AMANDA BRACKENS
Kure Beach,NC
Summary
Seasoned executive leveraging strong business and financial acumen backed by proven success in conceptualizing and leading execution of transformational, growth-focused strategies. Expertise in turning around negative financial trends, rejuvenating operations, and opening new revenue streams through product enhancements, market expansions, and mergers & acquisitions.
Overview
23
23
years of professional experience
1
1
Certification
Work History
EXECUTIVE VICE PRESIDENT, CHIEF OPERATIONS & COMPLIANCE OFFICER
COMMUNITY FIRST BANK
Seneca
2021.09 - Current
- Oversees 12 branch locations ensuring strategies include aggressive goals
- Evaluates performance and provide guidance supporting goal achievement
- Creates new revenue streams through pricing strategies and product development
- Project managed bank acquisition
- Manage vendor relationships
- Accountable for systems and operational knowledge
- Remain current on changing laws and regulations affecting the institution
- Ensure policies, procedures, and processes are developed and updated to reflect changing regulatory mandates
- Put into action metrics to promote accountability
- Responsible for ensuring that Bank Policies are up-to-date and consistent with Bank processes, regulatory requirements and audit recommendations
- Work with staff to complete and review risk assessments, make policy change recommendations, and ensure risk management issues are addressed and reported to Board
- Serve as a communication liaison between departments and retail operations.
SENIOR VICE PRESIDENT, CHIEF OPERATIONS & COMPLIANCE OFFICER
COMMUNITY FIRST BANK
2021.01 - 2021.09
SENIOR VICE PRESIDENT, DIRECTOR OF COMPLIANCE/BSA
COMMUNITY FIRST BANK
2024.07 - 2021.01
VICE PRESIDENT, DIGITAL BANKING
ALLEGACY FEDERAL CREDIT UNION
Winston Salem
2024.04 - 2024.07
- Identifies opportunities to increase revenue, improve productivity and create long term sustainable value
- Continuously focusing on managing the profitability of the digital channel
- Plans, organizes, directs, and controls budgetary activity for areas of responsibility and channel profit and loss
- Works specifically with vendor partners in identifying, defining and negotiating contract terms to meet the digital channel objectives
- Ensures the delivery of excellent service within a complex and varied environment responding effectively across all inbound contact segments, member service deposit, member business service and member loan service
- Designs methods to ensure collaboration and operational integration across various departments to support strategic change in channels
- Develops processes to plan, manage, execute and communicate specific channel initiatives including prescribed procedures for working within and across departments
- Successfully managed over 30 Contact Center employees
- Responsible for fleet of 50 Automated and Interactive Teller Machines (ATM/ITM)
- Defines and shares vision of success with key stakeholders and employees to create buy in and support emphasizing the need to achieve alignment with the multi-channel member access strategy.
ASSISTANT VICE PRESIDENT, DEPOSIT OPERATIONS
ALLEGACY FEDERAL CREDIT UNION
2009.11 - 2017.03
- Develop the strategic plan for the deposit business and team goals
- Ensure compliance with all laws and regulations pertaining to department functions
- Lead and oversee the execution of all new deposit projects
- Work closely with IT Department to implement new technologies
- Attain optimum efficiency and provide exceptional customer service, all while ensuring adherence to Credit Union Policies and Procedures
- Responsible and accountable for $7.5M budget process of the department
- Develop process and quality improvement programs that add value to the process and service delivery of Deposit Operations
- Negotiated and managed multi-million dollar vendor contracts
- Analyze and upgrade technology that will improve efficiency.
CORE SYSTEM PROJECT MANAGER
ALLEGACY FEDERAL CREDIT UNION
2007.10 - 2008.10
REGIONAL MANAGER OPERATIONS
ALLEGACY FEDERAL CREDIT UNION
2006.03 - 2008.10
OPERATIONS MANAGER
ALLEGACY FEDERAL CREDIT UNION
2005.07 - 2006.03
BRANCH MANAGER
ALLEGACY FEDERAL CREDIT UNION
2001.03 - 2005.03
Education
Bachelor of Science - Business Administration W/concentration in Finance
University of North Carolina At Charlotte
Charlotte, NC1994-05
Skills
- Strategy Development & Execution
- Restructuring & Realignment
- Leadership Development
- Transformation & Change
- Regulatory Compliance
- Post-Acquisition Integration
- Start-up & Launch Operations
- Financial Performance Turnaround
Certification
2016 – NAFCU Certified Compliance Officer (NCCO)
2018 – Lean Six Sigma Green Belt
2020 – BSA/AML Officer Professional Certification
2020 – Mortgage Compliance Professional Certification – Level I
2021 – Mortgage Compliance Professional Certification – Level II & III
2021 – Mortgage Compliance Professional Designation (CMCP)
2022 – CRA Certified Professional (CRACP)
Accomplishments
2018 - Leadership Winston Salem Flagship Program
2023 - Emmerich High Performance Executive Program
Timeline
SENIOR VICE PRESIDENT, DIRECTOR OF COMPLIANCE/BSA
COMMUNITY FIRST BANK
2024.07 - 2021.01
VICE PRESIDENT, DIGITAL BANKING
ALLEGACY FEDERAL CREDIT UNION
2024.04 - 2024.07
EXECUTIVE VICE PRESIDENT, CHIEF OPERATIONS & COMPLIANCE OFFICER
COMMUNITY FIRST BANK
2021.09 - Current
SENIOR VICE PRESIDENT, CHIEF OPERATIONS & COMPLIANCE OFFICER
COMMUNITY FIRST BANK
2021.01 - 2021.09
ASSISTANT VICE PRESIDENT, DEPOSIT OPERATIONS
ALLEGACY FEDERAL CREDIT UNION
2009.11 - 2017.03
CORE SYSTEM PROJECT MANAGER
ALLEGACY FEDERAL CREDIT UNION
2007.10 - 2008.10
REGIONAL MANAGER OPERATIONS
ALLEGACY FEDERAL CREDIT UNION
2006.03 - 2008.10
OPERATIONS MANAGER
ALLEGACY FEDERAL CREDIT UNION
2005.07 - 2006.03
BRANCH MANAGER
ALLEGACY FEDERAL CREDIT UNION
2001.03 - 2005.03
Bachelor of Science - Business Administration W/concentration in Finance
University of North Carolina At Charlotte
2016 – NAFCU Certified Compliance Officer (NCCO)
2018 – Lean Six Sigma Green Belt
2020 – BSA/AML Officer Professional Certification
2020 – Mortgage Compliance Professional Certification – Level I
2021 – Mortgage Compliance Professional Certification – Level II & III
2021 – Mortgage Compliance Professional Designation (CMCP)
2022 – CRA Certified Professional (CRACP)
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