Summary
Overview
Work History
Education
Skills
Certification
Timeline
Amanda Jahnke

Amanda Jahnke

Prairie Village

Summary

Proactive and achievement-oriented Marketing Director and Graphic Designer bringing 26 years of marketing and leadership experience. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

26
26
years of professional experience
1
1
Certification

Work History

President, Board of Directors

Hands to Hearts
08.2009 - Current
  • Created a positive organizational culture by promoting transparency, inclusivity, and open communication among all stakeholders.
  • Managed the organization''s brand, ensuring consistent messaging across all platforms and a strong reputation within the community.
  • Championed fundraising efforts, securing significant financial support for key programs and initiatives.
  • Increased public awareness of the organization's mission through targeted marketing campaigns and community outreach events.
  • Ensured fiscal responsibility by overseeing budget development, financial reporting, and internal controls.
  • Stewarded donor relationships through regular communication and personalized stewardship activities to ensure continued engagement in our mission.
  • Negotiated contracts with vendors, partners, or other third parties to secure favorable terms in support of organizational objectives.
  • Oversaw program development and evaluation to ensure alignment with organizational goals and measurable outcomes.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Devised and presented business plans and forecasts to board of directors.

Owner

JVS Creative Exchange
08.2008 - Current
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
  • Completed final touches for projects such as images sizes and font selection.
  • Met with customers to present mockups and collect information for adjustments.
  • Completed final touches for projects before rollout.
  • Researched industry trends to stay current on best practices in graphic design.
  • Implemented new design software to improve team productivity and project outcomes.
  • Generated comprehensive style guides for clients, ensuring brand consistency.
  • Elevated customer satisfaction by personalizing graphic design solutions.
  • Optimized website graphics for faster loading times, improving user experience.
  • Created logos, illustrations and typography for various organizations.
  • Developed graphics and visual content for social media campaigns.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Developed original designs for print media, magazines and newspapers.
  • Designed and developed custom websites for multiple organizations.
  • Utilized typography techniques to create compelling designs.
  • Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
  • Cultivated mobile-friendly designs for variety of platforms.
  • Developed infographics to better communicate complex data.

Marketing Director

WHP Trainingtowers
01.2017 - 01.2025
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Created compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Improved lead generation through targeted email marketing campaigns and data-driven analytics.
  • Managed marketing budget for maximium ROI.
  • Expanded market reach and penetration by establishing strategic partnerships with key industry influencers and organizations.
  • Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.
  • Achieved substantial growth in social media followers and engagement by curating compelling content and leveraging analytics for content strategy.
  • Boosted lead generation through creation and execution of targeted inbound marketing campaign.
  • Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
  • Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
  • Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
  • Created and launched successful digital marketing campaigns that achieved goals for increased website traffic and increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Optimized email campaigns to increase open and click-through rates.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Wrote and distributed press releases to increase brand visibility.
  • Devised content strategy to effectively engage target audiences.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Graphic Designer

WHP Trainingtowers
12.1998 - 01.2025
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Conceptualized creative designs for print materials, banners, and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Completed final touches for projects such as images sizes and font selection.
  • Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
  • Researched industry trends to stay current on best practices in graphic design.
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Enhanced brand visibility by designing innovative marketing materials.
  • Achieved consistent look and feel across all company materials, reinforcing brand identity.
  • Led rebranding campaign that significantly increased market presence.
  • Facilitated transition to digital advertisements, broadening audience reach.
  • Generated comprehensive style guides, ensuring brand consistency.
  • Coordinated with external agencies to ensure alignment with branding strategies, maximizing impact.
  • Streamlined project workflows, ensuring timely delivery of design projects.
  • Created engaging social media content, boosting online interaction.
  • Reduced production costs by negotiating better rates with print vendors.
  • Edited and enhanced existing artwork and graphics.
  • Developed graphics and visual content for social media campaigns.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Created original artwork for range of print, web and video projects.
  • Developed original designs for print media and magazines.

