Health & Nutrition
Amanda Geistfeld
Director, Business Operations & Intelligence
Summary
Dynamic and results-driven leader with over 20 years of experience in leading strategic projects and teams in fast-paced, scrappy organizations. Proven ability to optimize operational workflows, manage high-performing teams, and drive strategic initiatives. Expertise in creating efficient processes, leveraging data for decision-making, and ensuring organizational scalability. Adept at coaching and mentoring teams remotely to exceed performance metrics and deliver on key business objectives.
Overview
24
24
years of professional experience
Work History
Director, Business Operations & Intelligence
NOVUS MEDIA INC, LLC
05.2022 - Current
- Lead, coach, and manage a team of operations associates, ensuring high performance and continuous improvement
- Oversee the design and implementation of 5 process improvements per quarter to enhance operational efficiency
- Manage the roadmap for ongoing improvements to operational workflows, ensuring alignment with business objectives
- Provide quarterly updates to the Executive Committee on organizational developments, market dynamics and shifts in client business trends
- Collaborate closely with department leaders to identify process breakdowns, develop improvement plans, and implement scalable solutions
- Constantly ideate on system improvements to ensure infrastructure scalability as provider count increases
- Oversight of financial forecasting of $100 million client billings, monthly analysis and trend reporting of the US business segment.
Director, Strategic Pricing
NOVUS MEDIA INC, LLC
01.2016 - 04.2022
- Led strategic projects and managed a team to analyze and identify cost-saving opportunities, achieving over $15 million in savings
- Developed and implemented pricing strategies, enhancing profitability for 20 national and regional customer accounts
- Conducted data analysis to identify opportunities, formulate hypotheses, and test potential solutions for operational improvements
- Juggled multiple initiatives, prioritizing the most critical projects to ensure timely and effective execution.
Director, Media Investment
NOVUS MEDIA INC, LLC
04.2013 - 12.2015
- Directed a team of buyers, negotiating strategic deals to optimize pricing for a $200 million client portfolio
- Implemented streamlined processes to enhance negotiation success and operational efficiency.
Associate Director, Media Investment
NOVUS MEDIA INC, LLC
01.2009 - 03.2013
- Managed 100 vendor relationships, achieving $300K in annual savings through effective negotiations
- Enhanced team performance through data-driven analysis and process improvements.
Manager, Media Investment
NOVUS MEDIA INC, LLC
05.2006 - 12.2008
- Supervised national initiatives for clients with $50 million in annual billings, focusing on efficiency and cost-effectiveness.
Account Director
PARADYSZ MATERA
11.2005 - 04.2006
- Managed a team to plan and execute advertising strategies for national technology clients
- Developed and reviewed annual revenue budgets, ensuring alignment with client ROI metrics.
Account Associate Director
PARADYSZ MATERA
10.2004 - 10.2005
- Led a team in developing program budgets and analyzing campaign performance to meet client KPIs
- Optimized campaign effectiveness through strict P&L controls and process enhancements.
Account Manager
PARADYSZ MATERA
08.2002 - 09.2004
- Supervised tactical planning and analyzed monthly KPIs to assess media effectiveness
- Managed a technology client’s $28 million annual budget, ensuring high ROI.
Marketing Analyst
FINGERHUT
10.2001 - 06.2002
- Managed the catalog inquiry media channel, generating 433,000 new customers annually
- Developed strategies to recover $3 million in sales by targeting previously declined customers.
Associate List Acquisition Analyst
FINGERHUT
07.2000 - 09.2001
- Planned and executed department test strategies, improving direct mail name acquisition processes
- Analyzed list integrity and created a database for performance reporting to enhance decision-making.
Education
Bachelor of Science - Marketing
St. Cloud State University
05.2000
Skills
- People Management
- Operational Acumen
- Strategic Planning
- Cross-Functional Collaboration
- Process Improvement
- Analytical Reasoning
- Project Management
- System Scalability
- Data Analysis
- Negotiation
- Contract and Vendor Management
Professional Development
- Next Level Leadership
- Project Capstone
- Disruptive Innovation
- Change Management
- Negotiation & Conflict Resolution
- Cybersecurity Essentials
- Culture of Civility
Personal Traits
- Highly Organized
- Self-Starter
- Tactful
- Agile
- Integrity
- Loyal
Accomplishments
- Supervised team of [Number] staff members.
- Collaborated with team of [Number] in the development of [Project name].
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved [Result] through effectively helping with [Task].
Affiliations
- Junior Priscilla Club
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Company CultureWork from home optionHealthcare benefitsPersonal development programs401k matchCareer advancementInterests
Yoga
Hiking
Timeline
Director, Business Operations & Intelligence
NOVUS MEDIA INC, LLC
05.2022 - Current
Director, Strategic Pricing
NOVUS MEDIA INC, LLC
01.2016 - 04.2022
Director, Media Investment
NOVUS MEDIA INC, LLC
04.2013 - 12.2015
Associate Director, Media Investment
NOVUS MEDIA INC, LLC
01.2009 - 03.2013
Manager, Media Investment
NOVUS MEDIA INC, LLC
05.2006 - 12.2008
Account Director
PARADYSZ MATERA
11.2005 - 04.2006
Account Associate Director
PARADYSZ MATERA
10.2004 - 10.2005
Account Manager
PARADYSZ MATERA
08.2002 - 09.2004
Marketing Analyst
FINGERHUT
10.2001 - 06.2002
Associate List Acquisition Analyst
FINGERHUT
07.2000 - 09.2001
Bachelor of Science - Marketing
St. Cloud State University
Similar Profiles
Brandon HerronBrandon Herron
Director, Integrated Client Services at Novus Media, Inc.Director, Integrated Client Services at Novus Media, Inc.
Ashley SinclairAshley Sinclair
Quality Assurance Consultant & Project Manager at Novus Management Group, LLCQuality Assurance Consultant & Project Manager at Novus Management Group, LLC
Meruyert BekniyazovaMeruyert Bekniyazova
Payroll Specialist at Novus Bolashak LLCPayroll Specialist at Novus Bolashak LLC