Amanda Campbell
BOCA RATON,Florida
Summary
Strategic and results-driven Digital Marketing Account Executive with a proven track record in developing, presenting, and executing effective digital marketing strategies tailored to meet individual business goals. Adept at cultivating client relationships, driving revenue growth, and optimizing online presence. Strong analytical skills coupled with a creative approach to problem-solving.
Overview
10
10
years of professional experience
Work History
Marketing Strategist
Salem Media Group
2023.07 - Current
- Hired specifically to proactively identify prospects for digital marketing needs, contributing to the expansion of the company's new digital acquisitions.
- Conducted thorough analyses of current marketing strategies, identifying gaps and proposing innovative solutions.
- Lead the development of customized digital marketing strategies for diverse clients, aligning closely with individual business goals, KPIs, and industry nuances.
- Effectively create, present, and communicate digital strategies to clients, showcasing the tailored approach designed to achieve their specific objectives.
- Collaborate cross-functionally with creative teams, analysts, and clients, demonstrating effective interpersonal skills to achieve shared objectives.
- Expertly manage the sales pipeline using advanced CRM tools, ensuring accurate forecasting, efficient lead nurturing, and timely follow-ups.
- Mentor local marketing professionals on digital marketing best practices and protocols to maximize productivity.
- Become the go-to product expert within the team, providing in-depth knowledge and guidance on the latest digital marketing trends and tools, enhancing the effectiveness of our go-to market strategy.
Account Executive
Houston Chronicle
2021.12 - 2023.06
- Recognized as top performer to drive new business, surpassing quarterly and annual targets.
- Develop and execute comprehensive prospecting strategies to identify and engage with potential clients, resulting in a robust pipeline of new opportunities.
- Conduct engaging product presentations and demonstrations, effectively communicating the value proposition and benefits of our offerings.
- Actively contribute to the development of new sales strategies and tactics to enhance the effectiveness of new business acquisition efforts.
- Successfully navigate the entire sales cycle, from initial contact and needs assessment to proposal development, negotiation, and contract closure.
- Build and maintain relationships with key decision-makers and stakeholders, fostering trust and confidence in our solutions.
- Identify upselling and cross-selling opportunities to add additional services, resulting in increase of overall spend.
- Expertly manage the sales pipeline using advanced CRM tools, ensuring accurate forecasting, contributing valuable insights to support overall business planning.
- Collaborate with cross-functional teams, including product development and customer support, to ensure seamless onboarding and satisfaction for new clients.
- Leverage comprehensive reports showcasing campaign performance, providing clients with actionable insights to optimize results and increase spend.
- Mentor team members in digital marketing best practices, fostering a culture of continuous learning and professional growth.
- Collaborated with internal teams, demonstrating strong interpersonal skills to foster a positive working environment.
- Maintained current knowledge of evolving changes in industry with market research and ongoing training.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Achieved or exceeded company-defined sales quotas.
Digital Marketing Consultant
Sinclair Broadcast Group
2019.01 - 2020.02
- Collaborated with television media consultants to create integrated marketing strategies that seamlessly combined digital and television initiatives, resulting in significant digital revenue growth.
- Develop and execute comprehensive prospecting strategies to identify and engage with potential clients, resulting in a robust pipeline of new digital opportunities.
- Collaborate with marketing team to develop comprehensive proposals that showcase the synergies between digital and television advertising, highlighting the unique advantages of a combined strategy.
- Successfully negotiate and close deals with television advertisers, consistently achieving or surpassing monthly and annual digital revenue targets.
- Managed new digital projects from initial concept through final implementation and live monitoring.
- Actively contribute to the development of new sales strategies and tactics to enhance the effectiveness of new business acquisition efforts.
- Expertly manage the sales pipeline using advanced CRM tools, ensuring accurate forecasting, efficient lead nurturing, and timely follow-ups.
- Utilize analytical tools to measure campaign success, provide clients with detailed reports, and recommend optimizations for continuous improvement.
- Leveraged strong client relationships to confidently and successfully request and negotiate increased advertising spend.
- Contributed to becoming a recognized expert in specific digital marketing tools, enhancing collaborative efforts with television partners.
- Mentor team members in digital marketing best practices, fostering a culture of continuous learning and professional growth.
- Consistently met and exceeded sales goals through a combination of exceptional work ethic, keen ability to strategically identify key opportunities, build and maintain client relationships, and close new business.
Major Markets Account Executive
Paychex Inc
2018.05 - 2019.06
- Qualified leads, built relationships and executed sales strategies to drive new business for Human Capital Management solutions targeting large enterprises with 500 plus employees.
- Leverage a consultative sales approach to understand clients' pain points and tailor HCM solutions to meet their specific business goals.
- Lead presentations and product demonstrations to showcase the value proposition of HCM solutions, emphasizing efficiency, compliance, and workforce optimization.
- Negotiate and close complex, high-value deals, resulting in strategic partnerships with leading corporations in diverse industries.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
- Collaborate with cross-functional teams including product development, implementation, and support to ensure seamless client onboarding and satisfaction.
- Leveraged CRM to collect, organize and manage sales pipeline.
- Consistently exceed monthly and quarterly sales targets, achieving recognition as a top-performing sales executive within the organization.
Digital Sales Executive
Yellow Pages
2014.03 - 2018.04
- Demonstrated exceptional sales skills, resulting in recognition of being a company-wide top 10 performer consistently surpassing sales goal year over year.
- Developed sales leads and uncovered new digital business opportunities through prospecting and cold calling.
- Conducted thorough analyses of current marketing strategies, identifying gaps and proposing innovative solutions.
- Prepared and delivered sales presentations to businesses to sell new digital advertising programs.
- Expertly manage the sales pipeline using advanced CRM tools, ensuring accurate forecasting, efficient lead nurturing, and timely follow-ups.
- Successfully upsell digital marketing services to existing clients, increasing account value and digital advertising spend.
- Present proposals with confidence, articulating the value proposition of digital marketing strategies tailored to clients' specific needs and goals.
- Serve as the main point of contact for clients, providing ongoing support, insights, and value-added strategies to reinforce long-term partnerships.
- Proven ability to learn quickly and adapt to new situations.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Collaborated with internal teams, demonstrating strong interpersonal skills to foster a positive working environment.
- Participated in company-wide initiatives and competitions, consistently ranking among the top performers in terms of sales metrics and achievements.
Education
Associate of Science - Cultural Anthropology
Diablo Valley College
Pleasant Hill, CA06.2001
Skills
- Digital Marketing Strategy
- Client Relationship Management
- SEO/SEM Optimization
- Data Analysis and Reporting
- Google Analytics
- Email Marketing
- Project Management
- Team Collaboration
- Budget Management
- Market Research
Accomplishments
Budget Buster Award 2014-2017
Winner's Dinner Recipient 2018
Houston Chronicle's Winner's Circle 2022
Timeline
Marketing Strategist
Salem Media Group
2023.07 - Current
Account Executive
Houston Chronicle
2021.12 - 2023.06
Digital Marketing Consultant
Sinclair Broadcast Group
2019.01 - 2020.02
Major Markets Account Executive
Paychex Inc
2018.05 - 2019.06
Digital Sales Executive
Yellow Pages
2014.03 - 2018.04
Associate of Science - Cultural Anthropology
Diablo Valley College
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