Amanda Cook
Kennesaw,GA
Summary
Energetic and engaging Public Relations Manager with 20+ years in heading up public relations, media coverage, branding, and media event organization. Excellent communicator, storyteller, and collaborator. Focused, detailed, driven leader. Persuasive and eloquent with expertise in messaging. Proven track record of thinking quickly to answer questions and determining best course of action in high-pressure situations. Expert in leading a team to improve public image and building strong client relationships.
Overview
20
20
years of professional experience
Work History
Public Relations Specialist
Kennesaw State University
01.2023 - Current
- Draft and edit content for institutional publications, university website, and all social media platforms
- Generate consistent positive coverage and brand awareness for university
- Represent organization to public, customers, and other external sources
- Develop key and valued relationships with administration, faculty, and staff
- Communicate with media relations team to optimize press coverage.
Public Relations & Communications Manager
Solar Land Surveying Co
10.2013 - 07.2022
- Directed daily operations, coordinating staff of over 25 personnel. Governed internal and external communications. Oversaw all correspondence with clients. Set project scopes/deadlines. Wrote and distributed daily proposals. Served as primary touchpoint for escalations to resolve any and all client issues.
- Overhauled processes and instituted enhanced system to improve efficiency from request of survey orders to when jobs went out
- Introduced new operational procedures. Increased revenue from year to year
Journalist/News Reporter
WSB-TV
08.2010 - 10.2013
- Morning reporter. Covered all types of news stories -especially breaking news. Proven ability to think quickly and work fast.
- Presented multiple live shots a day. Calm and steady on very tight deadlines.
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
- Cultivated strong relationships with sources and other contacts to support story development.
- Recognized for positive and vibrant attitude when reporting to work at 3am. Always ready to go with first live hit at 4:30am.
Lead Nightside News Reporter
KENS 5-TV
06.2008 - 05.2010
- Promoted to Lead Nightside Reporter within few weeks
- Station regained top ratings in night time news slot
Reporter
WWSB-TV
04.2005 - 06.2008
- Contributed to increased ratings by consistently delivering engaging and timely stories.
- Delivered lead, live news reports on Nightly News
Reporter
WICD-TV
03.2004 - 04.2005
- Pitched multiple daily stories
- Shot my own stories, wrote my stories, edited my stories, and delivered them live on air.
Education
Bachelor of Arts - Broadcasting
Arizona State University
Tempe, AZBachelor of Arts - Political Science
Arizona State University
Tempe, AZSkills
- Communications Management
- Communications Development
- Media Relations
- Corporate Messaging
- Branding
- Press Release Writing
- Project Management
- Client Relations
- Speech Writing
- Public Speaking
- Content Creation
- Internal Communications
Timeline
Public Relations Specialist
Kennesaw State University
01.2023 - Current
Public Relations & Communications Manager
Solar Land Surveying Co
10.2013 - 07.2022
Journalist/News Reporter
WSB-TV
08.2010 - 10.2013
Lead Nightside News Reporter
KENS 5-TV
06.2008 - 05.2010
Reporter
WWSB-TV
04.2005 - 06.2008
Reporter
WICD-TV
03.2004 - 04.2005
Bachelor of Arts - Broadcasting
Arizona State University
Bachelor of Arts - Political Science
Arizona State University
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