Mandy Childress
Marketing Director
Pittsburgh,PA
Summary
Dynamic and results-driven Marketing Director with 10 years of progressive experience in real estate and property management marketing. Proven track record of developing and executing innovative marketing strategies that drive occupancy, enhance brand visibility, and generate revenue growth. Expertise in digital marketing, lead generation, branding, and market analysis, with strong leadership in managing teams, vendors, and cross-functional projects. Adept at aligning marketing initiatives with business goals to maximize ROI and customer engagement. Passionate about leveraging market insights and creative solutions to support organizational success and growth.
Overview
11
11
years of professional experience
1
1
Real Estate License
Work History
Director of Marketing
McKinney Properties
06.2022 - Current
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for management pitches resulting in increased business.
- Optimized email campaigns to increase open and click-through rates.
- Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Managed marketing budget for maximium ROI.
- Organized and executed robust, creative experiential marketing events.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
- Devised content strategy to effectively engage target audiences.
- Expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.
- Improved website visibility through development and implementation of SEO strategies.
- Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
- Managed annual marketing budget in excess of $1.8 M
Sales and Marketing Associate
McKinney Properties
Pittsburgh, PA
06.2021 - Current
- Manage and overseeing portfolios of over 15 conventional and student living properties with over 3,000 units
- Understanding companies multiple properties systems, day to day operations, leasing processes and resident communication
- Bringing new revenue generating ideas and implementing them at properties
- Working closely with vendors on creative, promotional, advertising and marketing projects to increase brand awareness
- Measuring success of social media, email and digital campaigns to ensure that proper target audience and message were properly conveyed
- Working closely with property and regional managers on specific deadlines for events, creative advertising, property email blasts and branded flyers
- Updating properties websites virtual tours, content, FAQ, specials, run ads, re-rentals, floor plans and photos
- Creating company forms and checklists to help break down specific needs for each property and ensuring that these are met
- Attending resident events, vendor on site meetings and assisting staff in property projects
- Overseeing, approving and responding to social media content as well as staff reviews
- Establishing creative ways to increase positive reviews to various properties sites by implementing corporate employee challenges
- Working with Director of Marketing on property budgets and contracts to confirm these are keeping on track with up to date contract renewals and within each properties budget range
Sales and Marketing Associate
Glasshouse, Bozzuto Management Company
Pittsburgh, PA
07.2019 - 06.2021
- Driving sales from pre leasing to currently leased at 90% and occupied at over 75%
- To use innovative and effective marketing strategies that are budget conscious while using sales driven tactics and monthly sales goals to increase productivity
- Keeping high closing ratio and leasing volume as well as on J Turner reports
- Learning new systems and technology for the property as well as internal revenue management
- Keeping up with continuing education as well as successfully hosting trainings with corporate
- Working with preferred employers, various developers, corporations and local businesses
- Doing daily property walks to ensure community, trash rooms, amenities, hallways are clean
- Keeping a smooth line of communication with concierge, leasing, management and maintenance to endure future residents and current residents tasks are being handled properly
- Making all necessary items for new move ins (fobs, welcome bags, Bozzuto seal on doors)
- Conducting weekly market surveys to keep in loop of competitors & up to date pricing
- Creating leases, move in/out paperwork, maintenance requests, approval letters and resident ledgers
- Creating email blasts to future prospects and residents with up to date announcements and events
- Bozzuto top sales achievers in the month of February & April 2021
- Overseeing all social media accounts and keeping up with engagement on Tiktok, Instagram and Facebook
Leasing Associate & Marketing Content Creator
Kaufmann's Grand On Fifth Avenue
Pittsburgh, PA
03.2018 - 05.2019
- Maintaining applications and leases for 311 apartments with 58 various types of floor plans
- Increasing sales and productivity by hosting events, implementing marketing campaigns, consistently following up with leads and showcasing the property through daily tours via model
- Managing the office calendar to oversee potential client tours, upcoming networking events and executive meetings with the CEO & construction contractors on and off building site
