Amanda Haiser
Digital Ad-Operations Manager
Chicago,IL
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
12
12
years of professional experience
Work History
Digital Advertising Operations Manager
Weigel Broadcasting
Chicago, IL
08.2019 - 03.2023
- Led onboarding and training of new hires to fulfill business requirements.
- Developed and maintained relationships with external vendors and suppliers.
- Reduced financial inconsistencies while assessing and verifying client's ROI expectations.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Encouraged and promoted ideas aligned to business needs and benefits.
- Tracked and analyzed reports to determine needed improvements.
Digital Advertising Operations Coordinator
CBS Digital/Entercom
Chicago, IL
02.2015 - 07.2019
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Researched and analyzed industry trends to inform search marketing strategies.
- Designed overall media campaign objectives, defining project goals and outlining client expectations.
- Designed paid client ads for use on diverse social media platforms.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Digital Planner
WBBM-TV/CBS2
Chicago, IL
02.2011 - 02.2015
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Envisioned, designed and launched revamped website to better convey company brand.
- Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.
- Developed campaigns, led design and tracked results.
- Maintained account information accuracy by communicating frequently with salesmen and account executives.
- Utilized e-mail, social media, radio and TV to highlight products and services.
- Collected performance data on each promotion to better plan future events.
Education
Bachelors - Marketing/Public Relations
Michigan State University
East Lansing, MI06.2007
Skills
- Customer Relationship Management
- Performance Monitoring and Evaluation
- Superb Time Management Skills
- Project Planning and Management
- Goal Attainment/Revenue Report Generation
- Process Improvement Strategies
- Operation Oversite and Monitoring
- Planning and Implementation
- Multi-Site Operations
- Microsoft Office Expertise
- Social Media Marketing
- Data Evaluation
Timeline
Digital Advertising Operations Manager
Weigel Broadcasting
08.2019 - 03.2023
Digital Advertising Operations Coordinator
CBS Digital/Entercom
02.2015 - 07.2019
Digital Planner
WBBM-TV/CBS2
02.2011 - 02.2015
Bachelors - Marketing/Public Relations
Michigan State University
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