Amanda Frisbie
Madison,Connecticut
Summary
A passionate highly-organized self-driven marketing professional with over 10+ years of integrated experience in B2B and B2C markets currently working to bring new innovative solutions to market and grow brand authority in the healthcare manufacturing and medical device sector with Dukal, LLC.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Marketing Communications Manager
Dukal, LLC
Ronkonkoma, NY
05.2022 - Current
- Received 'Belief and Purpose Award' in first year of eligibility. Voted on by entire company and recognizes an employee who has produced great contributions and personifies the company culture and values of building a better future
- Increased email open rate by 173% (41%), and increased customer research engagement by 800% by developing and implementing strategic and successful content strategy with channel partners and distributor companies through literature development, webinars, presentations, product trainings, email, social media, and advertising (over 200+ partner activities in 2023)
- Led content development for the launch of BDC-15 (bone dust collector), establishing innovative content strategy
- Lead and developed new creative brief process to drive cross-functional campaign development with product, sales and creative teams to successfully meet growth objectives and support new product launches
- Develop and provide executive leadership market insights and customer results from research, surveys, interviews, and digital analysis to direct strategic marketing efforts
- Lead trade show organization and planning.
Marketing Consultant
Dukal, LLC
Ronkonkoma, NY
10.2019 - 05.2022
- Consulted on the planning, development and implementation of overall company content strategy, with a specific focus on improving the company's market share and bringing new innovative products to market.
- Created content strategy plans to improve customer experience across multiple platforms.
Community Marketing Director
Simple Green Smoothies
Remote
02.2018 - 06.2021
- Lead end-to-end always-on multi-channel automated campaigns using CRM, digital advertising, website content, literature assets, email, and social to impact over 1 million community members in their health and wellness journey
- Project managed, developed, and executed enrollment and engagement strategy for the first Simple Green Smoothies digital subscription meal planning service, Rawk the Year.
Community Marketing Specialist
Simple Green Smoothies
Remote
03.2015 - 02.2018
- Lead an international team in an agile development process to create a #1 mobile app on iTunes and Android and a custom native subscription software that was profitable and netted $400,000 in its first year
- Published two best-selling cookbooks: Simple Green Smoothies and Simple Green Meals.
Development Specialist: Research & Data Management
Presbyterian Homes
Evanston, IL
08.2013 - 10.2014
- Managed all aspects of constituent research and provided analysis and financial reports to direct marketing strategy for Presbyterian Homes' foundation, The Geneva Foundation
- Developed and implemented organizational system to track foundation's annual spending in excess of $4 million allowing for greater transparency between donor and community members
- Reorganized and consolidated foundation's fund structure to provide visibility of available financial resources and more effectively support community projects
- Used Raiser's Edge and Research Point to manage a comprehensive and accurate database.
Development & Marketing Associate
Annandale Village
Suwanee, GA
10.2011 - 06.2013
- Delivered non-profit development and marketing through successful donor and foundation relations, and creative and effective event development and management
- Created solicitation letters, online marketing content, social media, and donor communication to market and contact donors
- Developed all creative materials using Adobe Illustrator and Adobe Photoshop design software
- Responsible for the development and execution of new online-based donor campaign 'Kiss-a-Pig,' raising over $60,000 for Annandale Village and reaching 579 new first-time donors
- Assisted in the planning, marketing, and execution of annual cultivation event 'Jazzy Thing', involving over 1,000 attendees and raising over $150,000 in 2012 and 2013
- Responsible for creating and maintaining Sphere Database System
- Provided regular reports, developed queries, solicitation lists, data entry, and maintained database integrity
- Provided research and writing for prospective grants and donor identification for a successful $2.3 million three-year capital campaign completed in under 2 years
- Partnered with the Chief Development and Marketing Officer to redesign corporate website.
Annual Fund Assistant
Columbia Law School
New York, NY
09.2008 - 06.2009
- Provided regular statistical and analytical reports using Raiser's Edge database to maintain alumni records
- Drafted written correspondence, solicitation materials, invitations for cultivation events, and acknowledgement letters.
Education
Accelerated Marketing Leadership Program -
Kellogg School of Management, Northwestern University
MA, Teaching -
Austin Peay State University
BA, Communications & History -
Boston College, Chestnut Hill
Skills
- Marketing and content strategy
- Project management
- Copywriting and content development
- Integrated marketing campaign development
- Web design
- Budget management
- Research and data analysis
- Trade shows and events
Websites
Certification
- Accredited in Medical Sales, HIDA, 2022
Accomplishments
- Published in Repertoire Magazine and the Journal of Healthcare Contracting, 2020-2024
Professional Organizations
- Member, Technology Committee, Professional Women in Healthcare, 2023
References
References available upon request.
Timeline
Marketing Communications Manager
Dukal, LLC
05.2022 - Current
Marketing Consultant
Dukal, LLC
10.2019 - 05.2022
Community Marketing Director
Simple Green Smoothies
02.2018 - 06.2021
Community Marketing Specialist
Simple Green Smoothies
03.2015 - 02.2018
Development Specialist: Research & Data Management
Presbyterian Homes
08.2013 - 10.2014
Development & Marketing Associate
Annandale Village
10.2011 - 06.2013
Annual Fund Assistant
Columbia Law School
09.2008 - 06.2009
Accelerated Marketing Leadership Program -
Kellogg School of Management, Northwestern University
MA, Teaching -
Austin Peay State University
BA, Communications & History -
Boston College, Chestnut Hill
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