Amanda DeFrees
Austin,TX
Summary
Accomplished Media Director with a history of working closely with clients to develop promotional strategies to best suit objectives. Skilled in campaign success analysis and content strategy using platforms like Hootsuite, HubSpot, and Google Analytics. Offering 4 years of experience in strategic development and team management and over 10 years of experience in content creation.
Overview
6
6
years of professional experience
Work History
Director of Media
Ultimate Drill Book
Austin, TX
05.2022 - Current
- Spearheaded the establishment and implementation of comprehensive marketing goals, including branding initiatives, conversion optimization strategies, and artistic direction, resulting in increased brand visibility and market penetration.
- Acted as a dynamic one-person team in successfully establishing and overseeing the Fem Forte Podcast, wearing multiple hats as the host, producer, writer, editor, manager, and audio engineer to deliver top-quality content.
- Managed end-to-end media campaigns and schedules, ensuring seamless execution and timely delivery of high-quality content.
- Led a dynamic creative team, overseeing project management workflow and ensuring seamless execution of projects from conceptualization to delivery.
- Collaborated with women-focused and female-forward organizations and initiatives, leveraging media resources and expertise to establish impactful partnerships, driving awareness and support for gender equality initiatives on a national scale.
- Served as both Creative Director and Director of Photography for all video production shoots, ensuring the alignment of creative vision with project objectives and brand identity.
- Played a pivotal role in production-heavy shoots, contributing to script development, storyboarding, and executing high-quality productions that met and exceeded client expectations.
- Developed and implemented paid media campaigns across multiple channels.
- Created detailed reports to track performance of campaigns and analyze ROI.
Owner/ Founder
Purple Panda Productions
San Antonio, TX
11.2018 - Current
- Led startup and opening of business and provided business development, creation of operational procedures and workflow planning.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
Multimedia Specialist II
University Of Texas At San Antonio
San Antonio, TX
09.2021 - 06.2022
- Drove the redesign and rebranding initiatives for the UTSA College of Business by creating impactful multimedia content, encompassing graphic design elements and dynamic marketing videos.
- Direct supervision of producing videos, including planning, lighting, shooting, writing, editing and on-screen talent coordination.
- Managed project and web strategic planning for marketing and web development teams.
Marketing and Communications Coordinator
Texas A&M Kingsville
Kingsville, TX
05.2020 - 07.2021
- Drafted social media posts and created videos with eye for viral content strategies.
- Developed and organized creative assets, including copywriting text for digital use and preparing videos for social media distribution.
- Strengthened digital marketing initiatives, driving social media interaction, including blog posts, YouTube, Instagram, Facebook advertising campaigns and Twitter feed.
Education
Bachelor of Arts - Communications-Speech
Texas A&M University - Kingsville
Kingsville, TXSkills
- Podcast Production and Editing
- Video Production and Editing
- Excellent workflow management
- Proficient in Adobe Creative Suite and Final Cut Pro
- Creative Concept Development
- Production and Project Management
- Social Media Management
- Campaign Planning and Execution
- Team Leadership and Collaboration
Affiliations
- TAMUK Marketing and Communications Task Force member
- TAMUK AAF 2019 Vice President and Founding Father
- Texas Intercollegiate Press Association 3rd Place Feature Photo, Honorable Mention-Sports Action Photo
- 2020 Academic Sports Information Student Achievement Award
Publications
Amanda DeFrees, Dr. Catherine Tu, Pamela Lopez, Liana Rekward, Colin Rusling, Brenda Hernandez "Melodic, Rhythmic, and Kinesthetic Evidence of Infant Music Syntax Acquisition: A Naturalistic Case Investigation" Texas Music Education Research. 2019 (presented at the 2019 National Orff-Schuelwerk Conference in Salt Lake City, Utah)
Timeline
Director of Media
Ultimate Drill Book
05.2022 - Current
Multimedia Specialist II
University Of Texas At San Antonio
09.2021 - 06.2022
Marketing and Communications Coordinator
Texas A&M Kingsville
05.2020 - 07.2021
Owner/ Founder
Purple Panda Productions
11.2018 - Current
Bachelor of Arts - Communications-Speech
Texas A&M University - Kingsville
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