Entrata
Amanda A. Kopko CAM, CAPS
Director of Marketing
Pittsburgh, PA,PA
Summary
High-achieving Marketing Director offering 5 years of progressive experience in Marketing and 17 years experience in the Multifamily industry. Strategic decision maker and operational problem solver. Develops successful campaigns that drive company growth.
Overview
16
16
years of professional experience
3
3
Certification
Work History
Director of Marketing
McKinney Properties
Pittsburgh, PA
04.2017 - Current
- Develop comprehensive and aligned strategic marketing plan and budgets for 19 properties, 3000 units, and 3500 beds.
- Evaluate new media technologies such as social media, video content, websites, and other print/digital strategies
- Manage creation of all marketing collateral and sales support tools
- Enhance Customer Experience processes and technologies
- Execute integrated online/offline, search engine marketing, adverting, public relations and other campaigns to generate demand & maintain lead generation
- Manage and motivate 19 leasing teams.
- Identify areas for process improvement.
- Maintain knowledge of marketing trends, developments, and best practices.
Director of Property Management
CMK Companies
Chicago, IL
04.2016 - 04.2017
- Establish and implement leasing and property management department, develop procedures and software launch for condominium and multi-family assets
- Clearly define policies and certification requirements and assist accounting department in establishing financial reporting
- Manage third party leasing company and then internal leasing department by approving and monitoring pricing, inventory control and leasing strategies
- Managed current operations of 305 unit lease up in South Loop, Chicago
- Manage all marketing and advertising campaigns
- Asset manager to third party property manager for all condo and commercial spaces
- Responsible for ensuring compliance with Chicago multifamily and condo rules and regulations and laws
- Determine, hire and developed leasing and property management department as growth allowed.
Regional Property Manager
Greystar Property Management
Chicago, IL
03.2014 - 03.2016
- Responsible for overall operation and financial management of 1343 market rent, affordable and pre-development apartment homes located throughout City of Chicago
- Consulted on lease up projects in Minneapolis those were not hitting budgeted expectations
- Hire, develop, train, and supervise 30 person staff not including third party service coordinators, union maintenance staff, and consulted support in other markets
- Effectively managed acquisition processes and ultimately following through to full execution, construction and implementation
- Develop and implement marketing plans, staffing requirements, and property/employee goals.
Manager of Mixed Use Residential Projects
Greystar Property Management
Chicago, IL
01.2012 - 02.2014
- Achieved 94% occupancy within first 10 months
- Oversee daily operations of 324 Units, Class A, New Construction High-Rise, 4,000 sq. ft. of retail, and parking garage component
- Hire, develop, train, and supervise 15-person staff including service coordinators, maintenance staff, and all leasing personnel
- Established and maintain all leasing and marketing activities
- Review, control and analyze operating income and expenses
- Create innovative marketing plans to reach targeted goals mark
- Manage all resident relations.
General Manager of Mixed Use Residential Projects
McCaffery Interests
Chicago, IL
08.2008 - 12.2011
- Completed Lease Up and brought property to stabilization in April 2011
- Oversee daily operations of 198 Units, Class A, New Construction High-Rise, 9,000 sq. ft. of retail, and parking garage component
- Create innovative marketing plans to reach targeted goals mark
- Achieved stabilization and maintaining 97% occupancy rate, and 55% retention rate
- Increased effective rents from $2.45 to $2.73 psf.
- Preparation of $5,999,485 total revenue for 2012 budget
- Oversee daily operations of 152 Units, Class A, New Construction Mid-Rise, 33,000 sq. ft. of retail, and parking garage component
- Achieved stabilization and maintaining 97% occupancy rate, and 78% retention rate
- Increased effective rents from $1.70 to $1.80 psf.
- Preparation of $3,589,414 total revenue for 2011 budget.
Assistant Property Manager
McCaffery Interests
Pittsburgh, PA
04.2006 - 08.2008
- Leased apartments with average of 33% closing ratio, solely responsible for 50.1% of units rented through entire Lease Up and reached stabilization 2.4% above budget
- Served as individual responsible for property in absence of Property Manager and served as role model to peers
- Collected all rent payments from both current and previous residents
- Distributed non-payment notices to all delinquent residents and completed follow-up activity in regard to non-payment of rent, or eviction proceedings.
- Was promoted to On-Site Assistant Property Manager in April 2007.
OnSite Leasing Consultant
Amore Management
Pittsburgh, PA
05.2005 - 04.2006
- Achieved stabilization within 10 months.
- Sole onsite team member managed all off hour calls.
- Maintained Marketing brand new complex by updating website, joining local downtown organizations, sales calls, and cold calling
- Interviews prospective tenants and records information to ascertain needs and qualifications
- Compiles listings of available rental property.
Education
Bachelor of Arts - Speech Communications
California University of Pennsylvania
California, PA05.2003
PA Real Estate License -CURRENT
Pennsylvania Skills
- Marketing Program Management
- Training and Onboarding
- Marketing Strategy Development
- Brand Development and Messaging
- Digital Marketing Strategy
- Employee/Prospect Retention Strategies
Accomplishments
- Supervised team of up to 30 team members with Greystar.
- Managed and Completed 10 Luxury Lease Ups.
- Developed Property Management Department for CMK Companies.
- Reduced marketing spend by 50% for ULofts Apartments within one year.
- Developed Reputation Management Program for McKinney Properties
- Developed Company Newsletter for McKinney Properties.
- Collaborated with CEO and VP on company rebrand and new website design for McKinney Properties.
Affiliations
- 2022 PAA Regional Advisory Council Member
- Certified Apartment Manager, NAA
- Certified Portfolio Manager, NAA
Software
Onsite Realpage
Yardi
Microsoft Suite
Adobe Acrobat Suite
Rentgrata
Yieldstar
Building Link
Flamingo
Satisfacts Exchange
ISolved
Apartment IQ
SOCI
Modern Message
Hooteboard
MRI
Leasehawk
Grace Hill Vision
Matterport
Trello
Loom
Wix
Constant Contact
Timeline
Director of Marketing
McKinney Properties
04.2017 - Current
Director of Property Management
CMK Companies
04.2016 - 04.2017
Regional Property Manager
Greystar Property Management
03.2014 - 03.2016
Manager of Mixed Use Residential Projects
Greystar Property Management
01.2012 - 02.2014
General Manager of Mixed Use Residential Projects
McCaffery Interests
08.2008 - 12.2011
Assistant Property Manager
McCaffery Interests
04.2006 - 08.2008
OnSite Leasing Consultant
Amore Management
05.2005 - 04.2006
Bachelor of Arts - Speech Communications
California University of Pennsylvania
PA Real Estate License -CURRENT
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