Amanda Finkelstein
Arvada,CO
Summary
Skilled Demand Generation Specialist focused on maximizing lead generation success through effective use of marketing automation, digital advertising, and content marketing abilities. Top-notch communicator with excellent time management, administrative, and customer service skills.
Overview
6
6
years of professional experience
Work History
Demand Generation Specialist
Elastic Suite
06.2021 - Current
- Leading seamless integration of automation systems (Pardot, Salesforce, website) and diverse digital platforms to optimize lead generation, orchestrating multi-touch marketing campaigns across digital, social, direct mail, and SEM channels for heightened interest
- Proactively manage and optimize marketing strategies to consistently generate a robust stream of top-of-funnel Marketing Qualified Leads (MQLs), ensuring a continuous flow of high-quality prospects for the sales team. Employ data-driven approaches to refine lead generation processes and enhance overall lead quality and conversion rates
- Overseeing trade show coordination, including planning, logistics, and execution for national events, ensuring seamless representation and brand visibility
Senior Channel Development Associate
FareHarbor
01.2019 - 05.2021
- Managed and cultivated client reseller partnerships for over 1000 global accounts, fostering strong relationships through effective communication and collaboration
- Provided comprehensive software feature training to client resellers, ensuring they were well-equipped to deliver optimal solutions to end-users
- Oversaw and successfully executed technical support projects, enhancing client experiences and satisfaction across a diverse portfolio of global accounts
Marketing Coordinator
Uzin Utz North America
06.2018 - 12.2018
- Collaborated closely with the Marketing Director to oversee diverse advertising campaigns, ensuring strategic alignment and effectiveness in reaching target audiences
- Managed print and digital content as part of comprehensive advertising campaigns, optimizing messaging and visuals for impactful brand communication
- Maintained and organized the company media calendar, facilitating smooth coordination and execution of various marketing initiatives, including trade show events and activities
Education
Bachelor of Arts - Communications
Wilkes University
Wilkes-Barre, PA05.2016
Skills
- Demand Generation Marketing
- Marketing Automation
- Digital Marketing Strategies
- Lead Nurturing
- Marketing Campaign Management
- Event Planning and Execution
- Customer Relationship Management (CRM)
Professional Development
Data Scientist: Analytics Course, Codeacademy (In Progress)
Timeline
Demand Generation Specialist
Elastic Suite
06.2021 - Current
Senior Channel Development Associate
FareHarbor
01.2019 - 05.2021
Marketing Coordinator
Uzin Utz North America
06.2018 - 12.2018
Bachelor of Arts - Communications
Wilkes University