Amanda Bendrey

oneninefive is a global demand generation agency that was acquired by Agent3 Group to deliver revenue impact for leading B2B brands through account-centric GTM strategies.

• Represented oneninefive on Executive Leadership board, advising on market positioning and messaging. Authored sales narrative that was subsequently leveraged globally to support business development, resulting in $2M+ of regional agency fees in the first year.
• Led oneninefive contribution to integrated A3 Group RFP responses and pitches, securing multi-year retained paid media and demand generation scopes across diverse client categories including fast food franchising, online payments and cloud-based software.
• Developed measurement and attribution models for clients, including financial brand Change Company and Salesforce, which acted as hero agency case studies.
• Optimized profitability of paid media revenue by refining strategy and consulting model, and developed service models for clients leveraging ABM platforms including 6sense and Demandbase.
• Integrated offerings across audience planning and analysis, omnichannel GTM strategy, paid media, lead generation and measurement, resulting in oneninefive penetration into 80%+ of A3 Group AMER customer base.
• Built high-performing regional Client Success and project delivery teams, streamlining global agency processes and workflows to improve efficiency and reduce operational bottlenecks.

Agent3 is the ABM Consultancy & Services arm of Agent3 Group, focused on helping marketing and sales leaders develop Centers of Excellence dedicated to 1:1, 1:few and responsive ABM.

• Led development and execution of strategic ABM initiatives for enterprise B2B technology customers, working alongside internal marketing and sales leaders to drive organizational transformation, increased ABM maturity and measurable revenue impact.
• Orchestrated agency cross-functional team of data analysts, strategists and creatives to develop award-winning work across 1:1 and 1:few programs linked to named account acquisition, retention and growth.
• Partnered with Chief Commercial Officer to achieve agency growth targets, develop profitable commercial models, and deepen relationships with our enterprise customers, resulting in our first two multi-year client contracts in the AMER region.
• Managed a diverse team of Account Directors, Managers and Supervisors, overseeing career development in financial forecasting and budget management, scope development, client and project management, and impact reporting, leading to increased retention of talent.
• Developed new revenue streams aligned to client demand, and partnered with cross-functional teams to develop solutions that realized client vision, including our beta ABM measurement dashboard solution.

• Led strategic planning across enterprise tech accounts and supporting agencies including DellEMC, HP Inc., HPE, Cisco and Oracle with a view to maintain and scale revenue streams of $5M in region.
• Deepened agency partnerships by designing bespoke solutions based on knowledge of Spiceworks' audience behavior, leveraging proprietary data and insights from 1st party member base.
• Led programmatic relationships for the region, coordinating with Amnet, dataxu, and MediaMath to develop and launch Spiceworks’ beta PMP offering.
• Advised on product development roadmap for local markets based on performance and client feedback, and supported beta roll out of PMP, influencer/community advocacy, and account-targeted paid media solutions.

• Developed campaign strategies leveraging Spiceworks' suite of products & services to to deliver against client and agency ROI and ROAS goals.
• Leveraged Spiceworks' proprietary data to develop bespoke category insights across Security, Networking, Hardware and Cloud, which were then leveraged by agency partners quarterly to advise on clients’ GTM strategy.
• Acted as an internal advocate for clients, ensuring that key requirements were understood and addressed by product development & delivery teams.

• Built and developed a team of eight Client Services and delivery specialists responsible for growing customer relationships across EMEA & APAC responsible for 10% of global revenue per annum.
• Established workflows between our local Client Services team and US-based delivery teams, with an emphasis on consistent performance against SLAs, resulting in improvement in CSAT scores.