Amanda (Hurt) Crossland
Pittsburgh,USA
Summary
A focused marketing project leader with expertise in managing B2B marketing plans, workflows and allocating resources for the execution of successful campaigns and website management for both enterprise-level organizations and small businesses/startups.
Consistent achievements in delivering complex digital project deliverables by focusing on project scopes, resource assignment and budget while recognizing client needs and risks. Self-motivated with a strong ability to multi-task and self-learn while working with teams.
Overview
14
14
years of professional experience
Work History
Owner
Periwinkle Fox
01.2023 - Current
- Project managed the startup of the business, including hiring employees, budgeting/financial forecasting and inventory management.
- Implemented branding and marketing strategies to establish branding of the retail storefront in Pittsburgh area.
- Worked with freelance social media and web designers to implement weekly campaigns to customers and website management.
- Oversaw implementation of POS and marketing systems (MailChimp, EventBrite, LightSpeed CRM).
- Attended trade shows and special events to promote new business, network with other businesses and attract new customers.
- Expanded product offerings by researching market trends and identifying potential growth opportunities through in-store analytics and market research. Grew business by 30% YOU and increased staff to 4 employees.
Marketing Operations Manager
Point Vision Consulting
01.2020 - 01.2025
- Consultant overseeing marketing campaigns for B2B clients (both startups and publicly traded) in a variety of markets including medical and industrial.
- Responsible for creating marketing plans, setting timelines, and managing resources and workflows for various digital projects including website development, social media management and email and content marketing.
- Focus on enhancing the client's online presence, SEO ranking and communication channels to boost the client's value proposition and services among its target audience.
- Project managed marketing activities for tradeshow support (geofencing, print collateral, booth design, and post-event follow-up) to support the sales team and their initiatives.
- Work closely with client executives to lead project meetings, manage timelines and resources, and conduct monthly metrics for all project deliverables.
Digital Project Manager
WESCO Distribution
01.2016 - 01.2019
- Project leader for a Fortune 500 Digital Marketing team.
- Managed website, social media, email and content marketing project requests while supervising project workload for six creative team members, agency partners and contractors.
- Implemented process improvements to streamline team's productivity and eliminate waste: Introduced a Quarter Over Review (QOR) Dashboard that summarized completed campaigns and performance metrics presented at quarterly board meetings.
- Created a new tracking function to better visualize team's resource capacity and workload.
- Enhanced existing project workflows by launching new on-hold and revisions policies which led to an increase in productivity by 25%.
- Managed all digital marketing project workflows, timelines, and deliverables for WESCO's core business and subsidiary lines of business, working very closely with sales, marketing and eCommerce department leads (an average of 250 requests completed a month).
- Led weekly project meetings with department heads and formal quarterly reviews with Director of Marketing and VP of eCommerce reporting on all digital projects and campaign metrics.
- Formulated team's SLA with internal partners while overseeing change management and onboarding of new internal partners.
- Completed LEAN and Mentor program.
Head of Marketing
FULL CIRCLE LABS
01.2015 - 01.2016
- Part-time role overseeing marketing and communication strategies for a tech start-up with novel 3D printing product (Retouch3D).
- Planned and launched successfully funded and delivered Kickstarter campaign leading to over 350 pre-order sales.
- Led online marketing and business development activities to drive pre-order sales, reseller outreach and social traction.
- Project managed the product development from concept device to final prototype by overseeing contractual engineers and product designers to meet aggressive internal timelines.
Consultant
PERGALI
01.2014 - 01.2016
- Full-time consultant for a UK firm specializing in digital marketing, market research and branding services.
- Work closely with Founder and key consultants while managing cross functional teams to successfully deliver projects on-time and per client expectations.
- Defined project scopes, timelines, and status reports for various marketing projects.
- Sample projects: Biopharm Services, User Portal and Training Center development and launch; Project Manager, Mitsubishi Electric, Focus group for Corporate Partner Program; Market Researcher, Fuel3D, Sector analysis for new product verticals; Market Researcher.
Director of Sales
BEIJA FLOR JEANS
01.2013 - 01.2014
- Managed wholesale department for a premium denim brand.
- Directly managed 300 accounts in North America and Europe (contributing to 70% of company's overall sales).
Director of Communication
BEIJA FLOR JEANS
01.2011 - 01.2013
- Managed brand's PR, eCommerce, and communication strategies.
- Gained placements in O, The Oprah Magazine, PeopleStyle Watch, InStyle and TODAY Show while maintaining a zero-base budget.
Education
Continuing Education Certificate - Philosophy And Portuguese
University of Oxford
Oxford, England12-2014
Bachelor of Science - Marketing
Clemson University
Clemson, SC05-2011
Study Abroad, Spring Semester - Fashion Marketing, Art History And Italian
Lorenzo De’ Medici
Florence, Italy05-2010
Timeline
Owner
Periwinkle Fox
01.2023 - Current
Marketing Operations Manager
Point Vision Consulting
01.2020 - 01.2025
Digital Project Manager
WESCO Distribution
01.2016 - 01.2019
Head of Marketing
FULL CIRCLE LABS
01.2015 - 01.2016
Consultant
PERGALI
01.2014 - 01.2016
Director of Sales
BEIJA FLOR JEANS
01.2013 - 01.2014
Director of Communication
BEIJA FLOR JEANS
01.2011 - 01.2013
Continuing Education Certificate - Philosophy And Portuguese
University of Oxford
Bachelor of Science - Marketing
Clemson University
Study Abroad, Spring Semester - Fashion Marketing, Art History And Italian
Lorenzo De’ Medici
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