Amanda Aronica
Marketing Manager
Stanwood,WA
Summary
Forward-thinking Business professional bringing 10 years of expertise in Marketing Management. Leads teams of individuals to optimize project goals and output, resolve complex problems and deliver innovative improvement strategies. Knowledgeable in project management, process improvement and financial analysis to improve efficiency and streamline business strategies. Adept at analyzing data to identify trends with a proven track record in planning, coordinating and completing high quality projects.
Overview
21
21
years of professional experience
Work History
Marketing Proposal Manager
KPFF Consulting Engineers
Seattle, WA
04.2022 - 03.2023
- Collaborate with Civil and Structural Engineering teams and subcontractor Construction teams to produce successful proposals. Lead and support internal development, editing, coordination activities required to produce proposal and presentation materials.
- Performed edits to proposal sections for grammar, style, consistency, and correctness. Create and edit graphics to accompany proposal text. Integrate, format, and publish draft, review team, and final version of proposal documents for send.
- Cultivated positive relationships with 100% of vendors to deliver timely materials.
Marketing Manager, Executive Producer
BAKERBUILT WORKS
Everett, WA
11.2015 - 12.2022
- Client facing executive in charge of client relations for 20-30 clients at any one time.
- Supervised development of client milestones and tracked accomplishments before, during, and in closing of each project for all clients.
- Fully responsible for budgeting projects and evaluating scope creep throughout duration of project. Successfully increased profit margins by at least 10% per project and maintained successful profit margin for each project.
- Kept key stakeholders informed of status and vision through milestone updates and work-in-progress presentations.
- Presented production ideas and determined creative scenarios for production and delivery for clarity with clients in effort to obtain project funding.
- Hired, trained and managed production staff and crew members to build highly qualified team and boost overall performance.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue
- Improved website visibility through development and implementation of SEO strategies
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Coordinated with design and media teams to develop high-quality creative assets
- Managed budget allocation and resource utilization to maximize marketing ROI
Marketing Production Manager
SIERRA MEDIA
Everett, WA
11.2015 - 11.2016
- Supervisor for designing/overseeing production from conception to closing
- Supervised team of 7 skilled team members to assign daily tasks and set goals to meet deadlines.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Supervised production team of 25-30 workers during production days to identify problems and provide effective solutions to maintain team productivity.
- Reviewed work for quality and compliance with company standards and design specifications
- Resolved issues quickly to maintain productivity goals
- Standardized production procedures, job roles, and quality assurance guidelines
- Sourced materials to keep up with production goals and meet customer demands
- Determined suitable crew requirements, scheduled employees, and worked with human resources to meet changing production schedules
- Managed internal operational standards and productivity targets
- Partnered with leadership on recruiting, hiring and coaching production personnel
- Monitored team budgets to keep projects on task and avoid waste
- Prepared and maintained production reports and personnel records
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Wrote and distributed press releases to increase brand visibility.
- Devised content strategy to effectively engage target audiences.
Show Producer
CID ENTERTAINMENT
Spokane, USA
01.2013 - 12.2015
- Provided quality support and assistance with marketing and customer relations and set up for arena event of 20,000+ attendees.
- Proactive project management and cross-functional communication with emphasis on event or tour wide communication(s) both internally and externally Produce VIP programs for high level touring artists from start to finish.
- Work closely with internal vendors, partners, company executives, and wide range of teams at location to execute program successfully.
- Identified and approved equipment and elements required for productions.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Performed document reproduction, printing documents from electronic sources such as email attachments, PDF files and cloud storage.
- Provided assistance with inbound and outbound document processes, document sorting, logging and work order creation.
- Certified Drawings for complete sign off as part of stamp off process for engineering.
- Contributed to design and implementation of overall corporate documentation standards, numbering conventions and templates.
Training and Continious Improvement
JAMCO AMERICA
Everett, WA
11.2013 - 11.2015
- Created and maintained 400 employee accounts and properly routed documents for approval and training.
- Managed training courses, setup and maintenance for document control systems.
- Uploaded 50 company procedures and policies to EDMS, routing for approval and training.
- Teamed with disciplinary leaders on determining annual operational targets and outlining needed quality improvements.
- Managed development and implementation of lean and continuous improvement manufacturing initiatives across production environment.
- Communicated all learning and performance objectives, schedules, and training assessments to upper management
- Developed and implemented comprehensive training program to increase employee productivity by 100%
- Monitored and evaluated training performance to determine quality and cohesiveness
- Delivered new employee onboarding and training sessions
- Collaborated with other departments to align training programs with organizational goals and objectives
- Reviewed and edited all training materials for accuracy and company policy compliance
- Tested all training software and hardware prior to commencing training programs
Document Control Clerk
JAMCO AMERICA
Everett, WA
01.2010 - 12.2013
- Performed document reproduction, printing documents from electronic sources such as email attachments, PDF files and cloud storage.
- Provided assistance with inbound and outbound document processes, document sorting, logging and work order creation.
- Contributed to design and implementation of overall corporate documentation standards, numbering conventions and templates.
- Assisted with document troubleshooting and recovery of corrupt documents and files.
- Assisted in continuous improvement activities while developing and maintaining resulting documents.
- Oversaw creation, routing and data input of bills of materials, ECOs, ECRs and ISO documents.
- Maintained document control system and updated work instructions, procedures and associated databases.
- Collaborated across departments and levels of management to gain consensus on procedural documentation.
- Allocated unique document numbers to internal documents and incoming external documents and tracked in database.
- Checked accuracy and completeness of documents to identify deficiencies and recommend corrective actions.
- Carefully reviewed all documents and reports for completeness and accuracy.
- Scanned, filed and transmitted 10-10,000 page documents and adhered to digital filing procedures.
Operations Manager
ARONICA COCESSIONS RESTURAUNT AND CATERING
Lake Stevens, WA
01.2002 - 12.2010
- Organized and oversaw food service training to educate employees on resetting tables, relaying orders to cooks and upselling food and beverages.
- Secured new clients and accounts by analyzing and catering products to specific needs.
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Handled payment collection and payroll of 50 employees.
- Handled catering scheduling, ordered food and planned events.
- Maintained effective supply levels by monitoring and reordering food stock and dry goods.
- Verified prepared food met standards for quality and quantity before serving to customers.
- Monitored and adjusted pricing, discounts and promotions to maximize profitability.
- Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
- Analyzed sales data to identify trends and adjust purchasing decisions accordingly.
- Managed staff schedules and maintained adequate coverage for all shifts.
Education
Bachelor of Arts - Digital Media Communications
SEATTLE ART INSTITUTE
Seattle, WA 01.2015 - 2022.01
Skills
Logistics Management
Timeline
Marketing Proposal Manager
KPFF Consulting Engineers
04.2022 - 03.2023
Marketing Manager, Executive Producer
BAKERBUILT WORKS
11.2015 - 12.2022
Marketing Production Manager
SIERRA MEDIA
11.2015 - 11.2016
Bachelor of Arts - Digital Media Communications
SEATTLE ART INSTITUTE
01.2015 - 2022.01
Training and Continious Improvement
JAMCO AMERICA
11.2013 - 11.2015
Show Producer
CID ENTERTAINMENT
01.2013 - 12.2015
Document Control Clerk
JAMCO AMERICA
01.2010 - 12.2013
Operations Manager
ARONICA COCESSIONS RESTURAUNT AND CATERING
01.2002 - 12.2010