Amanda J. Awad
New York,NY
Summary
Results-driven business development and strategic partnerships leader with a track record of driving revenue growth and scaling B2B2C ventures. Expertise in fintech, healthcare, and SaaS, with a history of securing high-impact deals, including leading Wishi’s B2B pivot ($77M+ ARR) and facilitating Frame.io’s Adobe acquisition ($1.275B). Adept at forging enterprise partnerships, optimizing go-to-market strategies, and delivering measurable growth in fast-paced environments.
Overview
18
18
years of professional experience
Work History
Senior Director of Wellness Partnerships
Time Therapeutics Inc. (dba Hone Health)
New York, NY
02.2023 - Current
- Build Hone’s strongest distribution channel by driving B2B2C strategic growth
- Cultivate key partnerships with strategic allies to expand Hone’s brand presence and membership base through high-impact collaborations while ensuring the seamless integration of services into these partners’ offerings
VP of Business Development
Wishi Inc.
New York, NY
01.2022 - 01.2025
- Lead strategy and execution for new business initiatives and strategic partnerships
- Nurtured and leveraged affiliates to create B2B market demand while establishing pipelines, KPIs, agreements, and frameworks
- Devised, pitched and spearheaded firm pivot from B2C to B2B, resulting in $2M contracted revenue by Q4 of launch
- Build business cases, manage end-to-end sales processes for strategic sales securing contracts across 57 SMB, mid-market and enterprise e-commerce businesses, generating $77M+ ARR
VP of Revenue Marketing
Wishi Inc.
New York, NY
04.2019 - 12.2021
- Created and executed go-to-market strategy for campaigns, activations, and strategic partnerships from launch, creating effective product positioning in market
- Built affiliation programs, and negotiated a +115% commission resulting in +47% increase in revenues YoY
- Created ambassador and loyalty programs to motivate buyers and augment customer retention while aligning partnership activities with business objectives to drive growth and maximize value
Director of Marketing (Revenue and Strategic)
Frame.io
New York, NY
07.2017 - 03.2019
- Developed short and long-term targets for strategic partnerships to create pipeline revenue
- Devised and actualized all customer and prospect-facing programming and playbooks to maintain market presence via thought leadership, account-based and field revenue marketing campaigns which increased NPS score by +39
- Realized a strategic partnership with Adobe in 2018, leading to Adobe's $1.275B acquisition of Frame.io 24 months later
Senior Manager of Revenue Marketing
Yext
New York, NY
07.2015 - 06.2017
- Managed a team of eight across North America and Europe, coordinated with sales leadership to drive pipeline ROI, directly influenced $42M+ ACV/year
- Managed pre-IPO rebrand and first inaugural User Conference
Enterprise Marketing Program Founder and Manager
Yext
New York, NY
08.2013 - 07.2015
- Developed a deep understanding of buyers, pain points, and values, and drove campaigns resonating with target audiences
- Devised marketing events throughout the U.S and U.K
- And coordinated with Enterprise sales to build, expand, and solidify partnerships via tastemaker events to increase the firm’s visibility across multiple verticals.
Development Coordinator and Assistant Producer (Strategy)
Sony Pictures Ent.
New York, NY
10.2011 - 07.2013
- Discovered and tracked potential projects with artistic and commercial appeal for film and television
- Assisted in screenplay development for production and managed organization of development slate
Agent Trainee
William Morris Endeavor
New York, NY
11.2010 - 10.2011
- Represented feature film actors on agents’ talent roster
- Mediated between studios, directors, producers, writers, PR, and management firms on agent/clients’ behalf while packaging talent for most desirable career opportunities, co-negotiating contract terms, and scouting talent
Assistant to Talent Agents
William Morris Endeavor
Los Angeles, CA
04.2009 - 11.2010
- Assisted in the representation of motion picture and television talent: prepared submissions, set client/agent meetings, script coverage, and general office duties on two high-volume, senior partner desks
Assistant to Film Scout for Universal Pictures
Franklin and Siegel
New York, NY
08.2007 - 03.2009
- Wrote book and print coverage for Universal Studios feature development, and sourced content for development slate
- Created and maintained film/publishing contacts, liaised between literary and film agents, publishers, and studio
Education
Bachelor of Arts - Comparative Literature and Cinema Studies
New York University
05.2007
Skills
- Strategic partnerships
- Revenue generation
- Business development
- Sales strategy
- Market analysis
- Brand positioning
- Data-driven decision making
- Stakeholder engagement
- Team leadership
- Contract negotiation
- Prospecting skills
- Pipeline development
- Organizational development
- Stakeholder relations
- Innovation management
- Collaborative leadership
- Contract and vendor management
- Business strategy
Committees And Memberships
- Spence School Alumnae Association
- 365x Mentor
- Bowery Mission Fundraiser
- Learning Leaders Young Junior Committee Founder
- Young Audiences New York Committee Member
- Fundraising Committee for New York Downtown Hospital
- ACLU Volunteer
Honors And Awards
- University Honors Scholar, Designated to top-ranking baccalaureate candidates., 05/07/07
- Founders Day Award, For outstanding scholarship in the highest bracket of academic achievement., 05/07/07
- Dartmouth Award, Designated to one student per year for excellence in the written word., 2004
- National Merit Scholar, 2003-2007
Timeline
Senior Director of Wellness Partnerships
Time Therapeutics Inc. (dba Hone Health)
02.2023 - Current
VP of Business Development
Wishi Inc.
01.2022 - 01.2025
VP of Revenue Marketing
Wishi Inc.
04.2019 - 12.2021
Director of Marketing (Revenue and Strategic)
Frame.io
07.2017 - 03.2019
Senior Manager of Revenue Marketing
Yext
07.2015 - 06.2017
Enterprise Marketing Program Founder and Manager
Yext
08.2013 - 07.2015
Development Coordinator and Assistant Producer (Strategy)
Sony Pictures Ent.
10.2011 - 07.2013
Agent Trainee
William Morris Endeavor
11.2010 - 10.2011
Assistant to Talent Agents
William Morris Endeavor
04.2009 - 11.2010
Assistant to Film Scout for Universal Pictures
Franklin and Siegel
08.2007 - 03.2009
Bachelor of Arts - Comparative Literature and Cinema Studies
New York University
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