AMANDA HINSHAW

• Partner with Executives and other department heads to align all floor set direction for Fossil Brand; Mainline, Fossil Outlets, Fossil Wholesale, and Watch Station International while also supporting all portfolio and owned brands wholesale visual merchandising
• Collaborate with the Senior Divisional Merchandise Directors and VP to help determine product by season that best tells the Fossil Brand story in retail and wholesale spaces. Facilitated cross-functional collaboration for improved decision-making processes within the organization.
• Direct all floor sets for full price Fossil Stores, Fossil Outlets and Wholesale for the globe
• Travel to stores in major markets for monthly visits to ensure floor set execution and brand standards are upheld
• Train, coach and develop to ensure brand standards are upheld through flawless floor set direction and clear communication to our global partners and to the field teams
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Responsible for working with Store Design and approving all new store layouts from a visual aspect for Fossil Brand
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Negotiated favorable contracts with vendors for reduced costs and improved service quality.
• Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

• Partner with Executives and other department heads to align all floor set direction for Fossil Retail
• Manage all Fossil Brand Accessory Store floor set creation and execution on a global basis
• Approve each regional floor set directive via photo critique, directive review and conference calls
• Art Director for all floor set directive photo shoots
• Manage all new store openings
• Collaborate with the Senior Divisional Merchandise Manager to help determine product by season that best tells the Fossil Brand story in retail spaces

• Responsible for all marketing and props ordered and delivered according to the calendar and within budget on a quarterly and annual basis
• Manage a $1.2 million visual budget for Fossil brand retail stores
• Collaborate with the marketing team on concept development and marketing initiatives
• Ensure stores are set with a creative, inviting feel as well as meeting the needs of the business

• Partner with planning, merchandising and store design to ensure inventory and capacities support merchandising direction
• Research current trends and partner with the Creative Director to develop impactful windows and in store displays
• Responsible for working with the merchant teams to align on product placement to ensure brand consistency
• Present bi weekly floor set direction with the executive team

• Merchandise and photograph interior layouts for all stores floor set documents
• Create brand standards and ensure they are upheld through clear floor set direction
• Create new store opening processes and lead store openings

• Set the highest standard possible for visual excellence.
• Produce an environment that is creative and appealing to customers in our market.
• Analyze business needs daily/weekly to maximize product sell off.
• Responsible for the development of management and sales team in all visual aspects.
• Plan, map, schedule and execute major floor sets three times a year as well as updating
the sales floor displays weekly while maintaining a set budget.