Amanda Forster

Serve as the senior-most communications leader for a $2.5B publicly traded healthcare company, responsible for all elements of corporate reputation. Define and direct the business narrative, brand strategy, and thought leadership/executive visibility programs across all communications channels. Principal architect of enterprise storytelling; multi-brand cohesion strategies; and all crisis, employee, and investor messaging. Proactive collaborator directing diverse, high-performing teams and outside agencies to win 20 corporate awards for business excellence – all with limited people and a lean $1.6M budget.

• Shape and elevate Premier's public identity, positioning the company for investor confidence, C-suite recognition, and B2B growth. Lead branding and communications integration of 17 acquisitions since IPO. Ongoing efforts to enhance brand and reputation have led to a company NPS score of 72 – one of the strongest scores across either consumer or B2B brands.
• Drive the company's content and thought leadership strategy, creating digital and print assets representing 18% of all website traffic and generating $100M in qualified pipeline value in FY24.
• Lead executive communications strategy, resulting in top-tier media placements (NYT, WSJ, Bloomberg), keynote invitations (Fortune, HIMSS), and sustained visibility on CNBC's Squawk Box. Elevated CEO to #6 on Modern Healthcare's 100 Most Influential list (2021).
• Grow earned media coverage by an average of 20% annually. During the pandemic (Mar 2020-Mar 2021), placed more than 1.7K articles in the nation's most read publications, increasing Premier's share of voice from 44% of the market at the end of 2019 to 75% by the end of 2022.
• Directing enterprise-wide internal and external communications for M&A, layoffs, cultural transformation, and product launches with precision and empathy.

Led national media and messaging strategies for pharmaceutical and medical product distributors. Directed issue advocacy campaigns and served as on-camera spokesperson to enhance member reputations and legislative outcomes.

• Conducted opinion and focus group research to create targeted public messages. Developed media, branding, and advertising strategies to define HDMA's members and their value to the marketplace.
• Engineered crisis communications strategy and served as spokesperson to aggressively challenge national counterfeit drug scandal allegations and safeguard member credibility.
• Spearheaded state-level campaigns that resulted in favorable legislation in Florida and California through targeted media and public affairs efforts.
• Served as the association's primary content engine, developing all executive speeches and authoring all external communications, increasing followership by more than 10% with compelling, signature content.
• Managed creative marketing campaigns to increase sales of ancillary products by nearly 30%, generating more than $2M in net new revenue and diversifying income beyond dues-based dollars.

Led owned media relations, advocacy communications, and branded content strategy for the healthcare distribution sector.

• Led all national and trade media relations.
• Generated $1M in revenue through cost-efficient digital and print marketing campaigns.
• Created and sold educational products and market research content valued at $120K+ annually.

Cultivated story leads as a reporter of technology policy news. Collaborated with managing editor to assign stories to staff reporters. Edited news files and organized daily and monthly publishing schedules.

Created and edited daily computing news services for major tech brands, including IBM Software Division.