Amanda Fry
Rigby,ID
Summary
Driven by a robust background of 17 years in multimedia marketing and customer relationship management, I excelled at NPG of Idaho and Townsquare Media by leveraging digital marketing proficiency and exceptional relationship-building skills to drive revenue growth and enhance client engagement. My strategic approach to e-commerce and multimedia campaigns, underscored by a 7% growth achievement per year, showcases my ability to deliver impactful results.
Overview
17
17
years of professional experience
Work History
Multimedia Marketing Consultant
NPG Of Idaho
12.2020 - Current
- Studied demographic data to determine optimal targets, competitor offerings and tactics for marketing success.
- Informed business owners on the best return on investment for ample success with each marketing campaign.
- Maximized advertising efforts by developing content for broadcast television and digital marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Tracked key metrics and developed spreadsheets and data models.
- Wrote engaging and successful marketing, advertising and website copy.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Handled sponsorships for large community events and fundraisers.
- Reviewed weekly operations to assess compliance with budgets and determine necessary adjustments for future plans.
Esthetician
Self Employed
04.2023 - Current
- Educated clients on proper skincare routine maintenance and guided them in selecting appropriate home care products.
- Maintained strict sanitation protocols to ensure a clean and safe environment for both staff and clients.
- Performed various facial treatments for optimal skin health, including dermaplaning, chemical peels, and professional facial techniques.
- Advised clients on proper home-care regimens that tackle their specific skin concerns and needs.
- Established long-lasting relationships with clients by providing personalized care and consistently delivering outstanding results.
Account Executive
Townsquare Media
05.2007 - 10.2020
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Having full knowledge on broadcast, digital, and event products so I could best present to the client
- Preform client needs analysis for each client so I can best fit them with product(s) that will bring best results for driving traffic and revenue growth to their business
- Attained monthly projection set by upper management with a 7% growth from the previous year
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads
- Build and present innovative proposals to clients
- Maintained and serviced a client list of at least 50 active clients at a time
- Participated in large event marketing campaigns
President
The Hector Foundation
04.2012 - 08.2017
- Spearheaded a minimum of four large fundraisers each year and dozens of smaller ones to secure donations to fund local animal rescues and shelters
- Managed a board of five people including a Vice President, Treasurer, and Secretary
- Managed marketing campaigns to educate the community about responsible pet ownership and spay and neutering
- Managed a goal of spaying and neutering 200 cats in one year to help lower the cat population in the Casper community
- Applied and secured a 501c3 status through the United States IRS to help show the legitimacy of the foundation
Education
High School Diploma -
Natrona County High School
Casper, Wyoming06.2003
Casper College
Casper, WYSkills
- Business development and planning
- Multimedia strategy knowledge
- E-commerce strategy
- Digital marketing proficiency
- Lead generation
- Creating Multimedia Marketing Campaigns
- Account management
- Sales and Marketing Techniques
- Relationship building and management
- Customer presentations
- Knowledge in website sales and SEO
- Committee Organization
- Fundraising Campaigns and Hosting Special Events
- Social Media Marketing
- CRM Management
Accomplishments
- Vice President of the 12/24 Club board in Casper Wyoming: 2019-Present
- President of The Hector Foundation in Casper Wyoming: 2012-2018
- Vice President of the Downtown Merchants and Professionals Association: 2009 - 2013
- Townsquare Media President's Award 2017
- Marketing Consultant of the Month at NPG Idaho May 2021, October 2023, November 2023, December 2023, July 2024
Timeline
Esthetician
Self Employed
04.2023 - Current
Multimedia Marketing Consultant
NPG Of Idaho
12.2020 - Current
President
The Hector Foundation
04.2012 - 08.2017
Account Executive
Townsquare Media
05.2007 - 10.2020
High School Diploma -
Natrona County High School
Casper College
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