Amanda Hirdler
New Prague,MN
Summary
Proven leader in content strategy and UX writing. Adept at driving innovative and engaging omnichannel copy for B2B, B2C, and B2B2C experiences. A positive, passionate team player adept at managing multiple projects and deadlines to produce consistent, high-quality results. Skilled in fostering cross-functional collaboration and strategic leadership.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Product Strategist
Icario
01.2024 - 10.2024
- Identified and analyzed emerging market trends to guide content strategy and future product development ensuring long-term growth and innovation.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Provided actionable, data-driven content and product strategies to inform product development and increase market relevance.
- Led cross-functional teams to align product and content strategy, enhance product features, and launch successful products
Content Strategist & UX Writer
Icario
10.2022 - 12.2023
- Led the development of comprehensive content strategy for multiple omnichannel products, aligning messaging with user needs and business objectives.
- Created impactful UX copy for omnichannel experiences improving user understanding of complex medical information and enhancing patient engagement.
- Collaborated closely with designers and cross-functional teams to align content and visual elements, optimizing them for a cohesive and enhanced user experience.
- Strengthened content and ensured adherence to brand goals and style guides through collaborative proofreading and editing rounds.
Copywriter
Icario
06.2021 - 10.2022
- Boosted program performance by developing engaging copy for omnichannel experience.
- Reviewed and edited copy across multiple channels for cohesiveness, clarity, grammar, punctuation, and overall effectiveness.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Collaborated with cross-functional to drive task clarity and ensure timely project delivery.
Education
Master of Arts - Curriculum & Instruction
University of St. Thomas
St. Paul, MN2015
Bachelor of Science - Teaching English As A Second Language
Minnesota State University, Mankato
Mankato, MN2009
Bachelor of Science - Spanish
Minnesota State University, Mankato
Mankato2009
Skills
UX Writing and Copywriting
Copy and Design Editing and Review
Cross-Functional Leadership
Project Coordination and Workflow Management
Innovative Solution Development
Adaptability and Flexibility
Certification
Human-Centered Design Practitioner
Timeline
Product Strategist
Icario
01.2024 - 10.2024
Content Strategist & UX Writer
Icario
10.2022 - 12.2023
Copywriter
Icario
06.2021 - 10.2022
Master of Arts - Curriculum & Instruction
University of St. Thomas
Bachelor of Science - Teaching English As A Second Language
Minnesota State University, Mankato
Bachelor of Science - Spanish
Minnesota State University, Mankato
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