Summary
Overview
Work History
Skills
Achievements:
EDUCATION
Timeline
Generic

Amanda Baker

Stem,NC

Summary

A results driven strategic marketing professional with over a decade of experience. Skilled in adapting to new situations and finding opportunities to help the team drive organizational success. Ability to handle multiple projects simultaneously with a high degree of accuracy. Collaborative, attentive, and purposeful leader.

Overview

9
9
years of professional experience

Work History

Partner Marketing Manager

Visit North Carolina
08.2021 - Current
  • Assist with development and implementing all Partner and Industry Relations marketing strategy.
  • Manage the Outdoor NC initiative.
  • Manage the state’s sports event marketing and promotional activities in partnership with statewide organizations and industry stakeholders.
  • Work with Director of Research and Tourism Data Specialist to produce quality research to help guide Outdoor NC program of work and sports efforts.
  • Coordinate with Salesforce Admin to implement new tools to improve organizational efficiencies and track performance.
  • Build and maintain relationships with key industry contacts to encourage participation in marketing activities.

Partner and Industry Relations Manager

Visit North Carolina
08.2019 - 08.2021
  • Update and adapt the destination branding and positioning of North Carolina and develop a messaging platform that engages target audiences as they relate to Partner & Industry Relations markets.
  • Collaborate with external partners and internal teams to facilitate the promotion of Partner and Industry relations programs.
  • Influence international tour operators and travel agents through tradeshow, familiarization tours and partnership development working with TravelSouth, Brand USA and international offices.
  • Coordinate with PR team to develop reactive and proactive pitch materials to extend the reach of the PR efforts for partner and industry relations programs and Visit NC initiatives.
  • Managed the logistics for the 2020 Visit NC Tourism Conference and 2021 Virtual Tourism Conference.
  • Managed the collection and timely distribution of the presentations and minutes for the quarterly NC Travel and Tourism Board.

Partner and Trade Relations Specialist

Visit North Carolina
07.2016 - 08.2019
  • Create new industry partnerships and facilitate collaboration among various stakeholders in statewide initiatives.
  • Provide timely information to partners on policy issues, market trends and programs within the state.
  • Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand awareness.
  • Developed, implemented, and managed the domestic group travel marketing strategy.
  • Provided strategic planning and leadership to North Carolina's domestic trade development program.
  • Assisted Partner and Industry Relations Director with International marketing efforts.

Skills

  • Strategic Planning and Alignment
  • Partnership Development
  • Excellent Communication Skills
  • Event Planning
  • Project Management
  • Marketing Plan Development
  • Digital Marketing
  • Cross-departmental Alignment
  • Stakeholder Relations
  • Brand Development
  • Customer Relationship Management
  • (CRM)
  • Public Speaking

Achievements:

U.S. Travel Association Emerging Travel Leaders Class of 2022

EDUCATION

West Virginia University

Morgantown, WV

Degree: Bachelor of Science in Business Administration

Major: Marketing


Timeline

Partner Marketing Manager

Visit North Carolina
08.2021 - Current

Partner and Industry Relations Manager

Visit North Carolina
08.2019 - 08.2021

Partner and Trade Relations Specialist

Visit North Carolina
07.2016 - 08.2019

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Amanda Baker