Amanda Fischback

• Increased sales for largest local accounts using blitz campaigns, guerilla marketing, and couponing efforts for SoCal. Ex) Bristol Farms, Gold's Gym, Barry's Bootcamp, Equinox, & 24-Hour Fitness.
• Leading SoCal NOCCO ambassador program which includes identification & recruitment of 20+ ambassadors, activation of ambassadors & the continuing development of our community of both paid and product-only partnerships.
• Increased brand awareness by executing strategic events that aligned with NOCCO marketing initiatives.
• Researching and identifying potential creators who align with the brand's target audience and marketing objectives. Contacting and negotiating with influencers to establish partnerships for NOCCO TikTok.
• Built strong rapport with key industry influencers, enhancing brand reputation, reach, and sales for Gym Accounts.
• Provide content to support digital and social media platforms for NOCCO & Barebells.

• Managed 200+ inbound and outbound strategic brand and event partnership opportunities that generated consumer awareness and trial.

• Served as primary liaison between Marketing and Sales teams to ensure business objectives were met and executed with national accounts and regional retail partners.

• Oversaw communications and amplified collaborations with key brand partners to enhance marketing objectives.

• Generated recaps on various field marketing initiatives by tracking performance metrics including traffic count, redemptions, and product orders.

• Collaborated with marketing and social teams to ensure brand and event partnerships were executed upon their terms and agreements (i.e., brand assets, event materials, product donation, gifting / mailers, social assets).

• Accountable for direct-to-retail ecommerce and subscription program which generated a monthly average of $40K net sales and a 42% returning customer rate through Shopify.

• Recruited, hired, and trained 7+ consultants between the Los Angeles and Oregon markets.

• Directed market calls to assess individual and team performance and note areas requiring improvement.

• Use video conferencing solutions to communicate and train personnel in remote offices.

• Devised strategies and target goals, motivating teams to exceed objectives and generate new business in key markets.

•Utilized techniques such as cold calling, networking and prospecting to develop new leads from the ground up.

• Collaborated with 20+ prospects weekly to understand business needs and use information to define plan to boost success.

• Provided monthly updates on digital marketing campaigns to 75+ clients, discussing strategic initiatives and methods for improvement.

• Worked with the Brand Networks department to manage digital projects for largest spending brands; franchisors/franchisees including ServPro (1,900 locations), PetWell Clinic (15 locations), Whit's Frozen Custard (20 locations).

• Won Strategist Choice 4 times throughout career, awarded to the Consultant that best represents RevLocal to their client base as voted on by the Strategist among 150 consultants.