Amanda Beck

Work History

Becker Professional Education

02.2017 - Current

Managed administrative logistics of events planning, event booking and event promotions.
Oversaw preparation and management of $1.2M event budgets to deliver at or below projected costs.
Promoted adherence to client-event requirements through delegation, prioritizing and management of entire production lifecycle from concept to execution.
Fulfilled contractual obligations for rehearsal and day of event coordination.
Liaised with marketing and PR colleagues to promote special events in social calendars.
Interviewed clients to understand event scopes of work and establish budgets
Solicited feedback from clients to assess event success and uncover opportunities for improvement

Rochester Business Journal

02.2015 - 02.2017

Facilitated planning and organization of various community events and conferences
Developed and managed budgets, built and maintained relationships with multiple vendors, negotiated agreements and drafted contracts
Identified value propositions and key messages for marketing
Collaborated with designers and editorial team on advertisements for website, print and e-mail campaigns
Managed social media planning, execution of marketing campaigns and community engagement
Evaluated and contributed to creative team ideas and translated into actionable project plans
Managed campaigns with specific focuses in order to meet customer needs and creative visions
Developed strategic communication and marketing plans
Learned and adapted quickly to new technology and software applications
Gained extensive knowledge in data entry, analysis and reporting
Monitored industry trends to keep creative materials fresh and engaging
Created creative briefs and timeline to manage creative process from concept to completion

ClickSpark, LLC

02.2013 - 01.2015

Analyzed business data and sales trends for monthly projections
Led cross-functional teams to create impact messaging, demand-generation programs and sales tools
Monitored, analyzed and reported campaign results for optimization
Organized trade shows, collaborated with service providers, tracked expenses, set-up booth spaces and ensured all materials arrived on time
Maintained client files with sales contracts, records of client interactions, client notes, and other information
Established performance and service goals and held associates accountable for individual performance
Collaborated with finance department on invoicing accuracy for applicable products, services, software and logistics