Amanda Brooksmith

Dynamic marketing professional with over a decade of expertise in Salesforce, Marketing Automation, Campaign Execution, and Lead Generation. Adept at leveraging multiple platforms to enhance client relations, drive impactful multimedia campaigns, and optimize lead processes for increased conversions. Proven track record of boosting organizational growth through innovative marketing strategies, with a strong focus on problem-solving and client retention. I'm a passionate data enthusiast who excels at simplifying complex analytics for all audiences, and creating the story that connects the dots. Committed to DEI and Wellness initiatives, fostering an enriching organizational culture.

Successfully launched marketing campaigns at Compulse, Digital Remedy, and Adswerve across various platforms, increasing brand visibility, customer engagement, and sales. Increased Marketing-driven Closed Won Real Net Revenue at Compulse by 98% in one year, and at Adswerve by 243% from 2021 to 2023.

• Technical Foundation: Developed comprehensive attribution reporting strategies to track and analyze performance, enabling data-driven decisions and optimization.
• Complex Processes: Implemented advanced tracking mechanisms and conversion tracking tools within Salesforce and HubSpot to accurately measure the effectiveness of marketing initiatives and allocate resources.
• Enablement: collaboration with cross-functional teams to define objectives, target audience, and key performance indicators (KPIs) for successful campaign execution.
• Detail Oriented: Utilized marketing automation tools to streamline deployment, monitor progress, and automate reporting processes, saving time and increasing efficiency.
• Analytical: Provided strategic thought leadership to top-tier clients. Created in-depth analysis of attribution data, identifying trends, patterns, and opportunities for campaign optimization and driving impactful business outcomes.

Developed Sashco's most successful lead generation marketing campaign through integrations between HubSpot, FormAssembly, and Salesforce. This campaign created over $700K in revenue in the first year. Additionally, I updated the New Product Development Cycle process, implemented Lean Thinking practices, and trained internal employees on process.

• CRM & Marketing Automation Salesforce: 13+ years; HubSpot: 10+ years; Marketo: 2+ years; Dynamics: 1+ years
• Additional Reporting and Planning Tools Power BI: 2+ years; Google Analytics: 2+ years; Asana: 5+ years; Trello: 5+ years; Miro: 2+ years
• Other Tech Stacks Microsoft Office: 15+ years; Google Workspace: 8+ years;