Summary
Overview
Work History
Skills
Work Preference
Timeline
Hi, I’m

Amanda Civitello

Latham,NY
Amanda Civitello

Summary

Dynamic marketing professional with extensive experience at PepsiCo, specializing in brand-building strategies and experiential marketing. Proven track record of driving growth through innovative campaigns and strategic partnerships. Adept at project management and coaching teams to exceed goals, consistently delivering impactful brand experiences that resonate with target audiences.

Overview

24
years of professional experience

Work History

PepsiCo

Senior Brand Partner
01.2022 - 02.2025

Job overview

  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values..
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Tracked key performance indicators to measure success of campaigns.
  • Researched market trends to identify customer needs and preferences for strategic planning.

PepsiCo

Independent Contractor
09.2016 - 01.2022

Job overview

  • Consulted with brands to assess needs and propose optimal solutions.
  • Represented PepsiCo brands, leading key partners on marketing and content initiatives assuring projects were completed on time and within budget.
  • Partnered with internal and external creative resources to develop consumer facing marketing campaigns.

Playboy Enterprises

Vice President, Marketing Events
12.2013 - 07.2016

Job overview


  • Spearheaded experiential marketing calendar for multiple entities, executing 75+ experiences annually.
  • Established and activated partnerships with new verticals and tentpole franchises driving revenue and brand recognition.
  • Lead daily department operations coaching and mentoring internal direct reports and fostering clear, timely communications with external production teams of 50+ by implementing streamlined processes and procedures for greater efficiency.

Skills

  • Social media strategy
  • Social media campaigns
  • Marketing expertise
  • Competitor analysis
  • Brand-building strategies
  • Budget development
  • Partnership development
  • Marketing campaigns
  • Event management
  • Project management
  • Experiential marketing
  • Coaching and mentoring

Work Preference

Work Type

Contract Work

Work Location

Remote

Important To Me

Company CultureFlexible work hoursWork from home option

Timeline

Senior Brand Partner

PepsiCo
01.2022 - 02.2025

Independent Contractor

PepsiCo
09.2016 - 01.2022

Vice President, Marketing Events

Playboy Enterprises
12.2013 - 07.2016

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Amanda Civitello