Summary
Overview
Work History
Education
Skills
Skills Technical
Timeline
Generic

AMANDA COLEMAN

Spicewood

Summary

Accomplished, highly motivated professional with outstanding sales expertise and integrated global marketing skills seeking to leverage experience within a dynamic organization.

Overview

27
27
years of professional experience

Work History

Owner/Senior Lead Designer

Amanda Ish Designs
Austin
10.2017 - Current
  • Guided clients through $1M home builds, overseeing selection choices for optimal outcomes.
  • Managed general contracting for client remodels with budgets up to $750K.
  • Transformed challenged spaces into desirable properties, cultivating clients for multi-project collaborations.
  • Ensured meticulous attention to detail and clear communication throughout all projects.
  • Staged homes effectively to minimize time on market and maximize selling price.
  • Developed solution-oriented options tailored to various budgets and project requirements.
  • Researched potential partners in order to expand services offered.

Sales Manager

DMG World Media
09.2009 - 09.2012
  • Company Overview: ad:tech the largest conference for digital marketers
  • Exhibition space and sponsorships sales to over 300 brand advertisers, agencies, portals, online publishers, and technology providers
  • Exceeded targeted sales goals for a $1.5 million territory
  • Identify and develop new business opportunities by organic growth/new product development
  • Actively manage and maximize sales opportunities for over 150 existing customer relationships
  • Provide clients with strategic and influential partnerships
  • Continuously present and negotiate with senior client executives at the President, CMO, VP and Director level to participate at ad:tech
  • Ad:tech the largest conference for digital marketers

Owner and Founder

Amanda Nicole Events
07.2008 - 09.2009
  • Company Overview: Specializing in weddings and producing special events.
  • Consulted for various clients providing account and project management across a wide range of industries, including medical, high tech, gaming and non-profit organizations
  • Developed key accounts and cultivated business relationships to continue sales
  • Managed and executed multiple projects while being budget minded, solution and detailed oriented
  • Specializing in weddings and producing special events.

Marketing Manager

PMI Mortgage Insurance Co.
07.2007 - 07.2008
  • Company Overview: One of the largest private mortgage insurers in the United States operating globally.
  • Provided strategic planning and marketing techniques for 50+ corporate events
  • Provided expertise in global brand/product strategy and positioning, go-to-market planning, messaging, market research and execution of brand and product campaigns across multiple mediums
  • Implemented a wide variety of marketing programs/campaigns, including introductory marketing for PMI's time-critical loss mitigation program designed to help borrowers avoid foreclosure
  • Effectively project managed, budget planning and tracking, sponsorships/promotions, contract negotiation, vendor management, process development and execution
  • Managed all direct mailings, print/collateral and online marketing
  • One of the largest private mortgage insurers in the United States operating globally.

Account Executive

The George P. Johnson Company
03.1998 - 07.2007
  • Company Overview: The leading global integrated event marketing agency.
  • Directed international and domestic event programs in both face-to-face and experiential marketing platforms; traveled extensively to execute event programs
  • Overall program manager and managed event staff of 20+ managers (on-site staff of 100+ pax)
  • Provided senior-level expertise in project planning including client presentations, proposals, manage budgets, PO requests, change orders, managed event timelines and onsite production schedules
  • Negotiated various contract terms and conditions with vendors along with competitive pricing to drive bottom line profitability
  • Managed profitable and consistent revenue with outsource partners and account management teams while continually providing a strategic and successful client program
  • Interacted with senior client executives at the President, CMO, VP and Director level to persuasively articulate how our solutions can improve their financial, marketing and merchandise performance
  • Mastered all aspects of a events from décor, exhibit pavilions, entertainment, food and beverage, graphics, housing, general contractor, lead generation, marketing collateral, off site activities, promotional giveaways, registration, rentals, security, sponsorships, transportation
  • Designed and built internal operations workflow and process management tools to ensure efficient and profitable client deliverables
  • Conducted venue operational site inspections and secured future sites
  • The leading global integrated event marketing agency.

Education

Business Administration - Marketing

San Diego State University
San Diego, CA
05.1999

Skills

  • Account development and oversight
  • Customer relationship management
  • Sales strategy and analytics
  • Global marketing strategy
  • Event marketing
  • Team leadership
  • Solution selling
  • Lead generation
  • Project management
  • Brand positioning

Skills Technical

  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Sales Force
  • Internet Explorer
  • Lotus Notes
  • ACT
  • Global LINKS (proprietary software)
  • Google products

Timeline

Owner/Senior Lead Designer

Amanda Ish Designs
10.2017 - Current

Sales Manager

DMG World Media
09.2009 - 09.2012

Owner and Founder

Amanda Nicole Events
07.2008 - 09.2009

Marketing Manager

PMI Mortgage Insurance Co.
07.2007 - 07.2008

Account Executive

The George P. Johnson Company
03.1998 - 07.2007

Business Administration - Marketing

San Diego State University

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