Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Amanda Barretta

Amanda Barretta

Morristown,NJ

Summary

Dynamic marketing operations leader with a strong track record in email, mobile, and lifecycle marketing, dedicated to driving measurable revenue growth through innovative strategies. Expertise in building scalable processes and optimizing campaign performance ensures maximum impact and efficiency. Recognized for consistent career advancement, reflecting a commitment to achieving exceptional results in engagement, conversions, and customer retention.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Email Marketing Operations Manager

1stDibs
12.2022 - Current
  • Lead creation and execution of annual and quarterly roadmaps for email, mobile, and lifecycle marketing to drive revenue and engagement.
  • Managed cross-functional initiatives from scope to launch, collaborating with marketing, product, engineering, creative, merchandising, and analytics teams to deliver 100% of campaigns on time.
  • Streamlined workflows in Asana to improve project delivery, reducing turnaround time by 20% and enhancing campaign execution and reporting accuracy.
  • Served as central communication point to ensure alignment, transparency, and proactive risk resolution across stakeholders.
  • Optimized lifecycle marketing strategies with measurable results, including: +10% checkout completion, +7% registration rate, and +10% increase in quality sessions per email.
  • Led A/B testing to refine creative, targeting, and messaging, achieving a 15% lift in click-through rates and 8% improvement in conversions.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing Project Manager

Manly Bands, LLC
12.2020 - 12.2022
  • Directed planning and resource management for integrated marketing campaigns across email, social, and paid channels.
  • Partnered cross-functionally with creative, product, and vendor teams to deliver campaigns on time and within budget.
  • Guided creative development for design, copy, and campaign messaging aligned to sales goals.
  • Maintained marketing calendars, reporting dashboards, and budget tracking systems to ensure accuracy and accountability.
  • Championed process improvements, boosting campaign efficiency and quality.
  • Developed and implemented CRM campaigns via an ESP (Listrak) and owned SMS/MMS program via mobile messaging platform (Attentive).

Marketing Associate

Manly Bands, LLC
09.2019 - 12.2020
  • Managed the marketing content calendar to support product launches and promotions, driving a 15% increase in campaign engagement YoY.
  • Coordinated campaign execution across email, social, and digital platforms to ensure consistent messaging.
  • Partnered with leadership to align content with brand strategy and product roadmaps.
  • Supported analytics and reporting to track campaign performance and identify opportunities for optimization.

Marketing Specialist & Project Coordinator

New Jersey Society of CPAs (NJCPA)
11.2015 - 09.2019
  • Developed and executed multi-channel marketing campaigns to drive member retention and engagement, contributing to a 10% increase in membership renewal rates.
  • Oversaw production of campaign assets across print, digital, and event channels.
  • Managed projects ensuring alignment with organizational goals and measurable outcomes.
  • Maintained campaign calendars for consistent delivery across channels.
  • Managed CRM campaigns via an ESP (Listrak and Marketo).

Education

Bachelor of Arts - Psychology

Ramapo College of New Jersey
Mahwah, NJ
05.2012

Skills

  • Lifecycle, Email & Mobile Marketing Strategy
  • Campaign Analytics, Reporting & Insights (Email, SMS, Push)
  • Project Management & Workflow Optimization (Asana)
  • A/B Testing, Segmentation & Campaign Optimization
  • CRM Campaign Execution (SFMC, Listrak, Marketo)
  • E-commerce Growth Marketing & Business Development
  • Cross-Functional Team Leadership & Collaboration
  • Strong Communication & Stakeholder Management

Certification

Digital Marketing Fundamentals Certificate | Jan 2018

The University of Vermont Professional and Continuing Education


Email Marketing | Jan 2024

HubSpot


Inbound Certified | Jan 2024

HubSpot

Timeline

Email Marketing Operations Manager

1stDibs
12.2022 - Current

Marketing Project Manager

Manly Bands, LLC
12.2020 - 12.2022

Marketing Associate

Manly Bands, LLC
09.2019 - 12.2020

Marketing Specialist & Project Coordinator

New Jersey Society of CPAs (NJCPA)
11.2015 - 09.2019

Bachelor of Arts - Psychology

Ramapo College of New Jersey

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