Amanda Curtis
Crestview,FL
Summary
Diligent Vice President with proven track record in driving brand growth and innovative marketing strategies. Expertise in leading cross-functional teams and executing successful campaigns that boost market presence. Demonstrated ability in strategic planning and fostering strong client relationships.
Overview
8
8
years of professional experience
Work History
Vice President of Marketing
Nexus Wound Consultants
04.2025 - Current
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
- Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Supervised proposal development in response to RFPs within 7 state market.
- Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
Vice President of Business Development
AWC Wound Care
11.2023 - 02.2024
- Lead a high-performing team of Regional Sales Managers and Regional Account Managers, through a committed approach to staff training and development.
- Provided wide-ranging sales operations leadership through sales and marketing strategies designed to maximize the business potential and revenue generated within the marketplace.
- Engage in executive-level discussions and collaborate with C-suite leaders for corporate partnerships and account expansion.
- Develop and refine the sales pipeline and forecasting strategies, including Salesforce optimization
- Identify, target and close high-value accounts. Including SNFs, Pace Programs, LTACHs, Hospitals and Corporate Healthcare Networks.
- Oversee marketing initiatives, including the creation of flyers, sales messaging and promotional materials.
- Organize and deliver customer-facing educational sessions and events to support state survey readiness and clinical competency.
- Designed and launched the AWC Educational Suite, providing CE-accredited training and compliance resources that strengthened customer relationships and positioned the company as a clinical education leader.
District Sales Manager
Paragon Healthcare
01.2021 - 11.2023
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to 8 sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Surpassed business sales targets by devising, deploying, and optimizing infusion and pharmacy sales strategies.
Associate Vice President
Covenant Home Health Care and Hospice
01.2018 - 01.2021
- Implemented data-driven decision-making practices to inform business strategy and optimize performance metrics across all departments.
- Oversaw talent acquisition efforts, attracting top talent from diverse backgrounds and skill sets while maintaining a rigorous selection process for continued excellence within the organization.
- Reduced employee turnover rates by fostering a positive work environment and offering competitive compensation packages.
- Managed risk effectively by implementing robust policies and procedures designed to mitigate potential threats to the business.
- Spearheaded organizational change management efforts, leading to enhanced employee engagement and productivity.
- Provided direction and leadership for 35 sales representatives and independent contractors.
Education
Communications
University of Phoenix
Colorado Springs, CO05-2010
Skills
- Market expansion initiatives
- Client-focused selling
- Organizational transformation
- Sales strategy formulation
- Sales strategy development
- Collaborative sales initiatives
- Team leadership and development
- Market analysis and forecasting
- Strategic planning
- Streamlining sales procedures
- Market entry strategy
- Workforce performance optimization
Accomplishments
• 2011: Rookie on the Rise Award
Increased physician referrals by 20%, demonstrating strong performance and business development skills early in my career.
• 2014: Pinnacle Award
Ranked in the top 5% of the company, recognizing excellence in performance and contribution.
• Co-Chair, Father/Daughter Dance
Successfully organized and led a fundraising event for a non-profit, raising over $5,000 for another charity, two years in a row.
• Co-Chair, Destin Beach 50 Run
Led efforts for the Special Operations Wounded Warriors Foundation, raising over $10,000 to support the cause.
• 2019: Promise Keeper Award
Recognized for consistent dedication and fulfillment of commitments, underscoring my reliability and strong work ethic.
• 2021: Promotion to Associate Vice President
Achieved promotion to Associate Vice President in under three years, showcasing rapid career advancement due to outstanding performance and leadership.
Timeline
Vice President of Marketing
Nexus Wound Consultants
04.2025 - Current
Vice President of Business Development
AWC Wound Care
11.2023 - 02.2024
District Sales Manager
Paragon Healthcare
01.2021 - 11.2023
Associate Vice President
Covenant Home Health Care and Hospice
01.2018 - 01.2021
Communications
University of Phoenix
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