Amanda Farris
Denton
Summary
Dynamic marketing professional with a proven track record at Texas Woman's University, excelling in content creation and audience engagement. Skilled in executing impactful promotional campaigns and fostering collaboration. Adept at market research and analysis, driving attendance and enhancing brand messaging consistency to elevate community involvement and event success.
Overview
3
3
years of professional experience
Work History
Marketing Assistant
Texas Woman's University
Denton
09.2023 - Current
- Develop and manage engaging marketing content for social media, newsletters, and promotional materials, including short-form video and reels.
- Promote fitness classes, programs, and special events through targeted outreach and strategic messaging.
- Coordinate marketing efforts for workshops and campus-wide events to drive attendance and participation.
- Maintain consistent brand voice and visual identity across all marketing channels.
- Support data collection and feedback analysis to improve outreach and engagement strategies.
- Conducted market research to identify trends and inform marketing strategies.
Operations & Marketing Assistant
Twin City Toucans-USL 2
Bryan
04.2023 - 08.2024
- Planned and executed promotional campaigns to increase event attendance and community engagement.
- Supported game-day and event operations, ensuring seamless coordination between staff, vendors, and partners.
- Built and maintained relationships with local businesses and organizations to enhance promotional reach.
- Managed logistics, including scheduling, travel arrangements, and event setup.
- Collected and analyzed attendee feedback to improve operational efficiency and customer experience.
- Mentored and supervised interns, fostering professional development and team collaboration.
Operations & Promotions Assistant
Brazos Valley Bombers
Bryan
04.2023 - 08.2024
- Assisted in planning and executing promotional events and community activations.
- Supported day-to-day operations during high-volume events to ensure positive guest experiences.
- Collaborated with cross-functional teams to align marketing efforts with organizational goals.
- Contributed to promotional planning, logistics, and post-event evaluation.
- Texas Collegiate League Baseball
Education
Master of Business Administration (MBA) - Marketing Emphasis
Texas Woman's University
Denton, TX05.2026
Bachelor of Business Administration (BBA) - Marketing
Texas Woman's University
Denton, TX12-2024
Some College (No Degree) - Business Administration Coursework
University of Houston
Houston, TXSkills
- Marketing and promotions
- Content creation and social media
- Event marketing
- Brand messaging consistency
- Audience engagement
- Market research and analysis
- Communication and interpersonal skills
- Organization and time management
- Leadership and collaboration
- Detail-oriented multitasking
- Independent and teamwork
Awards
- Texas Woman's University Chancellor's List
- Lone Star Conference Academic Honor Roll
- CSC Academic All-American Team (2024)
- NCAA Division II All-Region Team
- TWU Fitness & Recreation Marketing Staff Member of the Year (2024)
Timeline
Marketing Assistant
Texas Woman's University
09.2023 - Current
Operations & Marketing Assistant
Twin City Toucans-USL 2
04.2023 - 08.2024
Operations & Promotions Assistant
Brazos Valley Bombers
04.2023 - 08.2024
Master of Business Administration (MBA) - Marketing Emphasis
Texas Woman's University
Bachelor of Business Administration (BBA) - Marketing
Texas Woman's University
Some College (No Degree) - Business Administration Coursework
University of Houston