Amanda Guinea
Worcester,MA
Summary
Store operations and training leader who builds strong teams, tracks financial performance, and keeps stores aligned with policy and brand standards. Brings hands-on experience in coaching managers, managing inventory risk, and driving consistent execution across flagship and district-level retail environments.
Overview
32
32
years of professional experience
Work History
Flagship Store Manager
BIRKENSTOCK
Boston, MA
09.2024 - Current
- Supported flagship store operations for a premium comfort footwear brand.
- Resolved customer concerns through professional, brand-aligned communication, enhancing customer satisfaction.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Monitored store budget and expenses to align with financial targets and maintain cost control.
- Worked with regional leadership on store initiatives and compliance requirements.
- Facilitated monthly meetings with store staff to review progress toward goals and collaboratively address emerging issues.
- Facilitated communication between the corporate office and store personnel regarding operational updates or changes in policy and procedures.
Store Manager
DSW
Dedham, MA
11.2017 - 08.2024
- Served as brand ambassador for DSW, supporting initiatives, policies, and operational procedures to enhance brand presence.
- Within 6 months the employee turnover decreased from 147% to 86%.
- 97% positive feedback on 2017 Employee Engagement survey, one of the highest ratings in the company.
- Coached and influenced associates and peer managers using global coaching methods, fostering a collaborative team environment.
- Act as the first point of contact for Associates regarding performance management and HR issues.
- Coordinated scheduling and communication of HR/ER events, including quarterly check-ins, coffee chats, brand meetings, and specialized training initiatives, to support employee engagement.
- Designed and arranged quarterly themes in the breakroom to promote a positive workplace atmosphere. with positive and engaging themes to enhance employee experience.
ASM/Operations
Framingham, MA
06.2011 - 11.2017
- Responsible for leading operational and loss prevention initiatives in the store.
- Leads by example ensuring company policy compliance.
- Train and coach associates in all aspects of business including customer service, merchandising, register, and DSW Rewards.
- Model MOD behaviors and assists the Management team in the development and implementation of financial plans to drive KPI performance.
- Managed LP initiatives to graduate from the Target Store Program in 2017
- Led the District in top Shrink results in 2017
- Perform District LPAs through the leadership and direction of the District Manager.
Multi-Store Training Manager
NINE WEST GROUP/JONES APPAREL GROUP
Boston, MA
06.1999 - 11.2009
- Training Manager for Nine West at Jones Apparel Group supporting 14 Stores in the District.
- Executed ongoing and special training programs across the district, ensuring consistency and effective management of a $1.5M store.
- Monitored and tracked training progress across all district stores, ensuring compliance with guidelines for ongoing and special training projects.
- Provided training to newly hired and promoted Store Managers to ensure effective onboarding.
- Trained and coached Store Managers to complete training projects.
- Led and organized district training conference calls and meetings to enhance communication and training effectiveness.
- Served as the primary resource in the district for inquiries about company policies and programs.
- Created “Head Over Heels” newsletter, recognizing top performers in the district.
Store Manager
NINE WEST GROUP/JONES APPAREL GROUP
06.1999 - 11.2008
- Received recognition as Company Store Manager of the Year for outstanding leadership in 1999 and 2000.
- Received People Power of the Year in 2002 and 2005 for exceptional peer leadership and support.
- Over nine years of experience leading teams in the achievement of store goals including: customer service, sales, merchandising, secret shops, payroll, inventory and store operations.
- Coached associates to achieve high productivity through team-building experiences, enhancing store morale.
- Facilitated career advancement for 9 associates by hiring and promoting them into Store Management roles, strengthening leadership pipeline.
- Store Team received 50 Customer C.A.R.E. Awards, highlighting consistent customer service excellence.
- Identified and resolved inventory oversight in 2002, generating significant company-wide savings.
Softlines Manager
CALDOR CORPORATION
Westborough and Framingham, MA
05.1998 - 03.1999
- Merchandised Softlines departments, achieving optimal product presentation in stores with annual sales of $9-15 million.
- Executed company guidelines for planograms, floor sets, and displays across apparel, footwear, jewelry, hosiery, and accessories.
- Supported new store openings, remodels, and closings throughout New England and New York, enhancing operational readiness.
Area Store Manager
FACEMAKERS
Shrewsbury, MA
07.1994 - 05.1998
- Managed purchasing, allocation, and merchandising of products for 3 area stores and salons to enhance sales performance.
- Cultivated strong relationships with product vendor representatives to ensure optimal inventory and promotional support.
- Delivered exceptional customer service through expert cosmetic application and in-depth product knowledge, leading to increased customer satisfaction.
Education
Bachelor’s Degree - Business Management
Assumption University
Worcester, MA01-1998
Skills
- Store operations management
- Budget oversight
- Inventory management
- Performance management
- Loss prevention
- Compliance oversight
- Team training and development
QUALIFICATIONS AND KEY EXPERIENCE
- Makes decisions from a global perspective, considering the impact on the team.
- Maintains a “business owner” mentality, by driving results through empowering others.
- Actively seeks feedback and takes immediate action.
- Time management skills focused on priorities with the ability to effectively respond to changing conditions.
- Communicate in a positive and effective manner with customers, supervisors, and co-workers.
- Achieves thoroughness and accuracy when accomplishing a task through concern of all the areas involved.
Affiliations
- Shoes for a Cure Volunteer 10/26
- Soles4Souls Ambassador
- Enjoy Cross-stitch, Flipping Barbie houses, Cats
Accomplishments
- Birkenstock Boston Retail Team - Team Award 2025
Timeline
Flagship Store Manager
BIRKENSTOCK
09.2024 - Current
Store Manager
DSW
11.2017 - 08.2024
ASM/Operations
06.2011 - 11.2017
Multi-Store Training Manager
NINE WEST GROUP/JONES APPAREL GROUP
06.1999 - 11.2009
Store Manager
NINE WEST GROUP/JONES APPAREL GROUP
06.1999 - 11.2008
Softlines Manager
CALDOR CORPORATION
05.1998 - 03.1999
Area Store Manager
FACEMAKERS
07.1994 - 05.1998
Bachelor’s Degree - Business Management
Assumption University