Amanda Botfeld
Santa Monica,CA
Summary
Marketing strategist with 7+ years of experience growing audiences, creating high-performing social media content, and collaborating across paid media, influencer, and creative teams. Proven success leading social strategy for brands with large, complex audiences - including PragerU (10M+ followers), The Commerce Casino (150k+ followers), and WPT Global (20k+ followers).
Overview
10
10
years of professional experience
Work History
Social Media Manager, Kids Content
PragerU
05.2024 - Current
- Started creating content for PragerU's main audience of 10M+ followers (4M YouTube, 4M Facebook, 2M Instagram, 1M Twitter/X) before being given full responsibility to lead the social media strategy for PragerU Kids - their parenting and family-focused division.
- Grew PragerU Kids' Instagram from 15K to 35K+ followers and scaled monthly views to 1.5M+.
- Increased organic engagement by 9x within the first year.
- Directed creative teams to improve paid advertising performance, cutting Pinterest cost-per-view in half.
- Worked closely with paid media and influencer teams to develop campaigns targeting Millennial moms and parenting audiences.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
Marketing Communications Manager
The Commerce Casino & Hotel
01.2024 - 05.2024
- Managed digital content strategy for one of the largest card rooms in the world, driving audience growth and engagement across social media and email marketing channels.
- Increased Instagram engagement by 41% YoY through optimized content and campaign strategy.
- Managed an email list of 14K+ subscribers with consistent 20%+ open rates.
- Expanded email list by up to 100 new subscribers per week through new creative campaigns.
- Devised and executed integrated, online and direct marketing campaigns.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
Social Media Producer
A5 Labs / WPT Global
08.2022 - 03.2024
- Oversaw social strategy and content creation for WPT Global - the online casino platform of the World Poker Tour - helping drive brand awareness and customer acquisition in the online poker space.
- Built WPT Global's Twitter/X from 200 to 12K+ followers.
- Played a key role in the marketing campaign that helped double the WPT Global's tournament expected prize pool from $15M to $30M tournament prize pool - one of the most profitable events in poker history.
- Developed fan engagement campaigns, influencer promotions, and social media content strategy to drive participation and visibility.
- Analyzed social media data to inform future content strategies, optimizing for maximum impact.
Assistant Director of Special Projects
Zionist Organization of America
08.2017 - 12.2018
- Led creative development of educational materials from concept to execution.
- Supervised graphic design and wrote key educational copy.
- Extensive research and fact-checking.
- Implemented data-driven strategies for continuous improvement of instruction and curriculum alignment.
- Developed strong relationships with community partners to enhance educational opportunities for students.
Research Associate
The Israel Project
07.2016 - 05.2017
- Wrote, researched, and edited daily foreign affairs newsletter and achieved 25% newsletter open rate across 30,000 subscribers.
- Wrote daily copy and social posts on sensitive political subjects, ensured accuracy through rigorous fact-checking.
- Managed Facebook and Twitter accounts.
Writer & Research Associate
StandWithUs
06.2015 - 06.2016
- Created educational and marketing content for email and print.
- Edited and updated educational textbook materials for accessibility and clarity.
- Wrote and designed PowerPoint presentations to be delivered to hundreds of thousands of students at high schools and college campuses across the country, educating young people about the geopolitics and anti-Semitism.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Wrote and edited weekly email newsletter for 100,000+ subscribers.
Education
B.A. - Jewish Studies
University of California, Santa Cruz
Santa Cruz, CA06.2015
Skills
- Social Media Strategy
- Content Creation
- Brand Voice Development
- Paid Media Advertising Campaigns
- Influencer Marketing Partnerships
- Email Marketing
- Newsletters
- Audience Targeting
- Social Media Management
Publications
Published articles in The Wall Street Journal, Los Angeles Times, and Huffington Post.
Core Expertise
- Social Media Strategy (Meta, Instagram, X/Twitter, Pinterest, YouTube)
- Content Creation & Brand Voice Development
- Paid Media & Ad Campaigns
- Influencer Marketing & Partnerships
- Email Marketing & Newsletters
- Audience Targeting & Segmentation
Selected Results
- +133% Instagram follower growth & 1.5M monthly views for PragerU Kids
- Developed social content for PragerU's audience of 10M+ followers across YouTube, Facebook, Instagram & Twitter/X - driving millions of views
- 41% YoY engagement increase for The Commerce Casino
- $30M tournament prize pool driven by social & influencer-led marketing
- 25% open rates on newsletters to 30K+ audiences
- Published in WSJ, LA Times, HuffPost
Timeline
Social Media Manager, Kids Content
PragerU
05.2024 - Current
Marketing Communications Manager
The Commerce Casino & Hotel
01.2024 - 05.2024
Social Media Producer
A5 Labs / WPT Global
08.2022 - 03.2024
Assistant Director of Special Projects
Zionist Organization of America
08.2017 - 12.2018
Research Associate
The Israel Project
07.2016 - 05.2017
Writer & Research Associate
StandWithUs
06.2015 - 06.2016
B.A. - Jewish Studies
University of California, Santa Cruz
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