Amanda Isaacson
Shorewood,MN
Summary
- Results-driven Solutions Consultant with 18+ years of experience delivering successful B2B and B2C technical digital solitons for global Fortune 100 firms and high-pressure environments. Proven leadership in spearheading cross-functional teams to execute business-critical initiatives, consistently surpassing goals across the technology spectrum.
- Sales and customer program designer with a track record of surpassing KPIs, driving average sales from $68K to $412K and delivering $12 million in contract value within one year.
- Created win-back programs resulting in $8 million in new pipeline and 50% opportunity closure within 60 days.
- Experienced professional in developing fully integrated cross-channel sales journeys for a mid-market retail bank, generating over 4 times the industry average engagement.
Results-driven Senior Solutions Consultant known for productivity and efficiency in task completion. Possess deep knowledge in business analysis, strategic planning, and customer relationship management. Excel in communication, problem-solving, and adaptability, ensuring seamless integration of solutions into client operations.
Overview
23
23
years of professional experience
Work History
Senior Solutions Consultant
Fidelity
Covington, KY
11.2022 - Current
- Analyzed and reviewed system architecture to define data solutions for personalized experiences in WIIM client programs.
- Implemented modern technology in partnership with cross-functional teams to drive digital program advancement, resulting in streamlined pipeline operations and automated sales reporting
- Provided leadership with key insights on digital sales solutions and identified risks for informed decisions.
- Conducted data governance and systems audits, presenting findings to executive leadership to inform and prioritize digital roadmap enhancements.
Senior Solutions Consultant | Financial Services
Lev a Cognizant Company
Indianapolis, times
03.2020 - 11.2022
- Designed complex cross-cloud enterprise solutions for new and strategic existing financial clients, enhancing customer experience and supporting growth initiatives.
- Engaged in collaboration with client executives to set digital business roadmaps and establish measurable key performance metrics.
- Generated over $12 million in sales revenue by implementing cutting-edge business automation solutions for financial service clients.
Salesforce and Marketing Automation Consultant
Amaris Marketing
Minneapolis, Minn
02.2008 - 11.2022
- Created and executed innovative marketing technology strategies for financial services and private equity sectors. Managed digital, social media advertising campaigns, email marketing initiatives, industry events coordination, and business development programs.
- Conducted data analysis to measure campaign results and identify data trends, resulting in optimization of future campaign performance
- Executed effective funnel marketing strategies by tailoring campaigns to individual buyer profiles and purchase cycles.
- Partnered closely with marketing automation technology providers to facilitate software implementation and deliver client training.
Senior Solution Architect
Magnet360 a Mindtree Company
Minneapolis, Minn
04.2019 - 03.2020
- Facilitated discovery and innovation workshops for clients, focusing on persona development, process mapping, and gathering solution architecture requirements.
- Supported clients and technical leads with prioritization and scoping of themes, achieving project success aligned with client objectives.
- Provided strategic guidance in expanding cross-cloud solution visions to internal solution and technical architects.
- Delivered outstanding results by closing 70% of new opportunities and generating over $3.2 million in revenue, accounting for approximately 30% of the company's annual new client earnings.
Marketing Automation and Analytics Director
Insite Commerce
Minneapolis, Minn
06.2014 - 09.2016
- Achieved a 30% improvement in sales meeting rates by implementing an innovative lead scoring methodology on Marketo/Sales Cloud platform.
- Created weekly demand generation/marketing ROI reports by utilizing information from Sales Cloud, Service Cloud, and Marketo. As a result, achieved a 150% surge in sales revenue within twelve months.
Marketing Automation - Contractor
RSM
Minneapolis, Minn
02.2010 - 10.2010
- Enhanced effectiveness of tax cross-sell nurture campaigns and effectively executed national tax communication strategy.
- Achieved a higher response rate of 10% through the implementation of personalized strategies for the launch of RSM's 2010 Manufacturing Wholesale and Distribution National Survey.
Marketing Director
Churchill Capital, Inc.
Minneapolis and New York, New York
01.2002 - 01.2008
- Led the creation of strategic marketing campaigns for a private equity and mezzanine lending group, collaborating closely with the CAO and CEO.
- Enhanced productivity by implementing Sales Cloud for the North American investment team and conducting training sessions with 200+ users.
- Oversaw $1M marketing budget by identifying advertising and sponsorship opportunities, managing agency relationships, and coordinating event schedules.
Education
BS -
St. Cloud State University
St. Cloud, MinnAA -
Central Lakes College
Brainerd, MinnSkills
- Cross-Functional Initiatives
- Analytical Skills
- Process Improvement
- Go-To-Market Strategy and Implementation
- Contract Negotiations
- Data Management and Governance
- Tight Budget and P&L Management
- Requirements Gathering
- Customer Relationship Management (CRM)
- Solution Design
- Business Analysis
- Sales Support
- Technical leadership
- Systems integration
- Excellent Communication
- Analytical Thinking
- Performance Improvement
Accomplishments
- Designed sales and customer programs that outperformed KPIs by more than 50%, growing average sales from $68K to $412K and delivering $12 million in contract value within one year.
- Created win-back programs that drove over $8 million in new pipeline, closing over 50% of opportunities within 60 days of program launch.
- Developed fully integrated cross-channel sales journeys, generating over 4 times engagement than industry averages for a mid-market retail bank.
Timeline
Senior Solutions Consultant
Fidelity
11.2022 - Current
Senior Solutions Consultant | Financial Services
Lev a Cognizant Company
03.2020 - 11.2022
Senior Solution Architect
Magnet360 a Mindtree Company
04.2019 - 03.2020
Marketing Automation and Analytics Director
Insite Commerce
06.2014 - 09.2016
Marketing Automation - Contractor
RSM
02.2010 - 10.2010
Salesforce and Marketing Automation Consultant
Amaris Marketing
02.2008 - 11.2022
Marketing Director
Churchill Capital, Inc.
01.2002 - 01.2008
BS -
St. Cloud State University
AA -
Central Lakes College