Amanda James
Asheville,NC
Summary
Award-winning and detail-oriented Content Strategist and former journalist with 12+ years of diverse experience spanning journalism, content strategy and technology marketing. Extensive knowledge of the customer lifecycle, digital marketing, and publishing strategies. Proven ability to build relationships and collaborate with multiple stakeholders.
Overview
11
11
years of professional experience
Work History
Senior Reporter
Above the Law
05.2022 - 02.2023
- Wrote daily news stories related healthcare law, court cases, the pharmaceutical industry and regulatory matters
- Researched healthcare law topics and created relationships with sources
- Spoke on panels and interviewed industry leaders about topics such as PBMs at MedCity Events with 200+ attendees
- Curated, planned, and distributed weekly newsletter to 12K+ emails and monitored KPIs
Content Writer
Republic
08.2021 - 02.2022
- Drove > $200K investments in my first quarter through creative email marketing campaigns to targeted groups.
- Developed tools to more efficiently reach target audience, working with User Experience and Product teams and pitching them creative solutions
Editorial Services Specialist
Latham & Watkins
06.2020 - 08.2021
- Collaborated with Brand & Comms and Business Development teams to develop content in the firm’s tone of voice, and furthers the firm’s brand, considering both language and related visual/content marketing aspects
- Edited client alerts, blog posts, bylined articles, and other external-facing thought leadership across all practices (Mergers & Acquisitions, Fintech, Data Privacy, et al)
- Wrote copy for fact sheets, award submissions to legal publications, firm announcements, and boilerplate copy for marketing campaigns
- Consulted for PR and HR, offering strategic advice on communication related to DEI, and answering questions on style, tone, and positioning.
Journalist
Law360
05.2018 - 05.2020
- Analyzed 3K+ rows of data to report on industry trends among the top 50 law firms in the US
- Awarded "Best Feature Story" and "Best Analysis"
- Wrote snappy headlines, relevant keywords for SEO, and tracked KPIs to monitor how content performed
Reporter
Carolina Public Press
01.2017 - 05.2017
- Analyzed and reported on data related to the opioid epidemic in Western North Carolina
- Produced weekly stories on tight deadlines, collaborated with freelance reporters, and coordinated photos for stories
Digital Marketing Consultant
Netsertive
11.2014 - 01.2016
- Promoted within my first year to Inside Sales Representative due to my advanced skills conversation skills
- Analyzed market trends for Google search key terms in the automotive vertical and contacted local businesses to help them attract more attention online through SEM
Journalism Teacher/Mentor
Harpswell Foundation
02.2014 - 06.2014
- Awarded prestigious fellowship to teach journalism and current events courses to 45 girls at a non-profit for college-aged women in Cambodia
- Coordinated with MIT professor and notable social entrepreneur Alan Lightman to provide feedback and "on the ground" reports from Cambodia for him to update board members in the US
Journalist
Raleigh News and Observer
01.2012 - 01.2014
- Won two North Carolina Press Association awards my first year as a reporter
- Wrote breaking news stories that appeared on front page
- Produced 4-5 news stories online each day, wrote headlines, and maintained social media accounts
Education
Data Journalism Certificate -
Columbia University Graduate School of Journalism
New York, NY09.2017
B.S. Journalism Cum Laude -
Boston University College of Communication
Boston, MA05.2011
Skills
- Communication
- Software Documentation
- Public Relations
- Content Strategy
- Data Analysis
- Adobe Illustrator
- SEO
- SEM
- Google Sheets
- Microsoft Excel
- Panel Moderator
- Event Planning
- Canva
- Headline writing
- Digital analytics tools
- Interviewing skills
- Daily Reporting
Professional Highlights
- Awarded a notable promotion within the first year at a marketing organization
- Awarded Best News Analysis/Feature article at Law360
- Interviewed on CNN as special guest on Don Lemon Show
- Recognized TEDx speaker, bringing the art of compelling storytelling to diverse audiences
Timeline
Senior Reporter
Above the Law
05.2022 - 02.2023
Content Writer
Republic
08.2021 - 02.2022
Editorial Services Specialist
Latham & Watkins
06.2020 - 08.2021
Journalist
Law360
05.2018 - 05.2020
Reporter
Carolina Public Press
01.2017 - 05.2017
Digital Marketing Consultant
Netsertive
11.2014 - 01.2016
Journalism Teacher/Mentor
Harpswell Foundation
02.2014 - 06.2014
Journalist
Raleigh News and Observer
01.2012 - 01.2014
Data Journalism Certificate -
Columbia University Graduate School of Journalism
B.S. Journalism Cum Laude -
Boston University College of Communication
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