Financial Controller

WHP Trainingtowers
02.2019 - 09.2024
  • Oversaw all aspects of the month-end close process, ensuring timely completion of accurate financial statements for executive review.
  • Maintained strong relationships with external auditors, facilitating smooth annual audit processes and addressing any concerns promptly.
  • Reduced operating costs through meticulous budget management and cost analysis.
  • Improved financial reporting accuracy by streamlining processes and implementing efficient financial controls.
  • Managed a team of finance professionals, providing guidance, support, and ongoing training to ensure continued growth and development.
  • Prepared accurate financial reports and monthly statements for accounts receivable.
  • Enhanced cash flow management with timely accounts receivable monitoring and collections efforts.
  • Identified areas for operational improvement through detailed financial analysis, leading to increased profitability and reduced expenses.
  • Assisted in the preparation of annual tax filings, ensuring full compliance with local, state, and federal regulations while minimizing tax liabilities where possible.
  • Spearheaded the implementation of new accounting software, resulting in increased efficiency and improved financial tracking capabilities.
  • Implemented rigorous internal control measures to safeguard company assets and prevent fraud or mismanagement risks.
  • Contributed to the development of long-term strategic plans by providing executive management with accurate financial data and forecasts.
  • Prepared balance sheets, cash flow reports and income statements.
  • Followed up with delinquent accounts to obtain funds and reduce aging balances.
  • Provided treasury and cash management by overseeing reconciliation of banking activity, credit card processing, and sales tax returns.
  • Completed journal entries, reconciliations, and account analysis to prepare quarterly financial documents and general account management.
  • Completed year-end close processes through effective supervision financial functions and regular treasury transactions.
  • Managed daily financial functions in collaboration with accounting and payroll personnel.
  • Managed budgets, assets, portfolios, accounts payable, and receivable and general financial reporting procedures.
  • Oversaw accounts payable and receivable operations for Construction business with over $500,000 in monthly expenses.
  • Directed corporate decision-making and planning by monitoring and setting policies and procedures to optimize fiscal performance.
  • Worked with 4 executives to create annual budget and track actual expenses against projected expenses.
  • Worked with both internal and external users to create detailed financial reports.
  • Supported program managers in providing procedural training on finance and accounting.
  • Used Quickbooks to prepare external audit documentation and financial reports to assist management in operational planning and key decision making.
  • Reviewed contracts financially impacting company and counseled executive leaders on impact contracts would have on company operations.

Marketing Manager

WHP Trainingtowers
03.2013 - 01.2017
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Improved customer loyalty by implementing effective email marketing campaigns.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
  • Monitored competitor activities, adapting strategies to maintain competitive advantage.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
  • Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
  • Analyzed campaign performance data to adjust tactics and maximize ROI.
  • Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
  • Enhanced online presence, optimizing website content for SEO and improving user experience.
  • Executed email marketing campaigns to nurture leads and convert prospects into customers.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
  • Created and managed social media campaigns to increase brand engagement.
  • Prepared marketing copy, images, videos, emails, and other collateral.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Optimized email campaigns to increase open and click-through rates.
  • Conducted market research to identify new opportunities and target markets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Wrote and distributed press releases to increase brand visibility.

Marketing Coordinator

WHP Trainingtowers
12.2009 - 03.2013
  • Answered general marketing department inquiries by email, phone, and mail.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
  • Planned and executed internal and external marketing events.
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns.
  • Tracked and reported on marketing campaign responses.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Increased customer engagement through the creation of compelling social media content and strategies.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Organized logistics for marketing strategy meetings.
  • Boosted sales by designing and executing creative marketing campaigns.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Orchestrated trade show appearances and presentations, showcasing company products to potential clients and partners.
  • Crafted compelling content for newsletters, blogs, and social media, engaging audiences and building community.

Education

Associate of Science - Graphic Design

Johnson County Community College, Overland Park, KS
08-2008
  • Relevant Coursework: Desktop Publishing Certificate

Skills

  • Effective leadership
  • Innovation fostering
  • Organizational management
  • Content creation
  • Digital marketing
  • Strategic planning
  • Cash flow management
  • Accounts payable and receivable
  • Graphic design
  • Logo design
  • Social media design

Certification

  • Quickbooks Desktop Certificate, Intuit, February 2019

Timeline

Financial Controller - WHP Trainingtowers
02.2019 - 09.2024
Marketing Director - WHP Trainingtowers
01.2017 - 01.2025
Marketing Manager - WHP Trainingtowers
03.2013 - 01.2017
Marketing Coordinator - WHP Trainingtowers
12.2009 - 03.2013
President, Board of Directors - Hands to Hearts
08.2009 - Current
Owner - JVS Creative Exchange
08.2008 - Current
Graphic Designer - WHP Trainingtowers
12.1998 - 01.2025
Johnson County Community College - Associate of Science, Graphic Design
Amanda Jahnke