Summary
Overview
Work History
Education
Skills
References
Timeline
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Amanda Haynes

Edgewater,NJ

Summary

Strategic and results-driven Account Director with a proven track record of successfully managing and executing comprehensive communication campaigns. Adept at building and maintaining positive relationships with media outlets, influencers, and key stakeholders. Skilled in crafting compelling narratives, press releases, and media kits to enhance brand visibility. Experienced in crisis communication and reputation management. Proficient in leveraging digital marketing strategies to amplify messaging. Seeking to contribute my expertise in public relations to drive brand awareness and success for dynamic organizations

Overview

13
13
years of professional experience

Work History

Account Director, Diageo

Taylor Strategy
11.2021 - Current
  • Oversee earned media strategy for Crown Royal Whisky, Smirnoff Vodka and Guinness Beer
  • Managed and led key initiatives for prominent sports partnerships, spearheading workstreams for major programs involving the National Football League (NFL), National Basketball Association (NBA), and Women's National Basketball Association (WNBA)
  • Demonstrated proficiency in orchestrating complex projects within the dynamic realm of sports collaboration that achieved successful outcomes by coordinating diverse teams and resources to meet program objectives.
  • Uses deep understanding of the client’s business, brand, and industry to develop integrated, multi-channel mar/comm strategies that meet client business needs and generate measurable results
  • Leads the strategic account planning process, including analyzing past results, applying learnings, and delivering a strategic point of view about the client's competitive landscape and target consumer
  • Proactively brings in and effectively partners with Strategy and Creative to provide ongoing strategic counsel to senior-most Communications clients, and mid-level Marketing clients, if applicable
  • Create, review, and track budgeting
  • Oversee and approve budgets, reviewing client invoices and resource allocation
  • Set performance standards for account teams + responsible for the professional development of individuals on the practice team
  • Contribute to/lead Leads staffing, staff development, and revenue for the team
  • Responsible for team updates on yearly plans and assignments
  • Identify and secure resources needed for clients, campaigns, and staff
  • Provide strong editorial support and strategic counsel to teams + clients
  • A problem solver + mentor for the team, providing feedback and guidance
  • Guide significant media relations activities, jumping in from a strategic perspective
  • Create programmatic synergies between press, influencer + social efforts on behalf of clients
  • Lead client calls and meetings
  • Collaborate on budgeting programs
  • Oversee special events + experiential activations (virtual and in-person)
  • Identify and assess new business leads, managing the creative and programming teams.
  • Increased client satisfaction by effectively managing account teams and delivering exceptional service.
  • Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
  • Led successful marketing campaigns for diverse industries, driving brand awareness and customer engagement.

Senior Account Supervisor

Narrative Media Group
11.2018 - 11.2021
  • Lead the development of a US media relations strategy designed to secure consistently high-quality coverage across print, online and broadcast media
  • Executed & lead strategy for Pernod Ricard brands with focus on Tequila Avión, Perrier-Jouët, Chivas Regal and The Glenlivet
  • Developed brand partnerships within sports & lifestyle industries with fashion, fitness & entertainment clients
  • Developed PR plans and compelling story angles on new products with key media to garner awareness
  • Built and maintained relationships with all leads of top-tier media, social influencers, celebrity representation and agents
  • Handle communication around issues management, both internally and externally
  • Support the development of a global communication plans including messaging, strategy, campaigns and measurement
  • Programmed education seminars for executives & employees
  • Scouted influencers, athletes & talent for PR & social media campaigns
  • Managed teams with planning and execution of events
  • Supervised and trained a team on tasks including traditional media outreach, event execution, creating press clips, logging media lends and scheduling
  • Lead Media Training/On-Location Interviews.

Senior Account Manager

Fingerprint Communications
03.2015 - 10.2018
  • Manage junior staff of two or more team members
  • Lead media strategy for Absolut Elyx Vodka, Butter Group (1Oak and Up&Down) and Catch Restaurants
  • Serve as a senior-level partner and media contact on behalf of the clients
  • Provide quality control on agency deliverables
  • Manage monthly budgets of $1M+
  • Implement strategic communications programs and plans
  • Offer strategic and creative counsel
  • Provide project management on account activities
  • Scouted influencers, athletes & talent for PR & social media campaigns
  • Managed teams with planning and execution of events
  • Provided media training for executives, clients and talent.

Senior Account Executive

Pivotal Public Relations
01.2014 - 03.2015
  • Planned, developed, and advised clients on integrated and measurable PR initiatives
  • Managed and mentored junior staff across accounts
  • Maintained strong relationships with global and national media, as well as a working knowledge of the regional media landscape and its ongoing changes
  • Developed PR plans and compelling story angles and securing placements with key media to garner awareness
  • Assisted in executing a range of client events from large-scale productions to intimate events
  • Contributed to the planning, development and implementation of all client account strategies, marketing communications and event activities
  • Wrote and edited copy and press materials such as fact sheets, press releases, e-blasts, pitches, call agendas, recaps, strategy calendars, talking points, blog posts, collateral proposals and event proposals.

PR & Tour Associate

Universal Music Group
05.2011 - 09.2012
  • Maintained close contact with artists and executives via telephone and e-mail correspondence
  • Direct and oversee the creation, development and implementation of all talent rollouts
  • Scheduled meetings with artists, executives and various departments
  • Arranged domestic and international travel for artists and executives
  • Managed and maintained individual calendars for artist and executives
  • Obtained great experience with online social media sites related to the label and artist
  • Developed weekly reports on album sales of artist in competitive labels.

Education

Bachelor of Arts - Communications

William Paterson University of New Jersey
Wayne, NJ
05.2011

Skills

  • Strategic Communication
  • Social Media Management
  • Content Creation and Editing
  • Speechwriting
  • Event Planning and Coordination
  • Brand Management
  • Cross-functional Collaboration
  • Budget Management
  • Public Speaking
  • Team Leadership
  • Negotiation Skills

References

References & smoothies available upon request

Timeline

Account Director, Diageo

Taylor Strategy
11.2021 - Current

Senior Account Supervisor

Narrative Media Group
11.2018 - 11.2021

Senior Account Manager

Fingerprint Communications
03.2015 - 10.2018

Senior Account Executive

Pivotal Public Relations
01.2014 - 03.2015

PR & Tour Associate

Universal Music Group
05.2011 - 09.2012

Bachelor of Arts - Communications

William Paterson University of New Jersey

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Amanda Haynes