Amanda G. Brower
Cleveland,USA
Summary
Communications professional with extensive experience in strategic leadership and planning, adept at developing and executing comprehensive communication strategies aligned with business objectives. Demonstrated ability to engage stakeholders through effective internal and external communication, ensuring clarity and transparency across various audiences. Proven track record in managing complex projects throughout their lifecycle, utilizing cross-functional collaboration to achieve desired outcomes. Expertise in content development and digital media strategy enhances capacity to deliver persuasive messaging that supports organizational goals.
Overview
2026
2026
years of professional experience
Work History
Assistant Director, Communications – Health Sciences
Case Western Reserve University School of Medicine
Cleveland, USA
01.2024 - Current
- Leads the development and execution of comprehensive communications strategies and plans aligned with business objectives for health sciences and other assigned units.
- Develops and authors high-impact communications collateral for diverse audiences, including brochures, one-pagers, cases for support, and magazine articles, effectively conveying funding priorities and institutional narratives, including messaging for key stakeholders and leadership.
- Provides strategic communications consultation and guidance to the Executive Director and other stakeholders within the health sciences development and alumni relations team, integrating health sciences' development, alumni relations, and communications strategies with broader university objectives.
- Partners cross-functionally with development communications, University Marketing and Communications, and development leaders to ensure consistent, clear, and transparent messaging for internal and external health sciences stakeholders.
- Leads the creation of print and digital publications for alumni and friends, and contributes to stewardship and annual fund communications to foster donor engagement and recognize contributions.
- Facilitates strategic development projects, playing a key role in the cultivation of prospective donors, the acquisition of gifts, and the recognition of supporters within the health sciences portfolio, effectively managing relationships with various stakeholders.
- Develops and utilizes a comprehensive understanding of health sciences programs, leadership, and strategic objectives to provide informed support, contribute to strategic initiatives, and lead special projects as directed.
Leadership and Internal Communications, School of Medicine
Case Western Reserve University School of Medicine
Cleveland, USA
11.2021 - 01.2024
- Leadership Communications: Led the strategic writing and message development for the Dean of the School of Medicine, encompassing crafting speeches (e.g., commencement, White Coat, State of the School), State of the School and external presentations, talking points, quotes, emails and messages for diverse internal and external audiences to inform, engage and inspire.
- Strategic Communications: Collaborated directly with the Dean to develop communication strategies and tactics aligned with the school's priorities and strategic plan. Monitored, analyzed, and made recommendations to refine initiatives, ensuring outcomes and goals were achieved.
- Stakeholder Engagement (formerly Ambassador for the School): Served as the initial point of contact, providing high-level service for internal and external marketing and communications requests. Worked directly with the Dean and Chief of Staff to identify, strategize, and implement communication strategies to address immediate needs and foster positive relationships.
- Content Management: Directed all School of Medicine internal communications to faculty, staff, and students, including newsletters, emails, digital boards and the website. Identified and wrote compelling and engaging stories highlighting impactful research (basic science, clinical), school news, leadership activities, rankings, events, awards, and achievements for both internal and external audiences.
- Social Media Management: Managed social media platforms (Twitter, LinkedIn, Facebook, and Instagram), creating content to build engagement and grow audiences.
- Website Management: Led the management and content build of the School of Medicine website homepage redesign, adhering to industry standards.
- Email Marketing & Automation: Developed processes for email communications and led the migration to Salesforce Marketing Cloud.
- Print Publication Development: Launched a new School of Medicine print magazine, with the inaugural issue winning a Council for Advancement and Support of Education (CASE) Circle of Excellence Award.
- Internal Communications Enhancement: Overhauled internal and external newsletter content features, resulting in significant engagement and improved open rates (above 80%) for targeted audiences.achieved.
Communications Director
University of Minnesota | Medical School
Minneapolis, USA
11.2013 - 11.2021
- Strategic Communications Planning: Work within a complex academic healthcare system, managing internal and external communications, to create comprehensive communication plans that build reputation, advance goals, and strategic priorities through timely and relevant communication tactics, ensuring messaging engages and informs faculty, staff, students, and alumni.
- Executive Communications: Capture leadership’s values and voice to engage and inspire stakeholders through ghostwritten communications, presentations, talking points, social media, and website content.
- Content Development & Storytelling: Unearth, vet, develop, and distribute untold stories that showcase the mission-driven work of the U of M researchers, clinicians, faculty and students. Craft succinct, persuasive content for a wide range of audiences, informing and inspiring, while building awareness of national and international reputations. Research, identify and develop content for print, marketing, media and social media that showcases the University brand of discovery. Ensure content has clearly defined objectives, channel distribution, timelines and measurements tied to mission, brand and communication standards.
- Media Relations & Outreach: Plan and execute proactive media pitches, develop and communicate key messages which tie to the U of M mission of research and discovery and amplify strategic priorities. Translate complex information into concise, easy-to-understand information for those without a science or medical background.
- Project Management: Launch in record time new website and marketing materials for high profile NIH-funded COVID-19 clinical trial. Formulate, operationalize and execute strategic marketing and communication tactics (digital, paid advertising, social media, print and email) to reach and engage target audiences for annual national health disparities conference; community outreach; alumni engagement; resident/fellowship recruitment; endowed lectures; milestone events and continuing medical education (CME) courses. Manage budgets for CME courses, annual conferences, print publications, video productions, graphic design projects and research pilot projects.
- Alumni Relations & Engagement: Overhaul alumni relations, execute a strategic communication plan to reenergize alumni relations, foster new interactions via engagement events and develop tactics for new philanthropic support.
- Digital & Social Media Strategy: Build an effective social media strategy. Define goals, tailor content to reach the target audience, identify/partner with social media champions, track metrics and measure success. (Progressive increase in responsibilities—promoted during tenure from manager to director).
Senior Healthcare Writer and Editor
Advanstar Communications
Cleveland, USA
- Researched and wrote 100+ articles for a variety of publications including, Medical Economics Magazine; Drug Topics Magazine; RN Magazine; Geriatrics Magazine; Ophthalmology Times; Formulary Journal; Managed Care Magazine; Managed Healthcare Executive Magazine.
Education
Candidate - Master of Business Administration - Healthcare
Case Western Reserve University
Cleveland, OH01-2026
Bachelor of Science -
John Carroll University
Cleveland, OHSkills
Strategic leadership and planning
- Communication strategy and execution
- Marketing strategy development
- Cross-functional communication
- Business strategy and planning
- Communications consulting
Executive communications
- Content development
- Digital media strategy
- Multichannel strategy
- Messaging development
- Collaboration and communication
Persuasive communication
- Stakeholder engagement
- Media relations
- Internal and external communication
- Team collaboration
- Project management
Project lifecycle oversight
- Cross-functional leadership
- Process implementation
- Results analysis
- Professional competencies
Problem-solving
- Adaptability and flexibility
- Work ethic
- Professionalism and confidentiality
Awards
- University of Minnesota Communicators Maroon & Gold Awards: Department of Surgery 110th Anniversary Book
- Department of Surgery Anniversary Video
- Published article Dr. David Rothenberger Leads National Conversation on Burnout and Suicide among Physicians
Timeline
Assistant Director, Communications – Health Sciences
Case Western Reserve University School of Medicine
01.2024 - Current
Leadership and Internal Communications, School of Medicine
Case Western Reserve University School of Medicine
11.2021 - 01.2024
Communications Director
University of Minnesota | Medical School
11.2013 - 11.2021
Senior Healthcare Writer and Editor
Advanstar Communications
Candidate - Master of Business Administration - Healthcare
Case Western Reserve University
Bachelor of Science -
John Carroll University