Amanda Chawansky
Silver Spring,MD
Summary
Versatile Business Development leader with 20 years of experience in CPG. Highly adept in implementing marketing strategies, converting leads, retaining and upselling customers. Leverages outstanding relationship building skills to connect with customers and build lasting partnerships.
Overview
12
12
years of professional experience
Work History
Business Development Consultant
Skincare by Marpac
Albuquerque, NM
01.2023 - Current
- Developed "Skincare by Marpac" contract manufacturing brand as a division of the Marpac Medical brand
- Strategized on brand positioning and managed the branding and design process; made final decision on logo and color palette
- Managed the creation of the www.skincarebymarpac.com website; wrote copy, advised on layout
- Prepare and execute marketing strategy including recruiting a digital marketing expert to execute a successful google ad campaign
- Established and oversee internal R & D and sample approval process
- Increased sales 200% since company creation in 2023
- Manage five active accounts including one key account whose 2024 sales will reach $1,000,000
- Vet leads and conduct all introductory screening calls
Business Development Executive
Cosmetic Solutions (acquired Private Label Select)
Boca Raton, FL
03.2022 - 10.2022
- Developed growth plans by identifying prospective clients and introduced product solutions that fit the client's needs
- Transferred client data, including formula information and packout details, into Netsuite from MISys Manufacturing Software
- Managed clients' open Purchase Orders through changes in manufacturing facilities; ensured that in-hand dates were met and clients were at ease by providing proactive communication and active project management
- Completed "Sandler Foundations Program" and received coaching in the Sandler Selling System
Director of Sales and Marketing
Private Label Select
Taos, NM
07.2019 - 03.2022
- Grew sales over 15% annually from 2019 - 2021 by managing 20 accounts
- Secured deal manufacturing essential oils for Target store brand; managed all parts of Target onboarding and product launch process ensuring company passed Target's audits
- Launched nine skus with Bobbi Brown's new brand, Jones Road Beauty; grew account into a top revenue generating account since first meeting Bobbi at Expo West in 2018
- Assisted in the product development process of over 40 products annually; presented new product ideas to decision makers at Walmart, Walgreens and CVS
- Planned and oversaw new website launch; developed SEO plan with team at Boostability and tracked increase in qualified leads visiting website
- Reviewed client artwork claims to ensure compliance meeting USDA & NSF organic standards and OTC labeling requirements
- Managed two direct reports
Manager of Sales and Marketing
Private Label Select
Taos, NM
06.2015 - 07.2019
- Managed all phases of new client acquisition; presented, quoted, sampled and secured purchase order
- Coordinated all aspects of trade show planning; attended 6 shows per year including shows in Hong Kong, Italy, and the Netherlands
- Liaised with the New Mexico Economic Development Department to grow international business relationships and increase exports; clients were based in Australia, Spain, Canada, Hong Kong & New Zealand
- Created and executed marketing plan; created copy for marketing materials and oversaw SEO campaign
Direct Sales Representative
Amazing Grass
Silver Spring, MD
06.2012 - 06.2015
- Managed sales and promotions and over 60 natural food stores in D.C., Maryland and Virginia
- Achieved 25% annual sales growth
- Organized, coordinated, and executed 10 day "pop up sales tents" at five different Whole Foods Market annually
Education
Master of Arts - French Studies / International Relations
American University
Washington, D.C.05.2004
Bachelor of Arts - French / Sports Management
Denison University
Granville, OH05.2001
Skills
- Sales Professional Trained in the Sandler Selling System
- Proficient in MS Office, Salesforce, NetSuite, Sage Business Works Mondaycom
- B2B background
- Project Management
- Pipeline Development
- Fluent in French
Timeline
Business Development Consultant
Skincare by Marpac
01.2023 - Current
Business Development Executive
Cosmetic Solutions (acquired Private Label Select)
03.2022 - 10.2022
Director of Sales and Marketing
Private Label Select
07.2019 - 03.2022
Manager of Sales and Marketing
Private Label Select
06.2015 - 07.2019
Direct Sales Representative
Amazing Grass
06.2012 - 06.2015
Master of Arts - French Studies / International Relations
American University
Bachelor of Arts - French / Sports Management
Denison University