+ branded and independent hotels owned and operated by MCR.
- Proficient in Marriott, Hilton, Hyatt, IHG and Independent digital and ecommerce platforms including; Sprinkler, Marriott Digital Services, Marriott Plus, Hilton Amplify, Hyatt Connect and Top-UP, IHG Merlin and Ignite, and Concerto.
- Proficient in On Line Travel Agent platforms including; Expedia, Booking.com, Priceline/Agoda, and Sojern.
- Proficient in paid media platforms including FaceBook Ads Manager, Google Ads Manager and Google Analytics.
- Streamlined processes for efficiency by automating routine tasks and implementing new software solutions.
- Aligned revenue management, sales, and ecommerce team goals by integrating the ecommerce into bi-weekly revenue management calls.
- Established strong relationships with key hospitality ecommerce partners, fostering collaboration and mutual growth opportunities.
Director of Online Distribution
MCR
2022.03 - 2023.07
- Developed a high-performing ecommerce team; responsible for pay-per-click campaign management, search engine optimization, paid social media and the online presence of more than 140 branded and independent properties, by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through establishing regular communication, goal setting, and performance evaluations.
- Worked closely with senior leadership and outside stakeholders to guide operational strategy.
Regional Director of Revenue Management
MCR
2020.10 - 2022.03
- Proficient in Revenue Management Systems including One Yield, Marsha, High Performance Pricing, GRO, Ideas, OnQ Rooms and Inventory, Onq Sales Management.
- Proficient in Microsoft Office.
- Maximized revenue and profits through data driven pricing decisions for a portfolio of 12 properties.
- Served as a mentor to emerging leaders, training revenue analysts to take on the role of Area Revenue Manager.
Area Revenue Manager
MCR
2017.09 - 2020.10
- Utilized advanced analytics tools to identify trends and inform strategic decision-making processes related to pricing decisions and sales recommendations.
- Enhanced profitability by conducting regular competitor analysis and adjusting pricing accordingly.
- Increased revenue by implementing effective pricing strategies and monitoring market trends.
Revenue Analyst
MCR
2015.01 - 2017.09
- Managed Marriott and Hilton revenue systems, implementing the revenue strategy give by the Regional Revenue Manager.
- Produced well throughout, clear, and concise reporting for bi-weekly revenue calls.
Store Manager
Buybuy Baby
2008.06 - 2014.09
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed 30+ store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
Bachelor of Arts - Psychology And Criminal Justice
Indiana University Bloomington
Bloomington, IN05.2003
Skills
- Collaborative Leadership
- Policy Development
- Data Analytics
- Stakeholder Relations
- Strategic Planning
- Budget Management
- Digital Marketing Management
- Paid Social Media
- Digital Marketing Tactics
- Digital Marketing KPIs
Timeline
Senior Director of Digital Pricing
MCR
2023.07 - Current
Director of Online Distribution
MCR
2022.03 - 2023.07
Regional Director of Revenue Management
MCR
2020.10 - 2022.03
Area Revenue Manager
MCR
2017.09 - 2020.10
Revenue Analyst
MCR
2015.01 - 2017.09
Store Manager
Buybuy Baby
2008.06 - 2014.09
Bachelor of Arts - Psychology And Criminal Justice
Indiana University Bloomington
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