Summary
Overview
Work History
Education
Skills
Timeline
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AMANDA DERR

Sarasota,Florida

Summary

Results-oriented media buying professional with a Master’s degree in Integrated Marketing Communications and a proven ability to plan, execute, and optimize high-performing digital advertising campaigns. Demonstrates deep expertise in native, social, and programmatic platforms, consistently driving revenue growth, maximizing ROI, and enhancing audience engagement. Skilled in data-driven decision-making, market trend analysis, and cross-functional collaboration to deliver strategic media solutions. Recognized for strong analytical capabilities, team collaborator, and a proactive approach to campaign innovation in fast-paced, performance-focused environments.

Overview

7
7
years of professional experience

Work History

Senior Media Buyer

OB Media
01.2024 - Current
  • Spearhead high-impact native and social advertising campaigns across platforms including Outbrain, Taboola, Zemanta, Yahoo DSP, and Facebook, driving over millions in revenue.
  • Recognized as the top performer in both revenue and profit generation, consistently outperforming company benchmarks.
  • Optimize campaign performance through strategic testing, bid adjustments, and audience targeting, resulting in exceptional ROI and client satisfaction.
  • Collaborate cross-functionally with analytics and creative teams to refine ad strategies and scale successful campaigns.
  • Leverage real-time data and market trends to inform buying decisions and allocate media spend efficiently.

Senior Media Buyer

Adrizer
Sarasota, FL
10.2020 - 12.2023
  • Exceeded spend and ROI targets by optimizing ad layouts and content in collaboration with clients, boosting performance and engagement.
  • Spearheaded organization-wide workshops to promote best practices across advertising platforms, fostering a culture of learning and collaboration.
  • Delivered cost-efficient, high-ROI campaigns across platforms such as AdWords, Facebook, Twitter, Taboola, Outbrain, and Baidu.
  • Recognized consistently as a top-three performer, reflecting a strong focus on results and continuous improvement.

Teaching Assistant - Statistical Methods in Communication Research

Florida State University
Tallahassee, FL
07.2018 - 12.2018
  • Led graduate-level lab sessions focusing on SPSS software to support statistical data analysis.
  • Facilitated discussions on hypothesis development, research design, instrumentation, and data collection methodologies.
  • Instructed students on statistical tests including ANOVA, regression, and nonparametric methods.
  • Guided students in selecting appropriate analyses for various research scenarios.

Education

Master of Science (M.S.) - Integrated Marketing Communications

Florida State University
Tallahassee, FL
12.2018

Bachelor of Science - Marketing

Florida State University
Tallahassee, FL
05-2017

Skills

  • Media Planning & Buying
  • Digital Advertising Campaigns
  • ROI & Revenue Optimization
  • Market & Trend Analysis
  • Campaign Performance Management
  • Data Interpretation & Statistical Analysis
  • Platform Proficiency: Outbrain, Taboola, Zemanta, Yahoo DSP, Facebook, AdWords, Twitter, Microsoft Bing
  • Workshop Facilitation & Team Collaboration
  • High proficiency with Microsoft Office
  • Highly Organized,
  • Detail-Oriented, and able to perform detailed tasks with accuracy
  • Programmatic buying
  • Managing Large-Scale Budgets

Timeline

Senior Media Buyer

OB Media
01.2024 - Current

Senior Media Buyer

Adrizer
10.2020 - 12.2023

Teaching Assistant - Statistical Methods in Communication Research

Florida State University
07.2018 - 12.2018

Master of Science (M.S.) - Integrated Marketing Communications

Florida State University

Bachelor of Science - Marketing

Florida State University

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