- Communicating construction timelines to clients such as amenities, upcoming work being completed by vendors and commercial spaces being leased
- Designing marketing content and branding through Canva and Photoshop
- Working from blueprints with architects to create floor plans for apartment furnishings
- Creating marketing sheets and brochures for Employee Preferred companies and clients
- Working with apartments.com, realtor.com, yelp and other vendors to ensure correct numbers and information as well as overseeing customer reviews
- Handling and documenting application fees, security deposit and rental payments
- Communicating with property manager, maintenance and construction teams to ensure that necessary tasks are being met
- Worked with local vendors to collect coupon inserts for tenants welcome packages
- Implementing an employee preferred program to help assist in tracking sales goals
- Using renderings to design marketing material and social media content
Marketing/Office Manager
Keller Williams Realty
Jacksonville, FL
08.2017 - 11.2017
- New branding ideas, content creation and slogans for 2018 while maintaining the company's SOI
- Project coordination, branding and graphic designs for new developments
- Event coordination for recruitment with campaign timelines and EventBrite Evites to realtors
- Vendor communication and marketing budgeting with competitive price analysis
- Monthly tracking analytics and oversee company reviews
Marketing Coordinator/Office Manager
Sperry Van Ness Commercial Real Estate
Fort Lauderdale, FL
11.2015 - 07.2016
- Increase sales productivity by marketing listings to potential clients and brokers
- Design and build proposals/ offering memorandums for listing appointments for meetings
- Create various mailers to gain attention to current and sold office listings
- Send out property blasts for listings and price reductions as well as sales
- Manage all aspects of office accounting (pay co broker checks, broker checks and office bills)
- Write press releases for all office sales and coordinate with various news vendors
- Maintain social media accounts and SVN website with up to date information
Marketing Coordinator
Galleria International Realty
Fort Lauderdale, FL
12.2013 - 06.2015
- Oversee company website for updates and increase community participation in content creation
- Creation and execution of monthly email blasts with the goal of lead evaluation and response
- Develop and manage relationships with different industry specific technical and social media
- Foster relationships with local businesses and magazine vendors to improve brand awareness
- Write, maintain and update web content on a daily basis
- Work with media outlets such as Chicago Tribune, LA Times, Miami Herald and Realtor.com to market
- Galleria’s Celebrity Listings for clients such as Floyd Mayweather
- Hold weekly real estate meeting with the CEO’s to update employees on new designs and content
Education
Degree of Social Sciences PA Sales Associate - Journalism/Public Relations, Real Estate Licensee
Indiana University of Pennsylvania
Indiana, PA06.2011
Skills
- Google Drive
- Brand Consistency
- Advertising Trends Review
- Social Media Content Creation
- Promotional Materials Development
- Media Production
- Story Development
- Email Communication
- Project Proposals
- Content Curation
- Promotion and Advertising
- Brand Alignment
- Administering Social Media Accounts
Marketing analytics
Brand awareness
CRM management
Competitor analysis
Influencer outreach
Target audience identification
Scheduling
Market analysis
Staff management
Campaign planning
Brand positioning
Analytics and SEO
Marketing campaign development
Creative direction
Branding
Advertising campaigns
Media relations
Web analytics
Product promotions
Campaign development
Market tracking
Cost management
Social media marketing
Social media platforms
Marketing automation
Creative and innovative
Marketing and advertising
Certification
PA Real Estate License - Current
FL Real Estate License 2015 - 2019
Accomplishments
- Collaborate with over 75 employees at various communities.
- Using Microsoft Excel to develop inventory, budget and marketing tracking spreadsheets.
- Hold weekly marketing meetings based on lease ups for student housing communities to aim to achieve 100% occupancy each year.
- Implementing new software to drive and assist in lead traffic from beta testing to measuring its success.
- Designing large scale banners and signage.
Timeline
Director of Marketing
McKinney Properties
06.2022 - Current
Sales and Marketing Associate
McKinney Properties
06.2021 - Current
Sales and Marketing Associate
Glasshouse, Bozzuto Management Company
07.2019 - 06.2021
Leasing Associate & Marketing Content Creator
Kaufmann's Grand On Fifth Avenue
03.2018 - 05.2019
Marketing/Office Manager
Keller Williams Realty
08.2017 - 11.2017
Marketing Coordinator/Office Manager
Sperry Van Ness Commercial Real Estate
11.2015 - 07.2016
Marketing Coordinator
Galleria International Realty
12.2013 - 06.2015
Degree of Social Sciences PA Sales Associate - Journalism/Public Relations, Real Estate Licensee
Indiana University of Pennsylvania
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