Summary
Overview
Work History
Education
Skills
Work Availability
Software
Timeline
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Amanda Clay

Amanda Clay

Dayton,OH

Summary

Results-driven Online Marketer adept at writing copy, developing strategies, and analyzing data to optimize plans. Focused and industrious team player with top-notch problem-solving, communication and organizational skills.

Overview

8
8
years of professional experience

Work History

Director of Operations

Land Of Illusion Amusement Park
11.2022 - 11.2023
  • Oversaw day-to-day production activities in accordance with business objectives.
  • Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
  • Developed systems and procedures to improve operational quality and team efficiency.
  • Collaborated with senior management to develop and execute long-term corporate goals and objectives.
  • Monitored budget and utilized operational resources.
  • Mentored and coached team members to foster productive and engaging work environment.
  • Defined, implemented, and revised operational policies and guidelines.
  • Implemented budgets to save 20% on yearly marketing spend.

Director of Marketing

Buckeye Harley-Davidson
09.2015 - 11.2022
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Managed annual marketing budget in excess of $250,000.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Organized and executed robust, creative experiential marketing events.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.
  • Improved website visibility through development and implementation of SEO strategies.
  • Coordinated with design and media teams to develop high-quality creative assets.

Education

Bachelor of Arts - English

University of Cincinnati
Cincinnati, OH

Bachelor of Arts - English

Wright State University
Dayton, OH
04.2009

Associate of Arts - Marketing

Sinclair Community College
Dayton, OH

Skills

  • Social Media and Promotions
  • Administrative Management
  • Data Management
  • Adobe Creative Suite
  • Google Analytics
  • Generating Brand Awareness
  • Online Media Campaigns
  • Social Media Engagement
  • Advertising Strategies
  • Microsoft Suites Expertise

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Microsoft Suites

Adobe Suites

Timeline

Director of Operations

Land Of Illusion Amusement Park
11.2022 - 11.2023

Director of Marketing

Buckeye Harley-Davidson
09.2015 - 11.2022

Bachelor of Arts - English

University of Cincinnati

Bachelor of Arts - English

Wright State University

Associate of Arts - Marketing

Sinclair Community College
Amanda Clay