Amanda Egan
Project Manager
Looking for roles in Cincinnati, OH or Remote
Summary
With 17 years of experience in marketing and e-commerce, my expertise as a Project Manager lies in creative project management, workflow streamlining, and process automation to enhance team productivity. I excel in developing innovative solutions that integrate data and user experience, ensuring smooth project execution from initiation to completion. My ultimate objective is to leverage my skills in a role that fosters genuine community impact and brings about meaningful change.
Overview
17
17
years of professional experience
1
1
Certification
Skills
- Strategic Planning
- Marketing Operations (Asana, Smartsheet)
- Marketing Analytics (Google Analytics, Excel)
- CRM Management Tools (Salesforce)
- Project Scheduling and Timelines
- Process Improvement
- Product Launches
- Product Lifecycle Management
- Paid Digital Advertising (Google Ads, Social Media, Display)
- Adobe Creative Suite
Accomplishments
- Developed and implemented a Smartsheet based data reporting system, saving over 400 hours annually (yes, really!). By combining raw data pulls from Salesforce, Tableau and an internal reporting system, streamlined this manual process to one source of data truth for the marketing department at Zappos.com, saving every team time.
- Directed and refined the Zappos.com email channel workflow system, facilitating a 25% growth in email sends in 2024.
- Enhanced marketing team efficiency by implementing Jira automation that eliminated over 15 hours of work a month across teams.
- Managed the Zappos.com 2023 Back-To-School Catalog and mailer that resulted in a 25K new customers and over 100K existing customers were reactivated.
- Managed the Go-To-Market strategy of the Converse brand re-launch on Zappos.com, enhancing customer satisfaction and overall brand loyalty.
Work History
Marketing Project Manager
Zappos.com
07.2022 - Current
- Developed and implemented a Smartsheet based data reporting system, saving over 400 hours annually (yes, really!) by streamlining manual data analysis and market recap processes.
- Directed and refined the email workflow system, facilitating a 25% growth in email sends in 2024.
- Enhanced team productivity by implementing Jira automation that eliminated over 15 hours of manual work per month.
- Managed Go-To-Market strategy for Converse and other brands, enhancing customer satisfaction and brand loyalty at Zappos.com.
- Manage end-to-end marketing timelines and workflows across departments.
- Manage agency operations including RFPs, budgeting, security alignment, and asset routing.
- Marketing tools and platform experience: Salesforce, Asana, Microsoft Office, Adobe Creative Suite, Tableau and internal Amazon-based content management systems.
- Cultivated a positive work environment that encouraged creativity, innovation, and open communication among team members.
Creative Director
Zappos.com
01.2019 - 07.2022
- Drove iterative improvements by thoroughly analyzing data on customer behavior and channel interactions.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Designed innovative creative strategies to raise brand awareness and engagement for Zappos.com.
- Guided internal team of stylists, producers, and designers.
- Managed budgets to ensure timely completion of creative projects within financial limits.
- Facilitated open communication with cross-channel teams to maintain production and workflow consistency across creative projects.
- Monitored industry trends to keep creative materials fresh and engaging.
Art Director
Zappos.com
11.2016 - 01.2019
- Led the creative team by training and mentoring team members, enhancing the creative process and boosting overall productivity
- Identified opportunities for joint projects between departments which strengthened the overall company brand and message.
- Increased customer engagement through the development of eye-catching social media graphics and ad campaigns.
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
- Enhanced overall design quality by mentoring junior designers and providing constructive feedback on their work.
Creative Production Manager
Zappos.com
03.2013 - 11.2016
- Provided strategic leadership in art direction and photography, overseeing all creative processes to ensure cohesive and high-quality visual execution
- Maintained timeline and budget guidelines for daily operations and all projects.
- Managed video and imagery production efforts from concept development through final edits, delivering engaging content that resonated with audiences.
- Developed compelling visual content for various digital platforms, driving user engagement and conversion rates.
- Negotiated contracts with freelancers, securing top talent at competitive rates while adhering to budget constraints.
- Mentored junior staff members, fostering an environment that encouraged professional growth and development.
Editorial Fashion Photographer
Zappos.com
05.2012 - 03.2013
- Oversaw editorial imagery and provided guidance aligned with the business's style trends and art direction
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Planned and prepared for on-location and studio shoots.
- Selected and set up appropriate props, backdrops, and lighting.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Monitored trends in photography to stay current in industry.
Studio Production Coordinator
Zappos.com
02.2011 - 05.2012
Senior Video Content Coordinator
Zappos.com
06.2009 - 02.2011
Senior Product Photographer
Zappos.com
12.2007 - 06.2009
Certification
- Smartsheet Project Management Certified
- PMP Candidate
- Project Management Institute - Active Member
- Salesforce Trailblazer
Education
Associates of Business - Photography
Bachelor of Arts - Fine Art
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